Peninsula All Media Chief Reporter Zhong Yingxue
With the aging of the population, more and more escorts are appearing in major hospitals.
As an emerging industry, escort is still in the rapid growth period of the industry, attracting a large number of practitioners, followed by the increase in demand for knowledge payment and training and certification, whether it is price or service, and also began a "scuffle". In Qingdao alone, there are two or three thousand people who have entered the industry, but only 100 people can persevere.
The reporter has recently interviewed many parties to reveal the secret of this popular and controversial new profession.
An escort waiting outside the doctor's office
Customer acquisition is a watershed momentLi Qiang (pseudonym) has been in the escort business for more than two years, because this industry has only risen for a few years, Li Qiang said with a smile that he is not a veteran escort, but he can be regarded as an escort with middle and upper qualifications. Up to now, he has trained nearly 60 escorts for free, and now there are only about a dozen people in the order, and it is difficult to get customers in the escort industry, resulting in many practitioners "leaving halfway".
According to the reporter's understanding, there are currently more than 1 million escort companies and more than 400,000 housekeeping companies in the mainland, and the number of registered escort companies is less than 1,800, which shows that the escort industry is still in the early stage of development.
"Nowadays, offline, through the form of handing out flyers at the entrance of the hospital, in fact, the customer acquisition effect is not obvious." Li Qiang told reporters that it is mainly online, such as Xiaohongshu, Meituan, 58.com, and there are more idle fish.
Accompany the patient to wait.
"Unless you are able to run a company and do a studio full-time, most of them are part-time." Li Qiang told reporters that the main reason is that the number of orders per month is not stable enough. If you work full-time, your monthly salary is about six or seven thousand yuan, and of course, there are many who earn more than 10,000 yuan a month. The escort generally charges 200 yuan for half a day, and the escort not only accompanies the doctor, but also helps others get reports and medicines, so that the income of the day will come up.
Li Qiang said, "In this way, you can earn more than 300 yuan in the morning, and if you have a job in the afternoon, you can earn five or six hundred a day, or even more than 1,000 yuan a day." The number of customers of different escorts and the level of service of escorts also determine the ability to obtain customers, and most of the escorts who have more customers in the market are the ones who entered the market in the first two years, and basically the monthly income can exceed 10,000 yuan. The old escort doctor has accumulated many customers, and the old customers have been repurchasing for a long time, so they will not worry about the list. ”
The reporter synthesized the data of a number of escorts and found that most of the customers were found by their families for the elderly, accounting for 50%, and the other 40% were young people working alone in Qingdao, followed by pregnant women, mothers, etc.
"Accompanying the doctor is actually a physical job, and it is quite tiring to run in the hospital for a day." Li Qiang told reporters that he does not recruit people over the age of 45 or under the age of 20, mainly from health management, medical device sales, nurses from community hospitals or private hospitals, etc., and is familiar with the hospital treatment process and the location of various departments.
Wait in line for triage
"Mainly post-90s, there is no standard, it depends on whether the service is good or not." Li Qiang said that the escorts he came into contact with are getting younger and younger, with 80% of the post-90s and post-80s and post-00s remaining.
According to industry estimates, whether part-time or full-time, there are about two or three thousand people in Qingdao who have worked as escorts, but only about 100 have been doing it. Some people don't do it anymore, the first is that there is no list, and the second is that they earn less money, and many young people are reluctant to do it after the first round of training. The escort generally has to go out at 6:30 in the morning, get up before 6 o'clock, and the escort who receives more orders basically needs to run the hospital in the afternoon, and run three hospitals a day at most, and even busy until four or five o'clock in the afternoon, this process is also very tiring, and in case of emergency at night, it also needs to be accompanied. Among the escorts Li Qiang knows, the longest has been working for 4 years.
There is a misunderstanding of the escort industryIndustry insiders told reporters that Qingdao has thirty or forty escort institutions, large and small, with uneven levels, and they are also "harvesting escorts" in the form of intermediaries.
In addition, the charging standards of various companies are different, for example, the original 100 yuan for taking medicine, now 40 or 50 yuan can be received. Many institutions or intermediaries will visit customers to inquire about the service of the escort and conduct business assessment. However, the escort doctor also has difficulties, many customers do not understand the industry of escort, "the customer thinks that I spent money, thinking that I can go directly to the doctor, and there is no need to queue, but in fact, the number of what time is the number of what time, and it also needs to be treated in turn according to the regulations, not to say that you can see it immediately, so the customer is puzzled and often complains about us." Li Qiang said that the working hours are free, but it is necessary to coordinate the time with customers, and it is also very tricky to encounter a complicated escort process, and it is also necessary to expand the source of customers by themselves.
For example, like Chengyang, Jimo, Jiaozhou, Pingdu, there are almost no escorts in these places, but they also need escorts to take people to see a doctor, many institutions receive orders but can't send out, many escorts are reluctant to go to the suburbs, for example, Qingdao Children's Hospital headquarters escort list is cheaper than Chengyang Hospital, because the traffic back and forth is very troublesome, although customers increase the price, few people are willing to take orders.
