Since the beginning of this year, the Yinhai Sub-branch of Changzi Rural Commercial Bank has strictly implemented the decisions and arrangements of the Party Committee of the head office, focused on the goals and tasks, took the initiative to strengthen marketing, fully mobilized the enthusiasm of employees, and solidly promoted the steady growth of deposit and loan targets by strengthening the three measures. Up to now, 141.18% of the target task has been completed in deposits and 102.52% of the target task has been completed in loans.
Strengthen hall marketing
Hall marketing is a key part of marketing, in order to strengthen hall marketing, the outlet makes full use of holiday marketing activities to carry out marketing, this year has carried out Laba to send warmth, Spring Festival to send blessings, Lantern Festival to send glutinous rice balls, Dragon Boat Festival to send zongzi and other theme activities, plus points to exchange gifts, through the construction of marketing scenes, constantly enrich the marketing content, to attract customers to come to the outlets. At the same time, in order to effectively guard the "main position" of hall services, the outlet adopts a rotational duty system, makes full use of promotional color pages, activity displays, banners, etc. to promote financial knowledge and financial products, and carries out hall marketing activities in an all-round and multi-angle manner, so as to achieve stable stock and incremental marketing results with high-quality hall services.
Strengthen outreach marketing
In order to strengthen the outreach marketing, the outlet takes the merchants in the business district under its jurisdiction as the entry point, lists customers, and conducts grid outreach return visits. Every week, the outlet organizes employees to visit the street merchants, snack streets, farmers' markets, supermarkets, etc., to understand the problems of merchants in the process of using the "Jinxiang e-payment" products, recommend popular deposit and loan products, issue business cards to the customer manager, add customer WeChat, and enhance customer stickiness through multiple return visits, so that customers can contact the customer manager in the first time when they have financial needs. For example, before the Spring Festival, loans were issued to merchants dealing in tobacco and alcohol to solve their capital turnover problems; During the spring ploughing and preparation period, loans are issued to customers operating agricultural material stores within the jurisdiction to solve the problem of insufficient working capital of agricultural material stores; Carry out on-site services in supermarkets to promote credit cards and deposit products, and realize the accurate reach of outreach services.
Strengthen linkage marketing
In marketing, the outlet insists on grasping individual customers, but also grasping corporate customers, so as to grasp both hands, both hands are hard. Since the beginning of this year, the outlet has paid close attention to the government's special funds, unit year-end subsidies, relocation housing subsidies, enterprise return funds, villagers' land subsidies, etc., comprehensively sorted out the "list" of corporate customers, divided responsibilities according to employee positions, organized employees to pay return visits, and dedicated personnel to provide follow-up services; Establish contact persons, actively communicate with schools, institutions and institutions within the jurisdiction, carry out activities such as bringing financial knowledge into campuses and institutions, and carry out popular product promotion meetings, so that customers in need can be satisfied in a timely manner. Through the marketing of corporate customers, the marketing effect of "1+N" batch customer acquisition, batch marketing and batch handling has been achieved, and the linkage effect between financial products, employees and customers has been realized. Jia Liyan
Editor: Xuan Xuan
Review: Liu Li