Text | Xiaomei talks about gossip
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It is said that I have a koi physique, and those who pay attention to me will not have too bad luck! If you want to have a lot of money, start by paying attention! I wish you a lot of money and money!
She may not be as famous as the business giants, but she has created her own "soy sauce empire" in the condiment industry, and the "worker queen" who came from the folk step by step is the pinnacle of Haitian's new president. Condiment industry - Cheng Xue
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On September 19, 2024, the Haitian spice industry issued an announcement heralding the arrival of the Cheng Xue era, and the "Queen of Soy Salsa" officially took over as the helm of the multi-billion dollar company, which seems to herald the arrival of the Cheng Xue era. This "Queen" is charismatic.
Cheng Xue, this name may not be well-known to the public, but judging from the relevant figures in the list, his wealth story is amazing enough, and his net worth once reached 75 billion yuan, more than Daniel Zhang, the former CEO of Alibaba. Business giants such as the founder Zhang Xiaolong and Dong Mingzhu, the chairman of Gree Electric Appliances, are so "trenched" and inhumane, they can't help but wonder: How did this "soy sauce queen" become?
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In 1992, Cheng Xue was just a young planner who had just stepped into the workplace. He chose to join Haitian Flavor, a small company that was unknown at the time, and grew into a leader in China's soy sauce industry over the next three decades, where Cheng Xue would begin his illustrious career.
From basic planning to planning director, vice president, and executive vice president, Cheng Xue has been recognized step by step with her efforts and strength over the years, becoming the second largest shareholder of the company, and her net worth has doubled.
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The title of "Queen of Workers" stems from Cheng Xue's keen business acumen and bold decision-making ability in marketing, brand building and channel expansion, and has made significant contributions to the development of Haitian Flavor.
Cheng Xue's success is also inseparable from the trend of the times, the huge market opportunities brought by China's reform and opening up, and finally took advantage of the development of Haitian Flavor Industry, so as to achieve the accumulation of personal wealth.
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Behind the flowers and applause, Cheng Xue has also faced huge challenges in recent years, with the improvement of consumption and the intensification of market competition, the "soy sauce empire" of Haitian Taste has also begun to face unprecedented challenges, from the growing demand pressure. Consumers' preference for health and diversity has taken a fancy to this established company.
In 2022, a sudden food safety incident plunged Haitian Flavor into a whirlwind of public opinion, and the company took appropriate countermeasures
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In the first half of 2024, Haitian Flavor achieved both revenue and net profit growth, which eliminated Cheng Xue's strategy and decisive decision-making, and in order to remain invincible in the fierce market competition, it must continue to innovate to meet the growing needs of consumers.
Now, Cheng Xue has officially taken over as the president of Haitian Flavor, which also means that she will take on greater responsibilities and that the road ahead will be full of challenges, but we have a reason to be the "Queen of Soy Sauce Salsa". "He has enough wisdom and courage to lead Haitian Flavor to greater glory
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Cheng Xue's story is a story of struggle, opportunity and challenge. It tells us that even if you come from an ordinary background, as long as you seize the opportunity and work hard, you can create your own miracle and create a future with a taste of Haiti. The industry will also open a new chapter with the accession of this "queen" to the throne
In the future, can Cheng Xue lead Haitian Flavor Industry to greater glory? Let's wait and see, and everyone is welcome to leave a message in the comment area to share your views on the "Queen of Jobs" and the Haitian flavor industry.
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