At the InterContinental Hotels Group Design Partner Co-creation Summit held in Shanghai recently, Roca, a leading global bathroom brand, once again became the focus of attention with its excellent product design and innovative technology. As a long-term strategic partner of InterContinental Hotels Group (IHG), Roca not only demonstrated its deep design heritage and craftsmanship, but also supported the launch of the summit with a series of highlight products.
Roca, the world's leading multinational bathroom group, during the summit, Roca carefully curated thematic exhibition areas, showing its latest research and development achievements and classic design masterpieces in an all-round way. Among them, the Armani Roca island series has attracted the attention of many industry elites and designers with its elegant and simple design style and perfect and harmonious space layout. The collection transforms the bathroom space into a unique realm of sensual enjoyment and refined ambience, through an integrated interior design concept that combines fine materials, unique finishes and advanced technology to not only meet the guests' pursuit of high quality of life, but also give a new meaning to the bathroom space on an emotional level.
It is also interesting to note that Roca has launched another innovative product, the Inspira X Smart Integrated Toilet. With its groundbreaking design concept and cutting-edge technology application, this smart toilet is the all-round smart choice in the family bathroom. Inspira X not only has a beautiful appearance and user-friendly design, but also has been fully upgraded and optimized in terms of functionality. It is able to achieve a punch function under zero pressure conditions, ensuring that every rinse is clean and thorough; At the same time, Roca's patented non-ring hole technology effectively reduces the growth and residue of bacteria, providing users with a healthier and safer bathroom environment.
At the summit site, the display of the Inspira X intelligent all-in-one toilet attracted widespread attention and praise. Many attendees came forward to experience its excellent rinsing effect and convenient operation, and expressed their high recognition and appreciation for Roca's innovative strength in the field of intelligent sanitary ware. They believe that Inspira X not only represents Roca's innovation and breakthrough in design, but also reflects the brand's deep insight and accurate grasp of user needs.
Roca has created a special interactive game feast for designers. In the game, IHG's classic bathroom space is perfectly integrated with Roca's unique products, allowing each designer to deeply appreciate the rich Spanish Eastern Mediterranean style contained in Roca through a fun interactive experience. This event not only stimulated creative inspiration, but also deepened everyone's understanding and recognition of Roca's brand culture in a relaxed and pleasant atmosphere.
This summit is not only an important stage for Roca to show its strength and style, but also another milestone for Roca to deepen its cooperation and seek common development with InterContinental Hotels Group. Roca will always uphold the core values of "innovation, design, environmental protection and quality of life", and work hand in hand with InterContinental Hotels Group and global partners to jointly promote the green development and innovation of the bathroom industry, and create a better and more comfortable bathroom life experience for global users.
About Roca
Founded in Barcelona in 1917, the Spain Roca Group is one of the world's leading multinational sanitary ware groups, combining tradition and knowledge, a passion for innovation and respect for the environment, with the aim of meeting people's needs and contributing to increased human well-being.
With sustainability principles at the heart and foundation of all its activities, with the aim of bequeathing a better planet for future generations, the Roca Group has evolved over more than 100 years to implement this culture through the daily efforts of its more than 20,000 employees, in the 170 countries and 79 factories in which it operates. In our business areas, we are global leaders and world leaders. The Chinese market is one of the most important markets in the world, as one of the few bathroom brands that have built their own factories in China, since entering China in 1997, Roca has always focused on every detail and pursued excellent quality. It is only to meet the increasing needs of consumers in China and even the Asia-Pacific region for bathroom life, and create a high-end bathroom experience.