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Seconds no! Sold out!

On the evening of September 13

Apple's first AI phone

iPhone 16系列开抢

Seconds no! Sold out!

At 8 p.m., pre-orders for Apple's iPhone 16 series opened and will go on sale on September 20. The reporter noticed that at the beginning of the pre-sale, tens of thousands of netizens flocked to the official AppleStore channel, and both the App and the web page were stuck on the welcome page again.

"Apple's official website collapsed"

immediately rushed to the hot search on Weibo

Seconds no! Sold out!

iPhone 16 Pro Max

The pre-sale was not in seconds, and the first batch was sold out!

In the official flagship store of Apple Store and Tmall, the official direct sales channel, the series sales are normal, and the first batch of goods is still available after the pre-order starts for a period of time.

Seconds no! Sold out!

However, it is a different story, on Tmall and JD.com e-commerce platforms, the first batch was sold out immediately after the pre-order began. Many netizens posted screenshots, and in less than 1 minute, the snap button turned gray, and it was very popular!

Seconds no! Sold out!
Seconds no! Sold out!

"Desert Gold" is the most sought-after

The 16 Pro series is scheduled until October

Before pre-ordering, the iPhone 16 series

It has attracted a lot of attention

The total number of reservations for the new machine on Tmall exceeded one million

Among them is desert golden

iPhone 16 Pro Max

has the largest number of appointments

On the pre-sale page of Apple's official website, the iPhone 16 ProMax desert color version is no longer available. As of press time, according to Apple's official website, the iPhone 16 Pro series models are scheduled to be shipped after October.

Guoyuan Securities believes that the pre-order situation of the iPhone 16 series may affect the production plan in the fourth quarter of 2024 and the first half of 2025, so it is the focus of the next market tracking. Compared with the iPhone 15 series, the iPhone 16 series sales are more optimistic.

In the early morning of September 10th, Apple officially released the iPhone 16 series, with iPhone 16 and iPhone 16 Plus starting at 5999 yuan and 6999 yuan respectively. iPhone 16 and iPhone 16 Plus are available in five colours: black, white, pink, dark cyan and ultramarine. The camera arrangement has changed from a diagonal distribution to a vertical arrangement.

The iPhone 16 Pro 128GB starts at 7999 yuan, and the iPhone 16 Pro Max 256GB starts at 9999 yuan. The iPhone 16 Pro series is available in a total of four colors, including white titanium, black titanium, primary titanium, and the latest "desert titanium".

Netizens hotly discussed:

One by one, they said they wouldn't buy it,

As a result, one buys one without squeaking

: One by one, they said they wouldn't buy it, but it turned out to be much harder to buy than last year

: Hunger Marketing

: Don't worry, 1800 discounts in two months, what's not good.

: The grabbing is the first launch, and the Apple Store will always have it, but it will be shipped late

:promax确实一下就没货了

: Yes! Go in at 21:47 this time, ship in 47 days, all of them

Seconds no! Sold out!

Manuscript source | News Workshop, China Securities Journal, Upstream News, Elephant News, Netizen Comments, etc

Align with the editors | Chen Qu