On September 22, 2024, on the occasion of the Chinese Farmers' Harvest Festival, the Pingshan Black Pig Regional Public Brand Conference was held in Pingshan County. In the crisp autumn season, Pingshan County, with its unique geographical advantages and historical and cultural resources, officially launched the new landmark brand of "Pingshan Black Pig" to the whole country. Relevant responsible comrades of provincial, municipal and county governments at all levels, scientific research and enterprise departments, agricultural experts, brand marketing experts, entrepreneurs and many media reporters witnessed this historic moment.
The picture shows the launching ceremony of the Pingshan Black Pig regional public brand, symbolizing the official start of the development of the Pingshan Black Pig brand
Pingshan County is located in the western part of Hebei Province, at the eastern foot of Taihang Mountain, in the upper reaches of the Hutuo River, is a typical mountainous agricultural county, known as "eight mountains, one water and one field", and has been selected as "National Advanced County for Grain Production", "National Modern Agriculture Demonstration Zone" and "The Second Batch of National Agricultural Green Development Pilot Areas".
The creation of the regional public brand of "Pingshan Black Pig" is not only the birth of a brand, but also a microcosm of the development of agricultural modernization in Pingshan County. In the future, with the release of the regional public brand of "Pingshan Black Pig", Pingshan County will further expand the scale of black pig breeding, strengthen breed cultivation, extend the industrial chain, and develop intensive processing, so as to provide strong support for the high-quality development of Pingshan black pig industry.
The picture shows Professor Zuo Yuzhu, an expert in the disease prevention and control post of the Hebei Provincial Pig Innovation Team, delivering a speech
Professor Zuo Yuzhu, an expert in disease prevention and control of Hebei pig innovation team, delivered a wonderful speech at the press conference, in which the experts introduced in detail the current situation and future development plan of the black pig industry in the province, affirmed the achievements of Pingshan black pig brand building, and put forward pertinent suggestions for the future development direction of Pingshan black pig industry.
The picture shows Ms. Yang Jing, creative director of the correct agricultural brand marketing agency, interpreting the brand
In the brand interpretation session, Ms. Yang Jing, the creative director of the project's main planning and rectification agricultural brand marketing agency, showed the brand value, brand image and market positioning of Pingshan Black Pig, explained the importance of brand building, and how to deepen consumers' awareness and emotional connection with the brand through story-based marketing. The new brand logo and slogan were also officially unveiled at this link, and the logo design integrates the geographical elements of Pingshan and the image of the black pig, which is simple and recognizable.
The successful release of Pingshan Black Pig not only enhances the brand value of local agricultural products, but also brings tangible economic benefits to local farmers. In the future, Pingshan County will continue to rely on superior geographical and cultural resources to do a good job in Pingshan's characteristics and advantageous industries, make it beautiful and stronger, build a more influential regional public brand of agricultural products, promote more high-quality agricultural products to the world, and use brands as a medium to achieve industrial revitalization and rural revitalization.