Adopt the order cooperation model to increase output and help farmers increase income; Cultivating tomato processing enterprises and increasing the added value of products; Pay attention to demand feedback, new product research and development, and constantly optimize product supply...... In recent years, Changji Prefecture of Xinjiang has actively promoted the development of characteristic industries, and the whole tomato industry chain has been continuously improved.
"The ingredients are only tomatoes and water", "Dig a spoonful and soak it directly in water...... On social media, the "New Chinese Fat Reduction Meal" has brought fire to canned tomatoes from Xinjiang.
Yu Chunshan, vice president of Xinjiang Tomato Industry Association and general manager of Xinjiang Xiaochu Food Co., Ltd., said that this year's domestic processing tomato planting area is 1.6 million mu, of which 1.35 million mu is in Xinjiang. Recently, the reporter went to Changji Hui Autonomous Prefecture, one of the main processing tomato producing areas in Xinjiang, to explore the industrialization of tomatoes from seeds to processed products.
Planting: Order cooperation saves a lot of worry, and the net income per mu exceeds 800 yuan
"It rained last night, but looking at the sun, it's no problem to harvest in the afternoon!" Xu Bin, a tomato grower in Ashli Village, Ashli Kazakh Nationality Township, Changji City, Changji Prefecture, has transferred 2,200 acres of land this year and planted 4 varieties of processed tomatoes, which have recently begun to be harvested in batches. "The yield per mu can be about 8.5 tons." Xu Bin introduced.
Since the tomato planting and sales contract was signed with the processing company, the company was responsible for pre-production, production, and post-production work such as determining varieties, transplanting and planting, and mechanization throughout the process, and Xu Bin only hired 12 administrators to complete field management work such as watering and fertilization. "I have been growing processed tomatoes for more than 20 years, and in the early years, I only planted my own land and bought my own seeds, and the yield per mu was only four or five tons. Now the company not only provides good seeds, but also teaches planting techniques, and the yield per mu has increased rapidly. Xu Bin said.
What's more, no matter how the price fluctuates, Xu Bin can have a stable income, "This year's tomato harvest is abundant, although the market price is lower than in previous years, we can deliver at the contract price." Xu Bin said that this order cooperation model is more worry-free is that from buying seedlings to investing in large-scale equipment harvesting, there is no need to worry about it, and growers only do one thing, which is to find a way to increase yield.
Transportation is also becoming more and more convenient. Xu Bin said that in the past, due to the long harvest time, coupled with the queue to send back to the enterprise, sometimes even the tomatoes have been damaged and have not been delivered, so the loss is not small. And now, the harvest is fast and the delivery is also fast, the delivery time is set according to the processing progress of the enterprise, and the loss in this regard is basically avoided, and the net income per mu is more than 800 yuan.
At present, the processing area of tomatoes in Changji Prefecture is stable at more than 250,000 mu, most of which adopt the industrial business model of "enterprise + farmer + order", and the average annual output value of the tomato industry is more than 3 billion yuan.
Processing: The average annual production of tomato products is more than 400,000 tons, accounting for 35% of the output of tomato products in Xinjiang
In COFCO Tunhe Changji Tomato Products Co., Ltd., the tomatoes sent according to the order enter the cleaning pool through the automatic unloading system, and enter the production workshop after being cleaned by 4-level circulating water. In the workshop, 4 production lines are running at full capacity 24 hours a day.
This year, the company signed a contract with tomato growers in Changji City for the purchase of 40,000 acres of land, which not only ensures that the factory has sufficient raw materials for processing, but also guarantees the income of the growers.
According to reports, COFCO Tunhe Changji Tomato Products Co., Ltd. has formed an industrial chain from seed to processing. The company's seed company has developed 32 tomato varieties with independent intellectual property rights, with a market share of 28%. "We provide precise guidance on the technical points of the whole process of processing, planting, management and harvesting tomatoes, set up tomato classrooms, and train more than 5,000 growers in Xinjiang every year." Lv Xingdong, deputy general manager of COFCO Tunhe Changji Tomato Products Co., Ltd., said.
In the company, the dispatchers grasp the total amount of sales that have been delivered, the number of vehicles and harvesters online through the COFCO Tomato information management platform. "We try to shorten the time from harvest to product, such as the whole canned peeled tomatoes, which can now lock in freshness for six hours." Yu Gang, Secretary of the Party Committee of COFCO Tunhe Changji Tomato Products Co., Ltd., said that the information management platform can also select the most suitable varieties for harvesting in the best ripening period according to consumers' needs for different products.
More than 20 kilometers away, in Xinjiang Xiaochu Food Co., Ltd., the intelligent tomato processing plant has been put into operation in August. "We plan to purchase 400,000 tons of processed tomatoes this year, and sign orders for an area of 45,000 mu, which will directly drive about 100 processed tomato growers to increase their income." Yu Chunshan said.
According to statistics, Changji Prefecture has cultivated 25 tomato processing enterprises, with an average annual production of more than 400,000 tons of tomato products, accounting for 35% of the output of tomato products in Xinjiang.
Sales: Facing consumer demand and increasing the supply of domestic products
In Xinjiang Xiaochu Food Co., Ltd.'s intelligent tomato processing plant, the company's e-commerce team is showcasing products on multiple platforms. "Now we have an e-commerce team of nearly 200 people, 16 online stores, and one store sells more than 1 million yuan a day at the peak of sales." Yu Chunshan introduced that the products sold online are mainly canned food, condiments, beverages and other daily products.
It is understood that there are more than 90 tomato processing enterprises in Xinjiang, of which more than 90% are mainly engaged in the production of large barrels of tomato paste. With the upgrading of consumer demand, many companies have begun to develop new products for the domestic market and expand online sales channels.
"Nowadays, many domestic consumers are more concerned about nutrition and health, and new products are needed to meet the demand." Yu Gang said, "In this regard, we have developed products such as diced tomatoes, tomato chunks, and peeled tomatoes. ”
Taobao data shows that the search volume related to canned tomatoes in Xinjiang on Taobao factories has grown rapidly recently, with an increase of more than 1,000% compared with the beginning of the year, and the daily sales volume has also increased.
By expanding online sales channels, the company has obtained data-based feedback such as consumer demand and development trends in the tomato industry, which is used to assist in the research and development of new products. Yu Gang said that based on consumer feedback, the company has developed products that are smaller than the original packaging, and are now more popular on the Tmall platform.
With the addition of domestic retail e-commerce companies such as Tao Factory, the output of ready-to-eat tomato products has been increasing, and the output of small packaged diced tomatoes and canned tomatoes of COFCO Tunhe Tomato Products Co., Ltd. has increased by about 5 times compared with last year. "In the future, the market share of such products will continue to expand, and more growers and enterprises may join the industry in the future." Yu Gang said.
Source: People's Daily