At the beginning, 35-year-old Wang Yan (pseudonym) chose to change careers from the domestic service industry after seeing the tuyere of the escort industry. Wang Yan saw that there was a systematic course, so she paid out of her own pocket to sign up for learning, and now she has been engaged in the escort industry for 3 years, accumulating a large number of customers.
"There is a controversy about whether to do escort or not. In fact, any kind of certificate is just a recognition of skills, and no customer requires a certificate to be able to work, but you can tell the other party that I have been professionally trained, and the customer will be more recognized. Wang Yan said that because the escort needs to register and study through the authorized unit to participate in the exam, so many institutions have training courses of 1,000 to 3,000 yuan, and if you take a medical escort consultant certificate, you need to invest thousands of yuan in the early stage, but a job only earns 200 yuan, or some less than 100 yuan, even if you invest 2000 yuan, you need to receive 20 orders to ensure that the return is made, and novices may not be able to receive so many orders. Earn 300 or 500 yuan, and you can't earn training fees.
"There are a lot of young people who don't do it." Wang Yan told reporters that in the past two years, a large number of newcomers have entered the escort industry.
Wang Yan told reporters that she most hopes to have a special management system. At present, the nursing companies and escort companies on the market have developed some APPs and small programs, which are attracting various escorts, but there is no basic single support. The reporter found that some small programs, do escort need to pay a deposit, and then after training, and then led by the master one-on-one learning, but after successful registration, look at the platform, there is no order to answer, customers still trust the old escort, and therefore the newcomer escort to develop the market to form a test.
Hospital self-service system payment
How to be a good escortAt 2 p.m. on October 8, when the reporter contacted Liu Hong (pseudonym), she had just finished the escort business of the Laoshan Campus of the Affiliated Hospital of Qingdao University and was on the subway to the Women's and Children's Hospital. 40-year-old Liu Hong has been engaged in escort work for 4 years, at first with the mentality of giving it a try, he changed his career from the import and export trade industry to the escort industry, and now he has a good understanding of each department of each hospital in Qingdao and has accumulated a lot of medical knowledge.
Due to the long time spent accompanying the doctor, most of Liu Hong's orders are referred by old customers. In addition, it also relies on online orders, Taobao, Kuaishou, Douyin and other platforms. Liu Hong told reporters that he has orders every day, usually in three or four orders, and at most in a day, he receives six or seven orders, including opening inspection orders, consulting on behalf of others, taking medicines, taking reports, etc. For the sake of business development, they set up a Qingdao escort team, which is convenient for sending orders to each other and increasing business volume.
The photo taken by Liu Hong when she accompanied the doctor
Wang Yan told reporters that accompanying the doctor sounds very simple, and many people think that it is to lead the patient to see the doctor, and in the process of doing it, it is necessary to respond in a timely manner, understand the needs of customers and have the ability to solve problems. In fact, the escort must first be familiar with the environment of the hospital, the distribution of departments, the characteristics and process of treatment, and scientifically plan the treatment process. The second is that it requires certain professional medical knowledge and familiarity with the knowledge points of conventional diseases, especially for patients with some underlying diseases. However, in the escort consultation, no advice is given to any customers, and in principle, the doctor's advice must be followed, so the main thing is to implement services, and Wang Yan's secret lies in refined services.
"It's not just to accompany customers in the hospital, and the services in the early, middle and late stages must keep up", ask about the condition, plan the route, avoid the peak, meet on time, take the number and queue, the patient rests, communicate with the record, take the medicine and get the report, handle the reimbursement, and handle the whole process......
Liu Hong queued up to take the photo on behalf of the number
As an experienced escort, Wang Yan said that the first thing to understand is the patient's situation, such as the blood draw must be on an empty stomach, after the blood draw, he will be hungry, bring him a small snack in advance, or buy a little halfway, any details in the middle of the year to tell the children of the elderly in detail, record it and explain it to others. Later, the customer should be sent back, including the medicine he took, and the follow-up time should be remembered, especially for patients with underlying diseases such as diabetes. The newcomer escort may not care about these, but only think that it is enough to accompany the other party to the hospital to see the doctor, so a good escort has no shortage of customers all year round, and can also get customers from it.
On the whole, Wang Yan said frankly that from the initial exploration period to the growth period, along with the update of the pension policy and the market adjustment mechanism, the industry will definitely produce norms and standards, and then enter the development period, the introduction of capital, enterprise competition to produce competition in the stock market, and then expand the market scale, and finally fully cover the mature period, more rapid integration of upstream and downstream, and the production of leading and brand enterprises.
Liu Hong's daily work photos
As a senior escort, Wang Yan suggested that the escort market has great potential, but newcomers must do their homework before entering the industry, need to understand the industry rules in detail, improve personal professional skills and literacy, and only by accompanying them with true feelings can they win word of mouth and occupy the market. If you want to get a job smoothly, it is recommended that newcomers have a better understanding of the work content before the examination, conduct on-site inspections, and decide whether to engage in the escort industry according to their actual situation, and do not blindly follow the trend. There is demand in the market, but it is necessary to slowly accumulate experience and customers, and calm down.