In just 8 months, Zeng Zhiwei jumped from deputy general manager to general manager, in charge of the operation of co-production dramas, variety shows and other program content, which can be described as a big power! Recently attended an event, he is not secretly promoted is a happy thing, in addition, Zeng Zhiwei stressed that the television industry has entered a new era, need a lot of fresh blood, so recently also continue to recruit talents, recently there are many young people to join TVB, the future will be able to bring more and better programs to the audience!
At the same time that Zeng Zhiwei was showing his mighty plans, the pressure on his body was also much greater! After all, today's TVB is completely incomparable with 10 years ago. First, the influence gradually declined, with the rise of ViuTV, Hong Kong open TV, TVB's ratings have been challenged, especially after the "Criminal Investigation Diary", the golden file ratings have plummeted, and now the two-line works "My Family Has No Difficulties" and "Gatekeepers" have both fallen below 20 points, and the situation can be described as very grim!
Second, due to investment mistakes during Chen Guoqiang's tenure, several hundred million yuan of funds purchased by Xingmei bonds have been adrift, coupled with the shrinkage of the market, TVB's profits in recent years have shown negative growth, and this year alone lost 284 million yuan in the first half of this year.
As far as Zeng Zhiwei's various actions after returning to the nest are concerned, his measures are also very targeted!
First of all, wang Zulan's drastic reform of the variety show, in just a few months, TVB has increased the richness of the program, of which "Legend of Sound Dreams" is more because of the good word-of-mouth ratings, attracting the title of advertisers, and then through "Know the Goods" to stimulate advertisers to increase investment, because the model of live streaming with goods in the mainland has been a great success, although Hong Kong has not yet developed, but it will certainly be a shopping trend in the future. Therefore, after the broadcast of "Knowing the Goods", the occupancy rate of merchants is significantly higher, and on the one hand, it not only alleviates the deficit of tv stations, but also promotes consumption on the other hand, which is an absolute win-win situation for TVB and manufacturers!
The increase in the income of TV City has attracted the attention of Zeng Zhiwei's leadership ability. Therefore, under the recommendation of major shareholders, Zeng Zhiwei's promotion is also a nail in the coffin!
Although the variety section has changed a lot under his reform. But whether the co-production drama can make beautiful results is still a challenge!
After all, the huge investment in "Criminal Investigation Diary" encountered Waterloo after broadcasting, and even the "Smart Lover" and "Gatekeepers" after it were in a slump, how to bring the ratings back to life, I believe this is Zeng Zhiwei's biggest headache at present!
However, the explosion of "The Case of Anti-Heaven" still allowed Zeng Zhiwei to find an alliance to solve the problem!
He is the gold medal producer Liu Jiahao, in the past he has produced a number of popular dramas for TVB, of which "Storm of Hearts" and "Flower Protection Crisis" are the most popular, after returning to the nest in 2016, the "Solver" and "Storm of Hearts 3" he supervised also won good ratings, and his wife Mei Xiaoqing created an average rating myth of 36.3 with "Forensic Pioneer 4", and the production skills of the husband and wife file are beyond doubt!
It is precisely because of his strong strength that Zeng Zhiwei can look at Liu Mei differently! Not only after Du Zhike lost power, he fully supported Liu Jiahao to start filming "The Case Of Anti-Heaven 2", but also eagerly invited Mei Xiaoqing to come back and continue to direct "Forensic Pioneer 5", the treatment of corporal Li Xian is unique in TVB!
Just taking into account physical factors, Mei Xiaoqing finally rejected Zeng Zhiwei's lobbying, but Liu Jiahao is still popular in TVB, the upcoming "Legal Speaker" in addition to the investment is not small, there is Ma Guoming Lin Xiawei to join, in addition to the best male supporting Zhang Yingkang, the new xiaohua He Yiting will also participate, from the theme point of view, the drama is very strong, always the legal drama is a hot IP, as long as the script passes, it is not a problem to win high ratings.
And Lin Xiawei once again cooperated with Liu Jiahao, which shows that the executive producer is quite satisfied with her acting skills. If Liu Jiahao is willing to support her to win this year's vision, Lin Xiawei's chances are not small! Because "The Case of The Strange Case against Heaven" has ratings, "Seven Princesses" has a reputation, next year she still has the chips of "Legal Speaker" and "Honest Government Sniper", there is still inventory after taking the view, and there is no need for TVB to arrange resources at another cost, which is also a great joy for everyone! I just don't know if TVB is willing to give Lin Xiawei a chance to ascend!