preface
Apple lost to Huawei again, and even this time it lost quite badly, but what is even more surprising this time is that Apple's mobile phone sales are still more than before, perhaps it is precisely because of Apple's attitude towards Huawei that it has entered so seriously.
However, Apple is also a brand that used to be unique in the Chinese mobile phone market, but after the sales in the second quarter of 2024 came out, Apple's sales are now very different from Huawei's sales.
However, in the second quarter of 2024, Apple's mobile phone shipments in China were 9.7 million units, down 6.7% from the same period last year. Today, Apple's market share has dropped to 14%, and its sales have fallen to sixth place.
Huawei, on the other hand, unexpectedly won the sales figures, with 10.6 million Huawei mobile phones shipped in the Chinese market in the second quarter of 2024, a year-on-year increase of 41%.
Huawei's share of the market above 4,000 yuan has reached 17%, and the share of more than 5,000 yuan has reached 27%.
The reason why Apple's mobile phone sales are not as good as Huawei's.
It is also unexpected that Apple's sales are not as good as Huawei's this time, why do you say that? Because Apple has always attached great importance to the Chinese market, and it also attaches great importance to it.
After all, the Chinese market is a very profitable market for Apple. With the rapid changes in the mobile phone market, the rise of domestic brands in the domestic market, especially the brand of Huawei.
In the past two years, Huawei has increased its R&D efforts, and because of this, Huawei's performance in the domestic market is also very bright, and it is also highly praised in after-sales and service.
Because of this, Huawei's sales in the past two years have also been very good, which may also be good news for Apple.
But at the same time it is not good news, because Huawei's performance has boosted the development of other domestic brands, not only that, but also brands such as vivo and Xiaomi.
However, in recent years, with the continuous rise of domestic mobile phones, Huawei has occupied a place, while Apple is gradually being surpassed by domestic mobile phone brands.
Apple is constantly maintaining its own brand, and it is also positioned at a high price in terms of pricing. The main reason for Apple's insistence on high pricing is that it believes that the value of its products is higher than that of other domestic mobile phone brands.
They are convinced of this. Today's consumer demand in the domestic market has become diversified, and consumers are no longer pursuing high-priced mobile phones, but tend to prefer cost-effective mobile phones.
Nowadays, domestic mobile phone brands have also begun to show their strength in foreign markets. Xiaomi, for example, has ranked among the top three in overseas markets. Due to increasing competition in the market, Apple has now paid less attention to the Chinese market.
In terms of technological innovation, Apple has been lagging behind domestic brands, and now the demand for artificial intelligence mobile phones in the domestic market is gradually increasing, and domestic mobile phone brands are also keeping up with market demand and constantly innovating.
This is even more stressful for Apple. Apple, on the other hand, is lagging behind in AI phone technology. What's more, Apple's user feedback has been very low.
Because Apple's openness to software and hardware is relatively low, the integration of user feedback is also relatively slow. Nowadays, the mobile phone market is in a period of rapid development, and if Apple does not innovate, it is likely to be eliminated.
The demand for large screens and multiple cameras for mobile phones in the domestic market is also growing, and Huawei's mobile phone configuration is very high, with large screens, large batteries, and multiple cameras, etc., all of which are very much needed configurations in the current market.
Therefore, Apple needs to adjust its products to cater to the market, and it also needs to reduce prices.
Huawei's Mate 60 series phones.
Although the sales of Apple's mobile phones in the domestic market are already very low, Huawei still has its own uniqueness.
For example, Huawei's Mate60 series mobile phones ushered in a climax of product sales after they were launched, and not only that, but Huawei's Mate60 series has also reached an unprecedented peak with its own innovation and user experience.
With its top-notch user experience and innovative technological strength, the Mate60 series has demonstrated to the world the strength of China's mobile phone market.
The Mate60 series has undergone a very big update in terms of design, its appearance adopts the most advanced design concept, and the materials are high-end materials, and some special elements are also added to make the phone look more high-end and atmospheric.
The screen of the Mate60 series uses an OLED large screen, with a resolution of up to 3200*1440, which is very rare in the mobile phone market, this mobile phone is equipped with the most powerful processor, and adopts advanced manufacturing technology to provide users with a smooth and stable experience.
The Mate60 series has not only improved in terms of photography, its camera module has been perfect in hardware, using a multi-lens system, and some of the lenses support ultra-high-resolution shooting, as well as supporting functions such as image stabilization and night mode, which are very leading in the current mobile phone market.
One of the most important highlights of the Mate60 series is its AI assistant, which can understand the user's instructions and can learn and adjust according to the user's habits, so as to achieve truly humanized operation.
In terms of the battery life of the phone, the Mate60 series also uses a very durable battery, and supports features such as fast charging and wireless charging, and many users say that the battery life of this phone is very long-lasting, and the charging speed is also very fast.
The release of the Mate60 series is not only a reflection of Huawei's strength, but also a symbol of the rising Chinese mobile phone market.
The success of the Huawei Mate 60 series is inseparable from Huawei's continuous efforts and innovation in the field of smartphones, and this mobile phone has made major breakthroughs in hardware, software, design and other aspects, representing Huawei's advanced technological strength.
The future of Apple's mobile phone.
If the Apple mobile phone continues to be like this, it will gradually be eliminated, this is self-evident, will the Apple mobile phone wake up? Apple's pricing in the Chinese market has always been very high, but in recent years, the Chinese market has been very dissatisfied with this, so it is gradually declining.
And now the development of domestic mobile phones is also very rapid, Apple's share and sales performance in the Chinese market are declining, especially in the high-end market. If Apple fails to adapt to market changes and needs at this time, it may face the risk of further contraction.
In the mobile phone market, the competitiveness of Apple's mobile phone is no longer unique, many domestic brand mobile phones have entered the international market, and the sales performance in many places is very good.
This shows that the needs of consumers are changing, and the needs of the market are constantly changing.
If the iPhone continues to do so, it will also face more serious challenges. In the face of an increasingly complex market environment, will Apple take steps to address these challenges?
Will there be a more flexible strategy to respond to changes in market demand? Apple mobile phones need to pay more attention to market demand, product research and development and innovation to meet the needs of different consumers, in order to meet the changes in the market.
epilogue
If the Apple mobile phone continues like this, it will definitely end miserably. Regaining leadership in the premium segment will require more innovation in software openness and functionality to meet consumer demands.
In the mobile phone market, the upgrading of technology is very fast, and with the development of AI technology, it is also necessary for Apple to integrate hardware and software to improve the user experience and prevent being surpassed by competitors.
With the increasing demand for personalized experiences, mobile phone brands also need to pay more attention to consumer feedback, and continuously improve and upgrade product design and features to meet consumer needs.