Put on the motorcycle suit, wear a helmet, Huang Han is fully armed to go out and step on the motorcycle, hang the gear, loosen the clutch, give oil... Riding in style, the two iconic "flower plumes" on the helmet swayed wildly in the wind.
"Zhang Yang!" "Bo eyeballs!" "Sensationalism!" Some passers-by look at each other sideways, but someone next to them immediately retorted: "People don't hinder others, they ride on the road in a disciplined manner, there is nothing wrong with it, and there is nothing wrong with young people being flamboyant, which is much more pleasing to the eye than those battery cars that run red lights and retrograde."
As perhaps the most famous motorcycle short video blogger in Beijing, Huang Han doesn't mind these discussions at all. "Hua Ling helmet" is his most "flamboyant" and most "distinctive" symbol, no matter where he goes, there are people who want to take photos with him, and even many riders, just learn to drive, imitate him, and also stick two flower plumes on the helmet.
Motorcycles in China are still easily misunderstood to this day: the natural blockade formed by cool equipment and cold machinery makes the circle mysterious and difficult to contact, and some riders are keen on the "bombing street" publicity, which is not only often illegal and discipline-breaking, but also easy to provoke the disgust of passers-by. Although more and more young people like motorcycles at present, many people still stay away from this kind of vehicle with cultural symbols, not only "far" motorcycles, but also "far" motorcycle riders.
But as almost the most famous "knight" in Beijing, "zhangyang" and "obedient", but can be its own body in Huang Han.
He was more than Chinese New Year's Eve years old today, with a slender and muscular body, a cold face and slightly blackened skin, and he always had a sharp momentum when he spoke. He was once an air force soldier, during the 2013 Ya'an earthquake, he organized a convoy of dozens of people, rode 2700 kilometers to Chengdu to donate blood to the compatriots in the disaster area, the people in the disaster area made them a big flag of thanks, he planted it on the motorcycle, all the way back to Beijing in a high profile, but the low-key blood donation action has continued to this day.
Before becoming a professional short video blogger, he was also a waterway pipe worker at the Beijing Water Supply Group, familiar with almost every water supply and drainage line in Beijing, and he was involved in the frontline during the several well-known rainstorm disasters in Beijing. He also worked as a professional racing driver and drove a hotel until the pandemic began in 2020, when he began to become a professional short video creator.
Today, he is the founder of the Beijing Motorcycle Club and the creator of motorcycle short videos. He has more than a million fans in Kuaishou, because he has two flower plumes inserted in the helmet, and many fans regard him as the "Qi Tian Dasheng" of the Heavenly Palace, but compared with his high-profile and flamboyant style, his Kuaishou ID is just a simple word "Han".
Once a veteran, later a civil servant, racing driver, hotel owner, Huang Han's life is more exciting than many people. And now, because of motorcycles and short videos, he has become a "celebrity" again. Not long ago, he dragged his motorcycle to Chongqing to participate in the motorcycle expo, and almost everyone inside and outside the venue knew him, even the traffic police came to take photos with him.
But Huang Han seems to be an outlier, on the one hand, he has a flamboyant personality, on the other hand, he advocates compliance with discipline and law. His fans are not all motorcycle enthusiasts, and some middle-aged fans have come to his contact information just to tell him that although he does not ride a bicycle, he likes the short videos he shoots.
Huang Han's short videos are almost all motorcycles, is it the charm of people, or the charm of short videos, so that he successfully crossed the border and broke through the original closed circle of motorcycles? He himself seemed to be unclear. But the only thing that is clear is that he has made so many works, and he has studied the fans' preferences in order to make the video fire, but in addition to these, he seems to want to prove something.
<h1 class="pgc-h-arrow-right" data-track="3" > uses the form of content creation to make hobbies into careers</h1>
What do people talk about when they talk about "locomotive culture"?
"Handsome!" Huang Han said without thinking.
