Text / July is hopeful
The suspension of two-dimensional mobile games is nothing new.
The current two-dimensional mobile game market is fiercely competitive, with several insurmountable mountains in front and hundreds of new forces chasing after you.
The death of some second tours is predestined, and the death of some second tours will inevitably make people regret.
If you want to talk about the most regrettable second tour, many people will mention "Fantasy Book Apocalypse".
Because it's so inexplicable that it died.
From the opening of the public beta on December 17, 20, to the suspension announcement on December 8, 21, Phantom Book did not even last for the first anniversary.
Its shutdown seems to have been foreshadowed, and in the final plot of Xia Huo, perhaps it was the copywriter who spoke his heart through the words of the characters.
The year of operation of the game "Fantasy Book Apocalypse" has had both highlights and twists and turns.
This two-dimensional turn-based game with book anthropomorphism as the core selling point continues the successful experience of "Onmyoji" in terms of gameplay, and it is still the old path of demon spirits.
It attracts a large number of players, mainly because of the excellent art and storywriting.
Kanban Niang "Book of Sand" Alena
"Strange Tales" Ying Ning's skin
In the game, players play the role of the "librarian" who manages the "magic book", and the various characters drawn into their hands are anthropomorphic versions of books from all over the world.
Although the appearance of some characters does not seem to fit the style of the original book, the plot copywriter always finds a way to concave the setting.
With the advantages of art and copywriting, the turnover of the fantasy book in the first month directly exceeded 100 million, and even topped the best-selling list.
But it can also be seen from the ranking trend that a starting point is not necessarily a good thing, and the development of fantasy books this year has been constantly planting.
After playing for a long time, the shortcomings of the lack of gameplay were exposed.
In terms of skill design, it borrows from or even directly copies the characteristics of its predecessor "Onmyoji"; Added the battle chess gameplay that needs to consider the positioning and character formation strategy, and the character development is limited; The addition of a new system causes the balance strength to collapse......
and the crooked and poisonous card pool: the up rate is only 40%, 88 draws a small guarantee, but a large guarantee costs 300.
Although the game launched a crossover event with Hatsune Miku in the later stages, adding a lot of benefits such as giving away free SSR, it failed to recover a large number of lost players.
But even if the turnover is greatly reduced due to the loss of players, it will not be to the extent that it will be cut in half.
Even if "Forever Seven Days Capital" stopped updating in the later period, it has been struggling for seven years until now, why did the fantasy book die so completely?
If the Fantasy Book hadn't been raised to such a high position back then, and it was only operated as a small workshop game, would the end of the Fantasy Book be different? Or will its death be accelerated?
After the fantasy book was cut in half, NetEase also successively cut many games with poor revenue levels. This also shows that the fantasy book is not an exception, and it can only be said that it is the most popular and regrettable one.
But perhaps NetEase itself knows very well that there is still a lot of room for play in the residual heat of the fantasy book.
As a result, Phantom Book became NetEase's "Queen of Chunyuan".
If the dead white moonlight appears in front of the player in a different form, it will turn into a dazzling smear of mosquito blood.
Who would have thought that a game that was closed for a year would have a second anniversary in another game
As NetEase's original MOBA game, "Inhuman Academy" is characterized by brain-opening character design and strong two-dimensional comic style, and is often linked with various works at home and abroad.
For example, the well-known anime "Catalogue of Magical Forbidden Books", "Life in a Different World from Scratch", "Magical Girl Illya" and other works, and the game has been linked to NetEase's "Forever Seven Days Capital".
I didn't expect it, there were even armored warriors
But even if I list so many well-known linkages, I guess readers don't have any impression of "Inhuman Academy" at all.
Indeed,MOBA mobile games have been completely wiped clean by "Glory of Kings" and "League of Legends", NetEase's own "Battle of Heianjing", which has an Onmyoji IP body, can't be inhuman in the school no matter how popular it is.
So let's not waste our tongue on introducing specific content, and reward it with the heat it deserves. (Unless NetEase sends me money)
Is it really useful to link dead corpses into a half-dead game to pull the player?
To tell the truth,The heat and flowing water of the inhuman school park,Not to mention that it is lower than that of Gou Ming Wang Yong7,Even the fantasy book when he didn't pass away can beat him on the head.。
As a result, it's the opposite now.,To use the residual warmth of the fantasy book to nourish the inhuman school garden.。
Only one character has been made a hero alone, and the others have been changed to skins
But regardless of whether it brings the due heat to the inhuman school park in the end, this wave of resurrection of the corpse is handed over to the fantasy book player, which can be regarded as a successful answer.
