When an entrepreneur is not busy with performance or KPIs, but is committed to environmental protection and public welfare, and is committed to creating more value for the society, what is he thinking? When a clothing brand does not roll sales and ROI, but insists on using technology to empower products and recycle old clothes into "flowers", what does it want to do?
This launch will give you the answers. Recently, the cutting-edge domestic brand that advocates "redefining clothing with technology" - Thumb White Little T officially announced that it will hold the "2024 Person of the Year Ceremony and "Endurance Plan" Press Conference at the Hangzhou Canal Cultural Release Center on October 13.
It is reported that this press conference will award awards to the 10 "endurance figures" who moved the whole network before, and invite the protagonists of these extraordinary stories to come to the scene to share their touching and persistence.
At that time, Daniel Zhang, the founder of the Baixiao T brand, will appear in a speech and apologize to the whole network, what is the deep meaning of this? 50g gold bar scene "gold for confidence", such a generous move, and what attitude is expressed? After creating a model of "category as brand", Daniel Zhang put forward the "contradictory demand theory", what more thoughts did this entrepreneur have? At this press conference, what new products with a sense of science and technology that directly hit the pain points of wearing were unveiled?
Daniel Zhang believes that glamorous fashion should not come at the cost of cruel pollution. He led Bai Xiaot to explore the deep connection between fashion and environmental protection, and firmly took "environmental protection" as a major mission of the next stage of the company.
In this context, the "Endurance Plan" came into being. It is an important initiative of Bai Xiao T to devote itself to the sustainable development of the brand, including four major sections: "Clothes Change Project", "Sea Protection Action", "African Barter", and "Environmental Protection Earth".
The "Clothes Change Project" will collect idle old clothes from the public for a fee, and finally deliver them to destinations in need through a series of strict processes, and consumers who participate in the clothes change will receive vouchers for purchasing Bai Xiao T environmental protection products. The clothes packed through the "Clothes Change Project" will be transported to Africa by sea, and Bai Xiao T will replace the new clothes with humanistic objects locally, so as to carry out "African barter" and bring back the good wishes of the African people.
At the same time, Bai Xiaot will carry out a series of "sea protection actions" to recycle waste raw materials and make recycled materials by building marine debris collection points, regularly cleaning up shoreline garbage, and going to sea to catch marine debris. "Eco-Earth" will further develop eco-friendly products, and process the collected marine waste plastics to make eco-friendly ready-to-wear, so as to fulfill the vision of "eco-friendly Earth".
Through the "Endurance Program", ordinary consumers can also participate in the public welfare event of used clothing recycling. Therefore, the "Endurance Plan" is not only an environmental protection action, but also a public welfare fission. Battery life is not only to extend the life of clothes, but also to spread goodwill and make the world a better place.
The "2024 Person of the Year Ceremony and "Endurance Plan" Press Conference is not only a further interpretation of the "Endurance Plan" by Bai Xiaot, but also a new attitude after the brand's ups and downs. We sincerely invite you to come to the scene to witness more touching moments of Bai Xiao T in addition to technology.