This is perhaps the most rustic reason why people fall in love with locomotives, which, speed, heavy metals, and the thrill of adrenaline rushing are things that ordinary entertainment projects can't give. In Huang Han's eyes, the motorcycle represents the cool trend, strength and freedom ideal, and is a "large toy standard for cool men". Even if he only had 500,000 on hand, he would have bought a motorcycle instead of a car.
Huang Han's love of speed has not disappeared. The once part-time job of racing has always remained in his mind, and the arrogance of his personality, the eternal pursuit of speed and the concessions that need to alleviate his parents' concerns, the motorcycle has gradually entered Huang Han's vision and is deeply fascinated by it. From a 2500-piece car ride to a BMW K1600GTL of 400,000, it is more possible to touch and see more, and it will unconsciously show a good locomotive taste between the hands and feet. Someone secretly took a picture of the cool motorcycle with his mobile phone, someone directly came to communicate with him, and even the walking uncle in his 60s couldn't help but touch it and asked him, "You have a lot of money for this car, right?" ”
When the time went back to 2019, Huang Han was still running a fast hotel in Beijing, when the hotel business was still quite good, but the ambitious Huang Han always wanted to increase the passenger flow a little, so he decided to open a short video account to attract more passengers for the hotel. However, after thinking about it, the last release is still my favorite motorcycle daily. Although at the beginning, it will only be a simple face shooting, articulation, transition and other skills, but the pyrotechnics in the video, the love for the motorcycle overflowing the screen, and Huang Han's own sense of publicity charm, still attracted a lot of attention and praise.
In his comment area, motorcycle friends living all over the country were connected, greeting each other, talking about their cars and professional motorcycles; but more problems came from those "passers-by" who could not ride at all before and did not know much about motorcycles, and the comment content gradually transitioned from "Han Ge you ride this car today, what brand is it" to "Han Ge I also want to buy a car, recommend me a car."
As the number of fans continues to rise, a motorcycle circle centered on Huang Han is gradually forming. In 2020, as the hotel industry was hit hard by the roaring new crown epidemic, Huang Han could not maintain the turnover of funds to continue to operate the hotel, and was even repeatedly asked by the landlord to ask for rent, and locked the door of the hotel when he could not pay the rent. Fortunately, his short video account has attracted a lot of people's attention, and can continue to receive some commercial performances and offline activities related to motorcycles, so Huang Han began to devote himself to the motorcycle business he loved.
Later, he opened a motorcycle club in Shunyi, named "Mo Time", while carefully taking care of it, he continued to shoot short videos, and invested all his energy to do the content of the account, write video scripts, learn editing skills, and grow into a professional motorcycle content creator.
Turning a hobby into a career is not an easy task. Huang Han uses "boiling people" to describe each video creation experience: a seemingly simple small section, which needs to be cut from one or two o'clock in the afternoon to four or five o'clock, sometimes it takes 4 or 5 hours to find BGM, and the office has a floor-to-ceiling glass window full of inspiration for his short video shooting skills, content creation ideas and frameworks. However, after paying a huge amount of video release, you may not be able to get good data, "very difficult, too difficult". But Huang Han is tireless, compared to the hardships and trivialities of shooting and production, he is more concerned about what the video content he produces can bring to the motorcycle industry, "even if it is a slight change."
<h1 class="pgc-h-arrow-right" data-track="5" > "Motorcycles are indeed ostentatious, but it is not a ghost either."</h1>
For a long time, most of the content about cars and motorcycles on the Internet has been hardcore car review series, and the content mixed with professional terms and data seems to be cold and boring, thus blocking the love of a wider range of users. Most of the public's concept of motorcycles and riders comes from the endless negative social news, such as: "Ghost Fire Teenager" riding a motorcycle late at night to kill people, high school students riding a motorcycle to kill people after sending a Microblog: One life to one life laughing at the dead... And the standard features of the film's villains: leather jackets, tattoos, black helmets, tattered jeans, and the "beast" that is ready to attack, all of which give people the negative impression that the motorcycle culture is "bad", "hooligans", "outlaws" and so on.
