Every reporter: Chen Ronghao, Bao Jingjing, every editor: Chen Keming, Chen Mengyu
A project marketing center in Shenzhen Daily economic news data map
This "Golden Week" is full of color.
On October 8, the report card of the property market in major cities was released, and this "splashing wealth" was firmly grabbed by Guangzhou and Shenzhen, and the market performance far exceeded that of Beijing and Shanghai. According to the research of the China Research Institute, the average number of visits is 833 in Shenzhen, 830 in Guangzhou, 403 in Shanghai, and 297 in Beijing.
Taking Shenzhen, where the rebound is most obvious, as an example, according to Shenzhen, on October 1 ~ 7, 1,841 new houses were subscribed and sold in the city, and the subscription volume increased by 664.14% year-on-year; The number of second-hand houses of the head intermediary agencies was 24,620 and 1,314 sets were sold, with a year-on-year increase of 22% and 339% respectively; A number of real estate projects completed the sales task of the National Day holiday ahead of schedule.
The average holiday subscription volume of some projects in Shanghai was basically the same as that of the whole month of September; The number of visits and subscriptions for most projects in Beijing has increased significantly compared with the pre-holiday period, and the conversion rate of projects in hot areas is more than 10%.
Xu Yuejin, deputy director of research at the China Index Research Institute, pointed out: "During the National Day Golden Week, the promotion efforts of real estate companies have generally increased, and the number of visits and subscriptions to real estate in core cities has generally increased significantly compared with before the holiday. ”
Developers' National Day transaction "grand occasion"
Recently, many real estate projects have successively disclosed the transaction situation of projects during the National Day.
On the morning of October 8, Excellence Group revealed to the reporter of "Daily Economic News" that Excellence Group has broken through the sales mark of 2 billion yuan in Shenzhen alone, of which the sales amount of Junyi Mansion in Longhua, Shenzhen has exceeded 1 billion yuan.
Junyifu case site personnel told every reporter that the project started the "non-closing" sales model after the release of the new deal on September 29, and some customers rushed to the project overnight to buy houses, becoming the first batch of customers after Shenzhen's "9·29 New Deal", and the number of sales exceeded 100 sets within 36 hours of the new deal.
Longhu · Guancui, located in Changping District, Beijing, opened a new market in September, catching up with this wave of "big relaxation" of the property market, and ushered in a wave of transaction boom during the National Day.
The project revealed to reporters that 10 sets were traded on October 1, and on October 1~6, the average daily customers of the project were close to 100 groups, an increase of more than 50% month-on-month; The average daily transaction is more than 5 sets, and 32 sets and 190 million yuan of answers were handed over during the cycle, and the sales flow rate increased by more than 120% month-on-month.
"Most of the customers are young first-time home buyers, who have been unable to make a move due to the previous social security years limit and insufficient down payment, and the policy of reducing the down payment and social security years has completely solved the problem of customers' purchase qualifications and ability to pay. Among the customers in the transaction, there are husband and wife who are middle-level employees of large Internet companies and employees of public institutions, who have only paid Beijing social security for 3 years and 2 months, and have not been able to buy a house due to qualification restrictions. After the release of the new policy, the two quickly completed the viewing and selection of houses in the target area. Longhu · Guancui revealed.
Shanghai Longhu · Guancui project sold 1.5 billion yuan for the first time on September 27, and when the first batch was basically sold out, the average number of customers received on Golden Sunday was about 100 groups, preparing for the second batch of customers.
Every reporter noticed that on October 8, many real estate companies also released transaction posters during the National Day.
For example, during the National Day, Yuexiu Real Estate achieved a total sales subscription amount of 9.19 billion yuan, a record high in the same period in history, and Huafa Co., Ltd. officially announced that more than 300 sets were sold during the National Day in Zhuhai Region, with a target completion rate of more than 200% and a sales performance of more than 1 billion yuan. The cumulative sales of China Resources Land Chengdu Company exceeded 1.5 billion yuan; Single projects, such as Shenzhen Gemdale Huanwan City, officially announced that the sales of the National Day Golden Week exceeded 800 million yuan.
From the overall data, Shenzhen and Guangzhou not only lead the major core cities in terms of average visits, but also have an absolute advantage in the average number of units: the average subscription rates of Shenzhen and Guangzhou are 68 and 60 respectively, while Beijing is only 20 and Shanghai is 27.
It is worth noting that the average holiday subscription volume of Hangzhou's monitoring projects is 1.1 times that of the whole month of September, the discount of real estate enterprises has increased, the conversion rate of some projects in Shangcheng, Gongshu and Xiaoshan has exceeded 20%, and the average number of holiday visits is 539, second only to Guangzhou and Shenzhen; The average number of units subscribed also reached 66 units, second only to Shenzhen.
Comparatively speaking, in Chengdu, where the developer's discount is stable, the number of project visits has increased significantly, increasing by 2~10 times compared with before the holiday, the conversion rate has generally increased from 5%~8% to 9%~13%, and the average transaction of holiday projects has reached 40 sets.
The popularity of finding a house in first-tier cities has increased greatly
The popularity of finding a house in first-tier cities increased significantly compared with September.
According to the data of 58 Anjuke, among the 100 cities, 83 cities have increased the popularity of finding a house to varying degrees, of which 38 cities have increased by more than 10%. Among them, Shenzhen increased by 25.8% month-on-month, Beijing 24%, Guangzhou 19.5%, and Shanghai 9%.
In terms of second-hand housing, the popularity index of second-hand housing in 100 cities across the country reached 92.4, a decrease of 2.4 percentage points compared with the same period last year. 58 Anjuke believes that although the search popularity of second-hand housing during this year's National Day holiday has rebounded compared with the previous period, this pullback has remained within 10% for three consecutive years, and the room for decline is limited; On the other hand, the slight pullback in the popularity of second-hand housing is largely related to the high activity of the current capital market, which is in line with market logic and expectations.
Li Yifeng, deputy director of research at the China Index Research Institute, analyzed, "Residents' confidence in home ownership has begun to recover, and it is expected that the new policy will continue to be effective in the short term, and the sharp rebound in holiday subscription data will gradually be reflected in the online signing data, and the market sales data in October may show a significant increase." Next, promoting the improvement of economic fundamentals is still the key to stabilizing real estate and stabilizing expectations, if the policy continues to exert force in the fourth quarter and the economy accelerates recovery, the property market in core cities may bottom out and stabilize, and the national market can also be expected to stabilize. ”
Reporter|Chen Ronghao, Bao Jingjing
Editor|Chen Keming, Chen Mengyu, Du Hengfeng, Proofreader|Lu Xiangyong
|National Business Daily nbdnews original article|
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