On September 11, Zhu Du, deputy general manager of Sichuan Terickon Communication Technology Co., Ltd., came to the company's conference room early in the morning to check the time while sorting out the information. On the day, he had a very important reception.
At half past nine, the visitors arrived as promised. What he didn't expect was that not only the staff of the Jinjiang District Economic and Information Technology Bureau, but also the two industry "bigwigs" of the Fifth Telecom Institute and China Mobile, as well as the experts of the National Key Laboratory of Intelligent Collaborative Computing Technology of the University of Electronic Science and Technology, the "upstream and downstream" of the industrial chain came, forming the "strongest team".
All this made him feel a little "incredible". I didn't expect that a few days ago, in Jinjiang District, the talk in the activity of "entering 10,000 enterprises, solving problems, optimizing the environment, and promoting development" was so valued. And this feeling became more and more obvious in the exchange that day.
01
"Sales are cold, it's not good to sell"
Build a sales docking platform and arrange!
"Today, I invited your 'upstream and downstream', if there is any problem, let's find a way to solve it together!" In the exchange activity, Zhong Shujian, Secretary of the Party Leadership Group and Director of the Jinjiang District Economic and Information Technology Bureau, made a simple opening speech and entered the main topic.
Sichuan Teretron Communication Technology Co., Ltd. is a high-tech enterprise mainly producing optical modules. In the company's optical module production workshop, the reporter saw the birth process of the optical module - the workers concentrated on operating the tools in their hands, and after pairing, welding, assembly, testing, packaging and other processes, an optical module shaped like a USB flash drive was produced.
"Now our company has two optical module production lines, with a monthly output of more than 300,000 optical modules," Zhu Du said, the company has established long-term partnerships with domestic mainstream equipment manufacturers such as Ruijie Network, Maipu Communication, DP Technology, Hikvision Huakun Zhenyu, and Shenzhou Kuntai.
Suddenly, he changed his mind. "Unfortunately, this year's sales situation is not optimistic." He said that according to the current orders, the annual output value is expected to decline by about 20% year-on-year. He believes that the main reason for the decline is the intensification of market competition, and the price war between optical module manufacturers in the industry has brought a greater impact to the company.
"At present, the low-speed optical module market is still very large, and the products must be competitive, and enterprises need to continuously introduce new products to meet the market demand. For example, the product can focus more on products with a wide temperature range of -45 °C - 85 °C, "As a downstream enterprise in the optical module industry chain, China Mobile occupies an important position in the field of optical module applications, and Kou Kehao, deputy general manager of Sichuan Jinjiang Branch of China Mobile Communications Group, gave his suggestions. Duan Zhangjue, deputy general manager of the Fifth Research Institute of Telecommunications Science and Technology Co., Ltd., said that he would match and promote it in the company's upstream and downstream enterprises.
"Great, there is a leading recommendation in the industry, and the effect will definitely be twice the result with half the effort." The sales docking platform was successfully built, and Zhu Du suddenly smiled.
02
"Lack of talent, technology bottleneck"
Build a technology docking platform and go!
Seeing that the sales channel had found a new way, Zhu Du said again: "We also need to upgrade the track and develop in dislocation." He said that the company has now achieved the mass production of a full range of products at 155M~100G rate, in order to improve competitiveness, the company urgently needs to break through the technical bottleneck, increase the research and development of optical modules, especially the research and development of high-speed optical modules of 400G and above.
What are the considerations for advancing from low speed to high speed? "As the core component of the optical fiber communication system, the small size of the optical module contains great energy," Zhu Du explained in the face of the reporter's doubts, one end of it is connected to the electrical signal of the electronic equipment, and the other end is closely connected to the optical fiber to achieve the perfect conversion of photoelectric and electro-optical. Inside the optical module, complex circuitry works in tandem with precision optics to convert weak electrical signals into powerful light pulses that propagate at high speed in optical fibers without loss or interference until they reach the other end, where they are converted again into electrical signals from data centers to telecommunications networks. "It can be said that from the cloud to the terminal, optical modules are everywhere."
In the information age, with the geometric growth of data volume, cloud computing, data centers and other scenarios will have higher and higher requirements for optical module technology, and high speed is the inevitable trend of the future development of optical modules. "To upgrade high-speed optical modules, talents and technology are indispensable." Zhu Du said that the company's high-level talents are scarce, resulting in bottlenecks in circuit control, optical path design and other technologies when upgrading products.
"The School of Optoelectronic Science and Engineering, University of Electronic Science and Technology of China, has this kind of talent, and we can introduce you to you." As soon as Hong Bo, director of the marketing department of the data product line of the State Key Laboratory of Intelligent Collaborative Computing Technology of the University of Electronic Science and Technology, opened his mouth, Zhu Du pricked up his ears. After asking for some details, the two sides added contact information, and agreed to bring the company's technical talents and the college for special technical docking another day, which is bound to break through the technical difficulties as soon as possible and make the product continue to iterate and upgrade.
A docking exchange meeting, set up two platforms, so Zhu Du is very excited, "this makes our company full of confidence and energy, but also has a greater motivation to do research and development, open up the market," he told reporters, at present, the company will also vigorously explore overseas markets, cooperate with well-known foreign communication equipment manufacturers and distributors, build a foreign market sales network system, has successfully entered the Korea, Australia market, the future will also be with India, North American customers for business.
Jin Jiang Times Commentary
"Expanding the market" and "strengthening the bones" are two-pronged
□ Liu Jinchen
When enterprises encounter bottlenecks and difficulties, it is very necessary to help and help them, but how to help them at the point and in the right position is the key. When the sales situation is not optimistic, helping to build a platform and expand the market can certainly solve the urgent need for a while, but in the long run, it is the best way to continuously improve the core competitiveness of the enterprise.
Jinjiang District visited the "upstream and downstream" of the industrial chain, not only suggesting "more efforts on products with a wide temperature of -45 °C to 85 °C", but also connecting enterprises with high-tech talents. One provides information for enterprises and one provides technology for enterprises, and accurate market information and leading product technology are precisely the key to enterprises to stand out in the market competition, and they are also indispensable elements for the development and growth of enterprises.
To carry out the work of "entering 10,000 enterprises, solving problems, optimizing the environment, and promoting development", we must not only base ourselves on the present, but also strive to solve the problems in front of the enterprise; It is also necessary to take a long-term view and help enterprises enhance their core competitiveness, not only to help expand the market, but also to help strengthen their muscles and bones, and to continuously stimulate the endogenous power and innovation vitality of market players.
Source: Chengdu Daily Jinguan