"This is a one-sided understanding," Huang said, "we have loaded too many symbols and rules and regulations on the culture itself, which in turn has bound ourselves." He tried to develop his short video content in the direction of light plot, most of which came from his own life observations.
For example, Huang Han once drove to work in the morning of a huge jam, because he was in a hurry and did not pay attention to the rearview mirror, when he turned right, he hit hard, don't fall on the motorcycle behind him, fortunately, the speed was not fast, and the rider was not injured. The other party was very angry, stood up and scolded him: "The reputation of our motorcycle riders is so damaged, obviously normal riding, it is you who drive without looking at the rearview mirror or hitting the turn signals, and the Internet is all scolding us for riding motorcycles and not abiding by the rules."
This incident deeply inspired Huang Han: "In the news reports brushed on the Internet, once an accident occurs between the motorcycle and the car, the comment area is accusing the motorcycle, thinking that it must be the motorcycle speeding, not abiding by the rules, indignantly letting the state ban motorcycles on the street, but who said that the accident must be the responsibility of the motorcycle rider? ”
He specially designed a plot for this purpose: the motorcycle runs normally, obeys the traffic rules, but the car does not turn on the lights to change lanes, which eventually leads to a car accident, hoping to justify the name of the motorcycle rider through such a conflicting video.
This kind of content that is different from the mainstream, emphasizes safe driving, and justifies the name of the motorcycle group, unexpectedly resonates with many people. In addition to designing the plot, when Huang Han communicates with fans, he also has his unique personal charm - straightforward, grounded, open personality but emphasizes the rules, so that his fan base crosses the boundaries of gender and age, kuaishou old iron call him "Han Brother", he parked in the community basement of the car is often hung by fans full of gifts, and even the 40-year-old sister with her husband and children to send him things, telling him "I simply like the video you took, like you this person, I think you are more real."
These huge fan groups, which range from 50 and 60-year-old big brothers and sisters to teenagers who have just reached adulthood, are now gradually moving from online to offline and gathering in the "Mo Time" motorcycle club run by Huang Han. In addition to the necessary expenses when organizing each cycling activity, Huang Han does not charge membership fees to members, "everyone plays together because of love, and there is no need for too many rules and regulations." For his part, he loves the striking sense of assertiveness when riding with his bikers, and he enjoys riding with a group of riders who have carved their motorcycles into their DNA.
When Moshi first opened, Huang Han's heart always had doubts about developing the hobby of motorcycles into his profession, but when more and more recognition of him, he found that hobbies can also become a job. From this, it can be glimpsed that a person always needs positive encouragement to do things.
"When you find that you can move some people and change some people through short videos, this sense of accomplishment far exceeds how much money you make in a month and how many fans you have gained in a month." Huang Han said, "When a stranger you meet online, from not liking motorcycles at the beginning, to owning your first motorcycle, to becoming your real friend because you love motorcycles, you will feel that everything you do is really cool."
The story of the "stranger" in Huang Han's mouth comes from a special meeting in September this year.
In September this year, the 2021 China International Motorcycle Expo was held in Chongqing, as a well-known motorcycle cultural content creator in the circle, Huang Han was naturally invited to participate, and also met a Kuaishou Laotie who had exchanged many times online. This Kuaishou Lao Tie is a traffic policeman from the Chongqing Net Red Traffic Police Patrol Team "Chongqing Police Rider".
At the scene, he recognized Huang Han riding a motorcycle at a glance, and excitedly went forward to take a group photo, in their conversation, the traffic police said that they liked the motorcycle culture through his video, so they tried to join the team of The Chongqing Police Rider.
"I was surprised and delighted by this recognition." Huang Han said that in the traditional impression, motorcycle riders on the road always seem to be considered some kind of "risk factor", and the relationship between the traffic police is like a mouse and a cat, "but through this in-depth understanding of the traffic police at the Motorcycle Expo, in fact, as long as the rules are followed, the cat can also like the mouse, and the mouse can also be friends with the cat."
