This year marks the fifth anniversary of the People's City concept. As the first place to mention, Yangpu has a vigorous development of digital economy and a youthful life, so let's feel this people's city that is becoming more and more "YOUNG......
During the National Day, Yangpu District highlighted the demonstration and leadership of "immersion", "digitalization" and "youthfulness", and launched the "Enjoy Young City· National Day Exploration Plan", linking the Shanghai · Show Belt Riverside Germany Beer Festival, Shanghai University Student Tourism Festival and Shanghai International Light and Shadow Festival to stimulate the consumption potential and enthusiasm of young people, and more than 40 characteristic IP activities in the district formed a "feast of enjoyment" integrating business, tourism, culture and sports exhibitions, inviting citizens and tourists to gather in Yangpu to experience the excitement and enjoy the infinite charm of Shanghai's summer and autumn.
According to the data of the Consumer Market Big Data Laboratory (Shanghai), during the National Day (September 30-October 6), the offline consumption of Wujiaochang business district was 340 million yuan, a year-on-year increase of 40.8%, of which the retail industry increased by 60.9% and the service industry increased by 4.2%. According to the sampling statistics of the District Commission of Commerce, the sales of 13 major commercial complexes in the district increased by 10.7% year-on-year, and the passenger flow increased by 4.3% year-on-year.
There are three main characteristics of commercial consumption in the region.
The first is to increase the youth force and stimulate new momentum for business, tourism, culture and sports consumption. Dawujiaochang, Yangpu Binjiang Business District and other multi-point points are linked to Shanghai · Show Belt Germany Beer Festival, Shanghai University Student Tourism Festival, and Shanghai International Light and Shadow Festival, through resource embedding, content planting, traffic guidance, superimposed consumption to promote drainage effect. Hopson Hui, Wanda Plaza, Jiangwanli, International Fashion Center, YOUNG Theater and other joint launch of various group purchase and discount discount activities with the ticket stub of the Light and Shadow Festival, continuing to amplify the effect of "ticket economy".
The second is to break the circle of big IP and create a new scenario of "dopamine consumption". Hopson Hui celebrated its 8th anniversary, created the national premiere of Siam Lipu, the national limited launch of X11 x Wendy Garden Treasure Hunt, and the first exhibition of Balala Energy · Demon Immortals in Shanghai, superimposed with 10,000 coupons, driving sales by 18.9% year-on-year; Wanda Plaza introduced five two-dimensional IPs such as BanG Dream flash mob and Genshin Impact Theme Cinema, which detonated the enthusiasm of super popular consumption and drove sales to increase by 17.1% year-on-year. The passenger flow of the two shopping malls reached one million during the National Day holiday, driving the passenger flow of Wujiaochang business district to increase by 9.5% year-on-year.
The third is to play a good combination of punches and implement the policy of household appliances and automobile catering. On the basis of government subsidies, Suning Tesco increased its trade-in sales, and on the basis of government subsidies, it joined hands with brands and banks to superimpose corporate renewal subsidies and large-amount group purchase vouchers, driving sales to increase by 27.6% year-on-year during the National Day period; Wujiaochang business district has linked up with Li Auto, ZEEKR Automobile, SAIC Volkswagen, AVATAR, Lingke and other brands to carry out consumption promotion activities to achieve the two-wheel drive of "policy + subsidy". Jiangwanli, Daxue Road and other characteristic commercial districts actively mobilized catering enterprises to participate in the "Lepin Shanghai" catering consumption voucher activity, which effectively drove the catering industry to rebound by nearly 20%.
Text: Cheng Jiajia
Editor: Wen Xiting
Source: District Commission of Commerce
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