Recently, JD Apparel reached a strategic cooperation with the British Fashion Council of United Kingdom and became the official online retail partner of London Fashion Week in Asia. On September 15th, Jingdong Apparel once again landed on the international fashion stage, joining hands with well-known brands such as HAZZYS, Ellassay, Marisfrolg, Pure Tea and other well-known brands to appear at London Fashion Week, and invited Hao Yunxiang, Xie Xin, Li Zhen and other international supermodels to serve as opening and closing models. At the same time, based on the 2024 China Original Clothing Recruitment Plan, during the London Fashion Week, Jingdong Apparel also led Chinese original design brands and designers represented by Gu Axin, an intangible cultural heritage Miao embroidery inheritance brand, to appear at London Fashion Week together, showing the world Chinese traditional clothing culture and making the fashion charm of Chinese original clothing bloom on the international stage.
Jingdong Apparel has always been committed to bringing more rich and cutting-edge fashion clothing to consumers. During this fashion week, Jingdong Apparel also created a "see and buy" consumption experience for consumers, and launched the same style of the London Fashion Week show on the site simultaneously, so that consumers can unlock and experience the global autumn and winter clothing trends for the first time. Open the Jingdong APP and search for "Fashion Week" to go directly to the venue to buy.
JD Red shines at London Fashion Week to show the world the charm of the brand
In this London Fashion Week, Jingdong Apparel takes "Meet Red" as the theme, combines the traditional classical color of "Chinese Red" with the power of modern fashion, and joins hands with a number of clothing brands to convey the spiritual core of elegance and enthusiasm of the fashion show with cutting-edge and diversified design concepts and rich and practical styles.
At the brand level, Haggis redefines the perfect fusion of classic and modern through the ultimate British series with simple and sophisticated design, showing the brand's pursuit of elegance and understatement; Golis is displayed in a delicate and elegant urban fashion style, further exploring women's issues and showing the spiritual world of contemporary women; The glass art series launched by Marsfield advocates the life of high-end fashion; Cha Su combines Chinese aesthetics with modern clothing, and the embroidery and flower designs on the clothes are full of romantic feelings, showing the beauty of retro and elegance, which has become one of the highlights of the show.
In addition, as a bridge linking the brand with the domestic and foreign markets, JD Apparel has joined hands with Kaile Stone, Helly Hansen, Bo Xihe, Bosideng, Angaoruo, Lanqi and other brands to appear at London Fashion Week, so that more high-quality brands and clothing works will appear on the international display stage, and build a communication channel between Chinese and Western fashion culture for the brand.
Help intangible cultural heritage embroidery appear on the international stage, and the Chinese trend amazes the world
It is reported that in the context of Jingdong's announcement of an additional 1 billion investment in the comprehensive development of clothing categories, Jingdong Clothing, together with the New Media Center of People's Daily and the China Garment Association, jointly launched the "Let the World See the Beauty of China" 2024 Chinese Original Clothing Recruitment Plan, which provides special support for Chinese original designers and Chinese original clothing brands. Since the release of the support plan, the first batch has attracted many original designers and original brands to sign up to participate, and Gu Axin, as a representative of China's original clothing brand, with Miao embroidery intangible cultural heritage clothing skills and works, also appeared on the stage of London Fashion Week with Jingdong Clothing this time, telling the world about Chinese traditional clothing culture and showing the charm and power of Chinese fashion.
For a long time, Jingdong Apparel has always been committed to providing consumers with rich and cutting-edge fashion apparel products and high-quality services, and fully integrating multiple advantages such as technology, supply chain, and marketing, to create a global gathering place for trendy goods, and lead a new experience of fashion consumption. At the same time, as an important retail position connecting home and abroad, JD Apparel will also rely on its own advantages to allow more Chinese original brands and designers to have the opportunity and stage to contact international fashion resources, and help Chinese original brands go global; Not only that, JD Apparel will also combine the online and offline consumption integration scene model to provide a channel for international fashion brands to enter the domestic market and help them open up new growth space.