With the continuous development of the social economy, people's health awareness is also increasing, so they are paying more and more attention to brain health. From birth to old age, a person has a need for brain nootropics. Infants and young children need to promote brain development and develop cognitive abilities, adolescents need to enhance memory learning, young people need to relieve the release of life and work pressure, the elderly need to prevent brain degeneration diseases such as Alzheimer's disease, and professional groups such as e-sports personnel and athletes need to improve their concentration. It can be seen that the brain puzzle market is huge and continues to grow.
According to the beverage research and development engineers of Chengdu Jiawei Tiancheng Beverage Technology Research Institute, nootropic functional drinks with natural ingredients that promote brain health are easier to obtain than brain health products, and are easy to carry and drink, and are more easily accepted by consumers. The raw materials used in such products usually include DHA, ARA, L-theanine, N-acetyl neurine, B vitamins, choline, acetyl L-carnitine, phosphatidylserine PS, magnesium, iodine, and some natural plant extracts such as griffonia seed extract, ginseng extract, passionflower extract, grape seed extract, tea polyphenols, Rhodiola rosea, etc., claiming to enhance brain power and reaction, improve mood and reduce stress. A brief introduction to a few commonly used raw materials:
DHA: Docosahexaenoic acid, commonly known as "brain gold", belongs to the Omega-3 series of polyunsaturated fatty acids, which are the main components of cell membranes and are widely present in the human brain, central nervous system and retina. It is difficult for the human body to synthesize DHA on its own, and it needs to be ingested through the outside world. DHA greases are both food additives and new food raw materials and can be used in almost all categories of food.
ARA: Arachidonic acid, which belongs to the omega-6 series of polyunsaturated fatty acids, is an essential fatty acid and a direct precursor to many important eicosanocarbon derivatives (such as prostaglandins, thromboxanes), which are widely present in the organs, muscles, and blood tissues of mammals. ARA greases are both food additives and new food raw materials and can be used in almost all categories of food.
Acetyl neurine: Bird's nest acid, which is widely distributed in human tissues, especially in the brain. It is found in bird's nest, breast milk and eggs. N-Acetyl neurine can promote brain development and improve memory; through the interaction with brain cell membranes and synapses, improve the response speed of brain nerve cell synapses, thereby promoting the development of memory and intelligence; and
It has been approved by the former National Health and Family Planning Commission as a new food raw material in 2017.
Brain phospholipids: including phosphatidylcholine, sphingomyelin, phosphatidylserine, phosphatidylethanolamine, phosphatidyl inositol, etc., each has a different role. Among them, phosphatidylserine PS is a very popular brain raw material in recent years. PS is known as the "brain's higher neurotrophitrophin" and can increase the amount of neurotransmitter acetylcholine, and the higher the neurotransmitter content, the faster the information is transmitted and the stronger the memory. In 2010, China added PS to the New Resource Food Catalog, allowing it to be used as a New Resource Food.
At present, the puzzle functional drinks on the market are mainly divided into two categories, one is to refresh the brain, improve attention, mainly used for sports, work, study and other scenes, and the other is to calm the brain, mainly used for rest scenes behind the brain. There are already many "brain health" functional drinks in foreign markets, and a variety of ingredients for brain nootropic function are added, but the domestic market is still relatively small, and the product ingredients are mainly nuts such as walnuts with high national recognition in China.
Higher Mind Functional Drink for Brain Health
Higher Mind claims to improve alertness, memory and concentration, as well as long-term brain health. The product taste is more viscous and slightly sour, no sucrose is added, but the monk fruit is added as a sweetener to provide sweetness, each bottle contains only 15 calories of energy; there are two main flavors of matcha ginger and wild blueberry.
Brain Juice is a brain drink
Brain Juice is a liquid supplement that replenishes vitamins, nutrients and antioxidants. The ingredients include high-quality organic acai, organic blueberry, acerola cherry, vitamin B5, B6, B12, vitamin C, green tea extract and N-acetyl-L-tyrosine; there are four flavors of peach mango, orange, pomegranate and strawberry lemon.
TruBrain brain drink
TruBrain is a drink built for working memory and focus, made from neuropeptides or amino acids, and the key ingredients are theanine, caffeine, uridine, magnesium, tyrosine, carnitine and choline.
Brainic Kids Kids Puzzle Yogurt
Brainiac Kids from IngenuityTM Brands is a children's educational yogurt that claims to be the "world's first" The product contains ingredients such as Omega-3s, DHA and ALA, as well as choline, and at the same time, it contains 40% less sugar and 50% more protein than mainstream children's yogurt.
Neu puzzle drink
Neu claims to improve concentration, memory, and mood, and contains nine all-natural ingredients such as caffeine, choline, L-theanine, α-GPC, acetyl-L-L-carnitine; zero sugar, zero calories, suitable for people who want to reduce stress, anxiety or stress.
Six walnuts
Six walnuts "brain hole open" walnut coffee milk, positioning the "puzzle brain" field. Selected high-quality walnuts combined with Arabica coffee beans, walnuts to supplement the brain, coffee to wake up the brain, so that white-collar workers and student parties, while refreshing the brain, timely replenish brain energy, to avoid long-term brain overdraft.
Three Squirrels "2nd Brain"
Three Squirrels "2nd Brain" is a mix of 6 nut bi-protein coffee milk drink products that target "healthy brain" functions, which can cope with brain health problems. Products contain medium chain triglycerides, protein and dietary fiber ingredients.
In the future, beverages for brain health may become an important subdivision of functional drinks, bringing new opportunities and growth points to the functional beverage industry. As a professional beverage research and development institution, Chengdu Jiawei Tiancheng Beverage Technology Research Institute, in recent years, has also done relevant research on brain health functional beverages, believing that research and development is still the basis and core of the product, so it is necessary to continue to innovate in ingredients, formulas, concepts and packaging, develop diversified natural ingredients, continuously optimize product formulas, meet the needs of consumer health and taste, and give brain concepts to different categories of beverages, provide more diversified and more personalized drinking experience, and have the opportunity to seize the blue ocean market.