From the highly restored UI in the game,BGM and excellent plot,The official of the Inhuman School Park is very careful to treat the linkage with the fantasy book.。 And this kind of linkage has been done more than once, and players have also been consulted which character they want to link.
The farewell that could not be conveyed in the fantasy book, and what the fantasy books wanted to say to the owners, was continued here.
When the fantasy book crosses the dimensional wall to call for "players", can the owner still recall the final goodbyes made by Alfred and Valrhona during that summer event?
So that's all the story of the fantasy books?
No, it won't.
I don't know if NetEase still wants to take another breath of the exhaust of the fantasy book, or if it really has a conscience that it should give a little name to the game that was once a fire but died, "Fantasy Book Apocalypse" has been reincarnated again.
This time, the fantasy books came to "Onmyoji: Baiwen Card".
Eh, seeing this, the readers are going to ask again, isn't this still a corpse swimming in the paste.
Really.
But it's not so thorough, after all, Baiwen relies on the big IP of "Onmyoji", and as a card game, it is also top in terms of art, and sometimes it is even more brilliant than this family.
This family's popular SSR card skin for the god emperor Shakti
Just like the inhuman school park、The decisive battle of Heianjing is the king of the benchmark、LOLM and other MOBA games,Baiwen card is the target of Hearthstone、Card battle games like Shadow Verse。 We won't introduce too much about the specific gameplay. (Scored twice: unless NetEase sent me money)
Of course, Baiwen has also been linked with other works, such as "Demon Slayer Blade" and "Naraka: Infinite", which is also owned by NetEase. The former is only added as a skin-changing character (a problem with the Japanese factory, which I have the opportunity to talk about in detail), while the latter brings a "charge" mechanic to the game.
and "Naraka: Infinite" linked the four characters of Ji Canghai, Wuchen, Ning Hongye and Tuyumen Hutao
In this linkage with the Book of Illusions, Baiwen has added two Fantasy Books of "Book of Songs" Youning and "Book of Sand" Alena as available characters.
In addition, an exclusive event was also launched, and by the way, the unused materials were reused.
The materials are all props from the original fantasy book Apocalypse
And the most humane part of this linkage is that Baiwen has added the category of "Fantasy Book" to the original card album list, and added all the fantasy books in "Fantasy Book Apocalypse".
Is it a bit like a collection of posthumous photos when it is not obtained?
Each card can be clicked to view the character's profile information, which is exactly the same as the character's profile information in Persona.
This can be regarded as a successful reincarnation of the filthy earth.,And it's still with the weight of the entire fantasy book.,None of the SSRs to the N cards have fallen.-not counting the linkage of Hatsune Miku.。
From this point of view, Baiwen Pai attaches more importance to the linkage of fantasy books than the Inhuman School Park.
In view of the fact that the speed of the Baiwen card has to catch up with the family, maybe other fantasy books will also enter the Baiwen card as a resident character in the future.
However, judging from the popularity of Baiwen brand,It may not be much better than the inhuman school park。
Therefore, many players feel that they just add an extra cyber morgue to the fantasy book.
If it's really a cyber morgue, that's pretty good.,Anyway, there's the stable IP of Onmyoji as the foundation.,Stuff a few dead or half-dead IPs from NetEase in.,Just follow the model of the fantasy book card album.,Let other art resources glow in the Baiwen card.。
NetEase can also have its own grave hub.
But "Fantasy Book Apocalypse" really won't be resurrected.
Maybe there aren't many true love players of the fantasy book, and there are very few people who can experience this kind of separation. But every game on the verge of violent death could become the next fantasy book.
"Fantasy Book Apocalypse" is lucky, its art and copywriting quality is enough to keep players thinking about it for a lifetime, and when they die, there is a cyber morgue to enshrine tablets.
Those short-lived small factories and small production teams may not have such treatment.
In the past nine months of 2024 alone, there have been more than 40 new and old mobile games that have been suspended. There are cases of tragic deaths such as "Slude" and "Circumnavigation Hotel", which have been in operation for more than a year, and there are also cases like "Shendu Night Travel" that repeatedly jump sideways and finally stop updating, as well as "Food Language", which retains the companion version for players to commemorate.
The market for two-dimensional mobile games is constantly saturated, and players have higher and higher requirements for the quality of game content.
If the second game can't achieve the comprehensive development of art, copywriting, gameplay and other content, they will be greeted by one after another suspension and violent death.
Rather than thinking about who will become the next Apocalypse in the future, ask how you can make players remember themselves when they become like Apocalypse.