Guiyang on the Tao| HuanWang Technology Chen Wei: New Game of Intelligent Operation under the New Wisdom Big Screen

　　On October 20-21, the 22nd Discourse on the Road and China IPTV/OTT Intelligent Audiovisual Industry Summit Forum with the theme of "Expanding the World and Growing the Wisdom Screen" was held in Guiyang. As a veteran of the smart big screen industry, Chen Wei, director of business development of the business unit of Huanwang Technology Operators, was invited to attend and made a keynote speech at the IPTV+ sub-forum, he pointed out, "With the continuous advancement of 5G, Internet of Things and other technologies, as well as the accelerated popularization of smart big screen terminals, the smart screen represented by IPTV will become the core entrance of the future smart home scene, at the same time, with pan-entertainment content as the main body, the smart screen will also carry more product forms and business models, and to the smart community, The direction of smart city-related business synergy is developed. ”

　　At a time when IPTV is in urgent need of transformation from scale benefits to operation dividends, Huanwang Technology takes new technologies, new products and new models as the core, builds a smart recommendation platform and a smart community people's livelihood platform around the family living room scene, and comprehensively empowers IPTV family multi-scenario services through innovative and intelligent operation of new gameplay, helping IPTV value upgrade.

　　Smart recommendation platform - make IPTV look better

　　Huanwang has been deeply engaged in the large-screen industry for more than ten years, and has formed a mature and unique advantages of the large-screen intelligent operation technology product system, and the technical system developed and launched has also been verified by hundreds of millions of terminals. In the field of IPTV intelligent recommendation, based on the special network broadcast control characteristics, combined with its deep label and user dynamic portrait system, it can help IPTV services to achieve thousands of people and thousands of content recommendations, further improve user activity, and enhance paid conversion.

　　Huan.com has a data service team of 80 people, to create 17 categories of more than 140 dimensions of film and television program media data, but also for film and television, children, variety and other content to provide in-depth media resources continuous supplement, in addition to the conventional content tags, Huan.com is to launch the main theme tag, Z generation tag, practical hotspot tag and business tags that fit the characteristics of operator operations, in addition, based on ipTV business characteristics, Huan Net in the content recommendation of security screening, from mutual exclusion tags, stain screening, More detailed settings have been made to prevent serial ambiguity, and according to regional characteristics, intelligent recommended products can be customized development services, laying a good start for IPTV services to carry out intelligent operation services.

　　In addition, based on the concept of "whole network + cross-screen", Huanwang builds dynamic user portraits through the integration of 100 million screen user behavior data and user data of third-party data platforms, and further improves IPTV user portraits by combining the characteristics of IPTV services. By opening up user scenarios and data labels, it can realize the targeted delivery of platform content and the wall-breaking recommendation of cross-zone content. After the Huanwang intelligent recommendation system was launched in a province, the user retention rate of related pages increased by more than 30%, and the data of the detail page increased by up to 300%. The overall conversion rate of TV shopping content based on smart recommendations has doubled compared with before, and the effect is particularly remarkable.

　　Smart community livelihood platform - make IPTV more practical

　　Based on the huge user scale, IPTV has achieved strong regional coverage, and at present, IPTV operators around the world are looking for more sinking business scenarios and diversified service layouts based on their service attributes and service extensions. IPTV is being integrated into all aspects of people's lives and major trends in local economic and social development, and is transforming and upgrading to a smart media service platform.

　　Chen Wei mentioned that IPTV not only has a strong media attribute, but also has a local life attribute. In view of this, on the one hand, by creating BOE (Building Operating and Enabling) IPTV advertising solutions, based on the safe broadcast control characteristics of operators' private networks, Huanwang comprehensively promotes the improvement of IPTV advertising value from platform construction, advertising operation, marketing empowerment, etc. After years of practice and accumulation, Huanwang has formed advertising construction and marketing delivery cases in IPTV advertising related areas. On the other hand, based on the operator's grid business system, combined with LBS location positioning services, Huan.com has also launched a localized service marketing platform, which can provide online and offline marketing services for regionalized small and medium-sized enterprises such as decoration companies, educational institutions, automobile 4S stores, etc., to meet the diversified needs of local users.

　　In addition, relying on regional grid operation management, Huanwang can also combine government services and intelligent recommendation to create a sound and colorful government functional media integration service solution with central broadcast control, hierarchical audit operation, and further help the construction of intelligent services in digital villages and smart communities. In order to meet the needs of family multi-dimensional entertainment scene services, Huanwang has also innovated and launched an expanded screen service to open up large and small screen application scenarios, awaken silent users, and launch an online and offline marketing management system, which mobilizes the enthusiasm of business sales personnel by realizing visible revenue and real-time arrival, further enhances the exposure of business, and increases revenue.

　　In the future, Huanwang Technology will further exert its advantages in technology and operation, from recommending intelligence, service refinement, and scientific and technological integration to fully empower, and promote the innovation and development of IPTV services.