Heck, Toutiao fans, today I'm going to have to talk to you about what our athletes are doing on social media! Do you know, just yesterday, I swiped a popular video, and the number of views directly exceeded 10 million! Guess who? That's right, it's our "laughing fruit" Quan Hongchan! This girl is really good at playing, and she posted several photos of Olympic athletes in one go, but the comment area went straight to the fry!
Speaking of which, have you noticed that today's athletes are not only great on the field, but also top talents on social media? If you want me to say, this is a revolution in the world of sports!
From on-field heroes to lifestyle savvy, athletes' social media journeys
Remember the past? When we look at the athletes, they either sweat like rain on the field, or answer questions seriously in the interview. But now? Turn on your phone and swipe it casually, and you can see their daily life. Eat, drink, workouts, and even funny videos!
Take Quan Hongchan as an example, this girl is a "diving fairy" on the jumping platform, and she has become a "funny person" on social platforms. Look at the group photo she posted this time, the "Sleeping Beauty" photo of Fan Zhendong and Wang Chuqin is simply laughing to death! Netizens said: "This is directly close to the face!" Some people also joked: ""We have been sleeping in Hong Kong and Macao", it turns out that what Xiaopang said never get up is true! "
I have to say that this contrast is really too popular! The data shows that the number of Quan Hongchan's fans directly increased by 500,000 after the release of this video! What kind of video is this, it's just harvesting fans, okay?
The creative content of the athletes is full of tricks
Don't think that only Quan Hongchan can play, and other athletes are not to be outdone. Have you seen Su Bingtian's "100-meter sprint VS daily life" comparison video? That's called a terrier! There is also Sun Yingsha's table tennis challenge video, which simply plays table tennis with new tricks.
These creative contents not only keep fans hooked, but also bring athletes closer to their fans. Some netizens commented: "I used to think that they were unreachable idols, but now I feel as kind as the big brother and sister next door." "
Social media, a second arena for athletes?
Speaking of which, I have to mention the impact of social media on athletes' careers.
First, personal branding. Athletes who used to be shaped by results and media coverage are now able to show their character and life directly through social media. No, isn't this how Quan Hongchan's "funny responsible" character design came about!
Second, business value increases. When there are more fans, advertisers will naturally come to the door. According to industry insiders, the social media advertising offers of some top athletes are already comparable to those of A-list stars. This wave of operations has to be said to be a real show!
Finally, the fan base expanded. Through social media, the athletes not only attracted sports fans, but also attracted a large number of passers-by. This can go a long way in promoting sports and increasing the participation of the whole population in sports.
Challenges and opportunities coexist, and the road to social media for athletes is not an easy one
Of course, social media isn't all good for athletes. Maintaining a positive image, dealing with negative comments, balancing training and social media activity are all challenges.
One expert pointed out: "Athletes' words and deeds on social media may cause public opinion, and they need to be more cautious." "It's true that we've seen some examples of athletes getting caught up in the maelstrom of public opinion because of inappropriate remarks.
But then again, isn't that just another manifestation of sportsmanship? Isn't it the daily life of an athlete to face challenges and rise to the occasion?
The future is here, the way for athletes to live in symbiosis with social media
Going forward, athletes' relationship with social media is only going to get stronger. An industry insider predicts: "In addition to professional skills, the top athletes of the future must also be social media experts." "
In this regard, many netizens agreed: "The performance of the athletes on social media allows us to see more of their human side, and this closeness will make us support them even more." "
As a sports fan, I think this trend is pretty good. It not only allows us to see the multi-faceted nature of athletes, but also makes sports culture more deeply rooted in the hearts of the people. Of course, I also hope that athletes will not forget their jobs while playing social media. After all, the wonderful performance on the field is what attracts us the most.
Dear friends of Toutiao, what do you think of the athletes' performance on social media? Feel free to let me know what you think in the comments section! See you next time!
[End of article]