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Intangible Cultural Heritage Folk Integration and Rejuvenation, Baoshan Mid-Autumn Festival Garden Tour Unlocks "New Gameplay" of Traditional Culture

Chinanews.com, Shanghai News, September 18 (Chen Chen, Xie Mengyuan) During the Mid-Autumn Festival, Shanghai Baoshan International Folk Art Expo (hereinafter referred to as Baoshan Folk Museum) and Baoshan District Intangible Cultural Heritage Protection Center launched the activity of "Ancient Charm and Good Days Like 'Moon' - 2024 Baoshan District Mid-Autumn Festival Folk Culture Tour". With the exhibition as the main line and the interactive experience as the medium, we can explore the beauty museum, appreciate folk customs, learn intangible cultural heritage, and do handicrafts...... For the leisure and enjoyment time of citizens and tourists, it gives rich connotation and wonderful festival fun.

Immersive Park Encounters through time and space

As a series of activities of the 35th Shanghai Tourism Festival and the 2024 Shanghai Baoshan Cruise Culture and Tourism Festival, the Mid-Autumn Festival Folk Culture Park creates a new visiting experience mode by excavating the cultural connotation of the festival and integrating festival elements into the cultural activities of the venue. Citizens and tourists wearing traditional Chinese costumes can go to the Baoshan Museum to check in, enjoy free admission to the museum and receive surprise gifts, attracting a large number of ancient style lovers to participate enthusiastically.

Intangible Cultural Heritage Folk Integration and Rejuvenation, Baoshan Mid-Autumn Festival Garden Tour Unlocks "New Gameplay" of Traditional Culture

Wearing elegant and antique makeup and their favorite costumes, they lingered in the exhibition halls to interact and check in, take pictures, and show the "beauty of uniforms" under the lantern gallery and in the tea ceremony garden.

"Encounter" with NPCs, enjoy a guzheng song, and have an encounter through time and space; Listen to a folk intangible cultural heritage story in the leisure and play area, drink a cup of Mid-Autumn Festival special "Cinnamon Latte", and taste a special mooncake of "Lao Xiang Zhai...... Take photos with the moon, talk with friends, and enjoy the comfortable time of the holiday.

Folk games are fun to play, and wonderful activities are fun

During the holiday, the Baoshan People's Museum set up many traditional fun games, and citizens and tourists are indispensable to experience them.

"Wow...... Hit the mark! "Participants in the pitching area hold arrows in their hands, stand firm, aim, throw, whoosh! Arrows flew to the pot in front of them, drawing a perfect parabola in the air, feeling the elegance of the ancients.

Intangible Cultural Heritage Folk Integration and Rejuvenation, Baoshan Mid-Autumn Festival Garden Tour Unlocks "New Gameplay" of Traditional Culture

In the atrium leisure play area, there are long queues in game areas such as fun sets of moon cakes and Mid-Autumn Festival sandbags, and bursts of laughter are heard from time to time. There are also a series of characteristic handmade experiences with both traditional elements and fashion style, such as lacquer fan DIY, dough sculpture performance, DIY bag hot stamping, etc., which embed the trendy play elements of "fireworks, literary style, fashion sense, and urban charm" into traditional culture.

Inherit the ingenuity and experience the intangible cultural heritage handicraft "zero distance".

On the day of the Mid-Autumn Festival, two intangible cultural heritage handicraft experience classes that integrated Mid-Autumn Festival elements attracted many citizens to participate. "Cai's paper-cutting skills", "Luodian lanterns", "Gongbi flower and bird decoration skills", "traditional wooden incense card making", each activity registration channel was "killed" as soon as it was launched.

Intangible Cultural Heritage Folk Integration and Rejuvenation, Baoshan Mid-Autumn Festival Garden Tour Unlocks "New Gameplay" of Traditional Culture

Intangible cultural heritage inheritors gave on-site teaching, pinching mud rabbits, playing with lacquer fans, tying lanterns, making incense cards, and teaching intangible cultural heritage skills hand-in-hand. One parent said: "My child is very fond of participating in such activities, she is immersed in the fun of hands-on learning, learning more about the connotation of traditional Chinese culture, and can also learn the craftsmanship spirit of craftsmanship that is rare and valuable." This Mid-Autumn Festival holiday is meaningful. ”

"As a comprehensive folk art expo hall, we present the Mid-Autumn Festival culture in a way that can be appreciated and experienced, and plan a garden tour full of creativity, rich atmosphere and strong interactivity, striving to let citizens and tourists better understand and feel the cultural connotation of traditional Chinese festivals in participating in the interaction." The person in charge of the venue of the Baoshan Folk Museum said that such characteristic activities will be carried out on a regular basis in the future, further polishing the business card of Baoshan cultural tourism, and striving to organically combine the national tide culture, intangible cultural heritage, and traditional folk culture, and continue to explore and innovate in cultural inheritance.

Intangible Cultural Heritage Folk Integration and Rejuvenation, Baoshan Mid-Autumn Festival Garden Tour Unlocks "New Gameplay" of Traditional Culture

In recent years, the Baoshan District Bureau of Culture and Tourism has empowered Baoshan's "Northern Transformation" with culture, focusing on traditional Chinese festivals, excavating local culture, and strengthening the in-depth integration of culture and tourism. Through a series of parent-child aesthetic education classes, intangible cultural heritage aesthetic education experience and other activities, the seeds of intangible cultural heritage are sown, and the cultural space of the scenic spot is built into an important carrier rich in cultural heritage, displaying and promoting the excellent traditional Chinese culture, integrating folk art and intangible cultural heritage protection into the public's better life, and exploring the diversified and innovative path of culture to empower urban development with "culture +". (ENDS)

Editor: Xie Mengyuan

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