Chinanews.com, Shanghai News, October 8 (Xu Yin) On October 8, China's first "micro-short drama + variety show" innovative reality show "Start! The program is jointly produced by Dragon TV, Tianfu Kuanzhai, Chunguang Good Media, and Guangcai Pictures, produced by Chunguang Good Media, and exclusively titled by Bright Meat, and will premiere on Dragon TV on time at 21 o'clock on October 13. As part of "Start Broadcasting! In the third season of the "Sitcom" series of IPs, the program will focus on the current hot micro-short drama industry, based on the six classic film and television IP repertoire, the director Ning Jing and the producers Zhang Meng and Su Ke jointly formed a production team, gathering more than 20 actors to compete. Through the casting audition, stage competition, short drama trial shooting and other links of short drama IP, the incubation of short drama IP is finally realized, injecting fresh vitality into the micro-short drama industry.
The first exposure poster is quiet, Zhang Mengsu can sit in the production team, and the cast is all revealed
In the concept poster exposed for the first time in the show, the visual impact brought by the scattered film and bright colors on the screen, and the food elements in the picture also interestingly reveal the characteristics of the short drama such as fast food and full score of sweetness, just as the short drama adds color to our life and makes life sweeter and more delicious. In addition, the producer team and cast also appeared. As a veteran user of short dramas, Tranquility served as the director, from actor to producer, Zhang Meng, who excavated countless hits, and Su Ke, a Chinese opera performance teacher and a perfect interpretation of various roles, served as the producer. The three producers have different performance colors, and their strength helps the actors present more exciting performances.
As part of "Start Broadcasting! Sitcom 2", Chen Youwei's return as an actor's representative was full of surprises, and he joined hands with Dragon TV host Yu Youkuang as the program emcee. In addition, the show can be said to have gathered half of the short drama industry - Xu Yizhen, the "queen of short dramas" after the 95s, the "explosive maker", Li Muchen, who has played roles out of the circle in "Writing" and "Provocation", Sheng Yilun, who has attracted countless fans with his classics, and Xu Mengyuan, who has gained thousands of attention with his short dramas, and at the same time, the surprise joining of Lin Mo, Ouyang Didi, Zeng Xueyao and others also adds diversity to the show. The show brings together actors of different types such as "short drama hits", "powerful acting skills" and "cross-border idols", and the fresh lineup has whetted the audience's appetite, and they are also expected to collide with more sparks.
The "Short Drama Season" focuses on joy and the six major IP dramas are looking forward to it
As an emerging carrier, short dramas have added a lot of joy to everyone's lives. Director Tranquility said earlier that he was very good at micro-short dramas, and he was also a player of micro-short dramas "Krypton". This time, I came to "Start Broadcasting! Skit Season" can be described as an instant hit, and happily said, "This time I finally don't have to pay!" ”。 Producer Zhang Meng even threatened to enter the micro-short drama track, "Participating in the show is for casting"; And as a Chinese opera performance teacher, Su Ke will pass on some acting skills to the actors, which is also worth looking forward to!
Recently, Shanghai Radio and Television Station and China Network Audiovisual Association jointly launched the "Oriental Plan for the Quality of China's Micro Short Dramas", and launched five major actions, including "variety show innovation". This time, "Go on the Broadcast! "Short Drama Season" is to explore the innovative model of "micro-short drama + variety show" program and explore the empowering value of micro-short drama. The program is a one-stop shop for micro-short drama IP casting, micro-short drama project venture capital, project performance, and micro-short drama incubation, so as to realize "short drama on the star", providing more actors and behind-the-scenes creators with opportunities to participate in the creation of high-quality micro-short dramas. In addition, the program gathers six classic popular IPs to create high-quality short dramas based on classic dramas. The "re-reconstruction" of the classic drama has once again sparked a lot of discussions, and netizens have speculated about the repertoire, looking forward to the appearance of the follow-up repertoire.
"On! The IP content of the "Sitcom" series has been upgraded to focus on micro-short dramas to help the development of the industry
"On! The first and second seasons of "Sitcom" pioneered the combination of variety dramas, helping the revival of sitcoms, rejuvenating sitcoms that have faded out of the screen for a long time, setting off a viewing boom, and bringing laughter and companionship to countless audiences. This time, "Go on the Broadcast! Short Drama Season" as part of "Start Broadcasting! The third season of "Sitcom" focuses on the current hot micro-short drama market, making up for the gap in the variety show market in the field of micro-short dramas, which is extremely innovative. In the past two years, micro-short dramas have been in a period of explosive growth, and the scale of users is very large. Its characteristics of short and concise, compact rhythm, and dense cool points are more in line with the needs of contemporary people to use fragmented time to meet the audio-visual experience and relax and relax, and have become a highly sought-after "electronic mustard". The program strives to continue the value and core of classic IP, and at the same time inject fresh impetus into micro-short dramas with high-quality, diversified and innovative content.
From the casting of IP dramas to the final incubation of short dramas, "Start Broadcasting! "Short Drama Season" aims to create more diverse, in-depth and connotative high-quality short drama works that can bring the audience both leisure and entertainment appeals and resonance and empathy, and conform to the current aesthetics, and help the field of micro-short dramas move towards high-quality and high-quality standards.
From October 13th, every Sunday at 21 o'clock, lock Dragon TV and watch "Start Broadcasting! Short Drama Season" staged a casting battle for IP plays. (ENDS)
Editor: Xu Yin