Ballantine's is a world-renowned Scotch whisky brand, founded by George Ballantine in 1827, now affiliated with Pernod Ricard, and is currently the world's second largest selling Scotch whisky brand, with global sales of 8.2 million cases (9 liters per case) in 2023, and has been the runner-up in the global Scotch whisky sales list for many consecutive years. Ballantine's ranked 34th in the 2023 Global Spirits Brand Sales Ranking released by The Spirits Business, a well-known alcohol and beverage media in 2024, among the top 50 best-selling spirits brands in the world.
In 2023, Ballantine's has launched a new whisky line, True Music Icon, and debuted two spirits. The official introduction says: This is a new limited edition whisky collection that pays tribute to true music icons and timeless artists and bands, see AC/DC+ Queens for details! Ballantine's launches a true music icon whisky collection! 》。
In 2024, Ballantine's will launch two more wines under this collection, paying homage to Elton · John and John ·Lennon. Both wines are Ballantine's Alcohol, with an alcohol content of 40% ABV and a capacity of 700ml (and another 1-liter bottle), although they are released in limited quantities, but the official number of bottles has not been given.
Paying homage to Elton · John's wine, the packaging design is inspired by his famous live performance at Dodger Stadium in 1975. The holographic "E" logo on the label is a reference to the illustration on the cover of his Diamonds Greatest Hits album. Paying homage to John · Lennon's wines, the packaging design incorporates his official logo, famous self-painted sketches and iconographic elements, reflecting his multifaceted artistic heritage.
Starting from 23 September 2024, this set will be available at select retailers around the world. Although the official suggested retail price has not yet been announced, it is expected to be basically the same as last year's first wine in the series, which is 24.95 pounds, or about 232 yuan at the current exchange rate. We will continue to pay attention to relevant trends, and if there is more information in the future, we will bring it to you in a timely manner, and you will not miss it by following this account.
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