In the hearts of the vast number of motorcycle riders represented by Huang Han, it is not the same as being friends with the traffic police, gaining traffic police fans and others. The traffic police represent the law enforcement department of management, and making friends with them is equivalent to gaining the recognition of the regulatory authorities, such valuable recognition, so that Huang Han firmly believes in "abiding by the rules", because he found that the traffic police who originally managed them are also people who love to ride motorcycles, and they are also people who hope to be able to justify motorcycles.
<h1 class="pgc-h-arrow-right" data-track="7" > "I want to push a big thing through hard work"</h1>
"Abide by the rules" is a mantra that Huang Han often hangs on his lips, which is inseparable from his military career in the army. As a retired Air Force soldier, the observance of rules and discipline in his bones can never be erased. From the very beginning of a single fight, to now have their own team, each ride is dozens of people, two or three hundred kilometers away, he is always like an army instructor, tirelessly repeat the "chivalry" to everyone: line up, do not cause trouble, do not make trouble, ride steadily, do not violate traffic rules. This militarized and standardized way of riding has been recognized by many people, and has further stimulated the love of riders for motorcycles.
"I want to push a big thing through hard work," Mr. Huang said. Motorcycles in China do have a long way to go, motorcycle culture should also be cultivated and guided from a broader level, he hopes that with the joint efforts of all people, educate a new generation of law-abiding knights, make products with higher technical content and safety performance, let the public slowly change from misunderstanding to love for motorcycles, and make the riding environment better and better.
Huang Han designed a unique "purple and gold crown" shape for his helmet - there are two handsome flower plumes, and each time he goes out on the street, he is highly recognizable. He likes this flamboyant design, and when riding a bicycle, it will attract many people to stop for this new and handsome helmet. The earliest origin of this design comes from Huang Han's favorite Lü Bu when playing the glory of the king, two long flower plumes lingering in Huang Han's mind, and as a Chinese style enthusiast, Huang Han also hopes to be able to integrate Chinese style elements in the process of riding, so this flamboyant and very Chinese style purple and gold crown helmet was conceived. Although many fans say that they look like Sun Wukong, Huang Han does not care: "Whether it is Lü Bu or Sun Wukong, the core image is Xiao Yong, good at war, not afraid of things, and belongs to the positive tough guy."
In Huang Han's eyes, this flamboyant helmet always reminds him of a sense of "responsibility", "Wearing a helmet during the ride, what I present must be positive energy, so that everyone knows that this is the knight of the capital who wears the flower plume."
<h1 class="pgc-h-arrow-right" data-track="9" > Postscript:</h1>
In 2020, Huang Han was invited to appear on CCTV's "Open the Door", and the mainstream media's recognition of motorcycle culture made him more confident: "I am willing to use motorcycles as a tool for video display, so that everyone realizes that motorcycle riders are not all dangerous, and we will do a lot of things that are beneficial to society."
Like Huang Han, also through short video creation to show their personality is kitten, a coordinate Shijiazhuang, petite appearance and inner hardcore female motorcycle rider, because in The fast hand to share their own riding video, gained 560,000 fans and a bunch of like-minded riders. Fans accompanied her from Ducati to KTM, jokingly saying in the comments that the small one had to ride a big car, "others can step on the ground with both feet, you have to be on the tip of your foot to get to the ground", but after she successfully drove the wild "big wild donkey", "clicked and liked".
Huang Han's experience with kittens is not alone. On short video platforms such as Kuaishou, tens of thousands of motorcycle creators are active, and with the help of the form of "short video + live broadcast", the microculture circle of motorcycles, which was a niche subculture in the past, is constantly integrating with mainstream culture and expanding rapidly.
If the car is a symbol of wealth and status, then the motorcycle can better reflect the mechanical charm and dynamics. As the popularity of motorcycle consumption continues to heat up, and the popularity of motorcycle culture among the younger generation, perhaps one day, more people will ride on motorcycles and shout "brothers", and more children will ride motorcycles to chase their youth and dreams.
It's not far away.