Text: Understand the original Chedi Cai Limei
A few days ago, according to foreign media reports, auto parts supplier Bosch CEO Stefan Hartung recently said that the possibility of closing the Hildesheim electric vehicle special drive motor plant in northern Germany has not been ruled out, nor has the possibility of further layoffs been ruled out. At the same time, it said, "Bosch held a meeting with employee representatives to discuss how to ensure competitiveness, and the economic situation made the demand outlook unpredictable." “
博世CEO Stefan Hartung
Stefan Hartung points out that "the current economic situation makes it very difficult to make forecasts. At the moment, no one can seriously predict what kind of production will be needed in which areas in five years. Therefore, a transfer or reduction of production capacity cannot be ruled out. ”
Regarding the possibility of the closure of the Hildesheim electric vehicle plant in northern Germany, Stefan Hartung said that "no decision has been made on the problems of the plant". It said that there is no decision on the plant's adjustments, but Bosch will negotiate with employee representatives to ensure competitiveness.
At the same time, he added, it would be a "new situation" if some factories were completely unable to sustain economic efficiency. In 2023, Bosch and employee representatives agreed on job security for around 80,000 Germany employees until 2027.
Bosch "has encountered demand problems in almost all areas"
At present, Bosch has 7,000 jobs at risk, nearly half of which are from its core business of automotive technology. In addition, Bosch manufactures heat pumps, household appliances and power tools. However, Stefan Hartung said in an interview with foreign media in July that Bosch "has encountered demand problems in almost all areas".
For the full year 2023, the Bosch Group generated sales of 91.6 billion euros, up 3.8 percent year-on-year
According to previous reports, in 2023, Bosch Group's sales will reach 91.6 billion euros (about 720.984 billion yuan), a year-on-year increase of 3.8%. EBIT amounted to 4.8 billion euros, with an EBIT margin of 5.3 percent.
It is worth noting that in the field of smart mobility, Bosch's sales in fiscal 2023 reached 56.2 billion euros, a year-on-year increase of 6.9%. The EBIT margin was 4.4 percent.
By 2030, 40%-50% of new car sales in China and North America could be fully electric
Focusing on the Chinese market, Bosch's business in China will continue to grow positively in 2023, with sales reaching 139 billion yuan (about 18.2 billion euros), up 5.2 percent year-on-year. Among them, the smart mobility business became the main growth engine, with sales in China increasing by 8.2% year-on-year to 112.1 billion yuan (about 14.6 billion euros).
According to the Bosch Group, by 2030, as many as 70 percent of new car sales in the European market could be fully electric. In China and North America, the proportion is expected to be between 40% and 50%. In addition, for long-haul heavy-duty commercial vehicles, there will be demand for solutions such as plug-in and extended-range hybrids for some time to come.