Actor Hu Ge sued a number of companies for infringement!
▲ Source: @胡歌 Weibo
On September 6, according to Tianyancha, recently, the Shanghai Pudong New Area People's Court announced the service of a summons to Hefei Fangang Film and Television Media Co., Ltd., involving Hu Ge's lawsuit against Shanghai Gubert Automobile Technology Co., Ltd. and Lockyou (Shanghai) New Material Technology Co., Ltd. over the dispute over portrait rights and name rights.
According to the Shanghai Higher People's Court, one of the defendant companies added Hefei Fangang Film and Television Media Company as a third party in the case. After 30 days from the date of the announcement, it will be deemed to have been served, and the trial is scheduled to be held in the court on October 14.
The infringing Hu Ge merchant publicly apologized
has been forcibly held 200,000
On September 5, Tianyancha App showed that recently, the court published a statement from Guangzhou Lianxiang Huayu Personal Care Products Co., Ltd., Shanghai Feixiu Trading Co., Ltd. and Guangzhou Bonnie Fine Chemical Co., Ltd. to apologize to Hu Ge, and the enforcement court was the People's Court of Huadu District, Guangzhou City.
All materials are removed from the shelves and destroyed
According to the statement, without Hu Ge's authorization, the three companies infringed on the outer packaging, promotional pictures and packaging bags of Hu Ge for the purpose of promoting and selling products from January 2022 to August 2024. The above-mentioned companies sincerely apologize for the infringement and have removed and destroyed all infringing products and materials containing Hu Ge's portrait and name. It is worth mentioning that in August this year, the above three companies have been forced to pay 200,000 yuan for this case.
Nowadays, "celebrity endorsement" and "celebrity recommendation" are one of the magic weapons for merchants to increase sales, however, unauthorized "touching" celebrities, using their portraits to "rub heat" and "attract traffic" will constitute infringement.
Source: Jimu News
Original title: Hu Ge sues! All of them are removed from the shelves and destroyed