For the PC industry, 2024 is the beginning of a great change, and the era of AIPC is coming, are you ready?
At Microsoft's Build 2024 developer conference in May this year, the tech giant released more than 50 updates in one go, including more than 20 new AIPC products, which Microsoft gave them a unified name is Windows 11 AIPC, without exception, these new AIPCs are all equipped with Snapdragon X-series PC computing platforms. The Snapdragon X Elite and Snapdragon X Plus PC computing platforms provide exclusive chip support for these new PC products.
Since 2023, the generative AI large model represented by ChatGPT has continued to be hot, and when the wave of AIGC technology has swept the world, whether it is OpenAI, a large model manufacturer, or the old PC giants, they have stood in the spotlight and have offered products with high AI technology gold content, and upstream chip suppliers have spared no effort on the NPU, but it is still rare to pull the NPU computing power to 45Tops as soon as Qualcomm makes a move, and it can even be said that it is the only one. At least at the point in time when Qualcomm Snapdragon X Elite increased the NPU computing power to 45Tops, which is the world's first NPU AI processing speed.
Microsoft developers have set a lower limit on the computing power of AIPC at the chip level, which requires at least 40TOPS of computing power to meet the computing needs of AIPC. There is no doubt that the Snapdragon X series, which is exclusively favored by Microsoft, meets Microsoft's requirements for AIPC chips in terms of basic configuration, hardware specifications, and storage, especially the performance of AI, which is commendable. Snapdragon X Elite and Snapdragon X Plus have reached 45TOPS of AI computing power, which is 4.5 times higher than competing products in the same period, which is an important reason why Microsoft chose the Snapdragon X series.
The rapid rise of AI has brought opportunities to various related industries, and AI technology provides the ability to reconstruct business systems and production methods across industries, regions, and processes in an all-round way. Whether it is intelligent manufacturing, autonomous driving, medical health, or financial services, the application of AI is gradually penetrating into every corner of human life, and the PC field is also full of vitality and vitality because of the injection of AI technology.
According to the latest report released by Counterpoint Research, a global authoritative market research agency, in the first quarter of 2024, global personal computer (PC) shipments increased by 3% compared with the same period last year, which is the first positive growth in global PC shipments after eight consecutive quarters of decline. According to the report, this growth is partly due to the rise of AIPC, the gradual recovery of shipments in various industries, and a new round of equipment replacement cycles. According to Counterpoint analysts, "2024 can be considered the first movement of AIPC, as 45% of the new PCs shipped this year will have AI capabilities." "The addition of AI gives PC terminal devices more personalized and customized experience, which coincides with the current trend of pursuing individuality and liberation.
Obviously, the AI revolution with Snapdragon X Elite as the introduction is in the ascendant in the PC circle, Microsoft's first round of more than 20 new AIPC products is just the beginning, and more AIPC devices will be launched in the future, and Snapdragon X Elite will also be iteratively upgraded to provide better computing power support. The spring of the PC industry is coming, and we ordinary consumers will surely perceive the power of technology more deeply in this industrial innovation, unlock the new experience of AIPC together, and let creativity and inspiration roam without boundaries.