On September 2, Pien Tze Huang Cosmetics held the 2024 National Retailer Conference of "National Cosmetics Whitening and Yaomei Oriental" in Zhangzhou, Fujian.
More than 700 people from all over the country, including distributors, franchisees, industry special guests, and media, gathered together to witness the grand opening of the 10th Bairun Beauty Festival of Pien Tze Huang Cosmetics. At the event site, new products such as "Yujian Zhangzhou Pearl Cream Gift Box", "Queen's Pien Tze Huang Pearl Paste Gift Box" and "Bairun Beauty God Day Gift Box" were also unveiled, showing the glory of national makeup.
The conference was held in Zhangzhou, where the headquarters of Pien Tze Huang cosmetics is located, from the place where beauty started to write a new chapter, which not only marks the milestone of the 10th anniversary of the Bairun Beauty God Festival, but also a powerful engine that detonates the terminal growth of Pien Tze Huang cosmetics.
01
Build a national cosmetics whitening ecosystem and run a new speed for the brand
In recent years, under the background of the rise of domestic products and the self-confidence of national brands, Pien Tze Huang cosmetics has accelerated the pace of development. A number of its classic products are popular in the market. According to the brand, Pien Tze Huang's cosmetics revenue increased by more than 41% year-on-year in the first half of this year.
Xu Shibin, deputy secretary of the Party Committee of Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd., said that in the era of the explosion of national brands, Pien Tze Huang Pharmaceutical will continue to provide a solid guarantee for the development of Pien Tze Huang cosmetics from the three levels of brand support, scientific research support and industrial support, and create a more innovative and dynamic Oriental new national makeup.
● Xu Shibin, Deputy Secretary of the Party Committee of Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd
Over the past decade, China's beauty industry has seen unprecedented boom, with domestic brands rising at an unprecedented rate. As an important part of Pien Tze Huang's big health industry, with the strong support of the parent company, Pien Tze Huang cosmetics inherits the profound culture of traditional Chinese medicine, focuses on the development strategy of "Oriental New National Cosmetics", and always takes the consolidation of the core of scientific and technological innovation as the guide, releases the wisdom of oriental Chinese skin beauty, and helps the company develop with high quality and stability.
At present, in the beauty consumer market, "whitening" needs to be further increased. According to Feigua data, in 2023, the online sales and sales volume of online whitening products will increase by 209.3% and 193.5% year-on-year, respectively. This is an excellent opportunity for Pien Tze Huang cosmetics, which has been deeply cultivated in the whitening track for many years.
"Pien Tze Huang Cosmetics will continue to take whitening as the core and build a national cosmetics value development ecosystem." Huang Bingnan, chairman of Fujian Pien Tze Huang Cosmetics Co., Ltd., said that he will focus on the four major development ecosystems of cultural empowerment ecosystem, brand development ecosystem, marketing growth ecosystem and scientific research leading ecosystem, and create a closed-loop of national cosmetics brand products, effectiveness and sales, so that Pien Tze Huang cosmetics will be in the life cycle of long-term growth.
● Huang Bingnan, chairman of Fujian Pien Tze Huang Cosmetics Co., Ltd
On the national cosmetics whitening track, the realization of the glory of national cosmetics is inseparable from strategic marketing planning. Lin Guoqiang, deputy general manager of Fujian Pien Tze Huang Cosmetics Co., Ltd., said that driven by the strategic upgrading of national cosmetics, the performance of Pien Tze Huang cosmetics has reached new highs, and the total revenue in the first half of 2024 has increased by more than 41% year-on-year.
● Lin Guoqiang, deputy general manager of Fujian Pien Tze Huang Cosmetics Co., Ltd
The fast-growing Pien Tze Huang cosmetics, the hard power of products is certainly one thing, and it should also be seen that Pien Tze Huang cosmetics can seize the opportunity in the ever-changing industry market, and continue to promote new products on the product side, demonstrating the strong vitality and market potential.
Pien Tze Huang Cosmetics upgraded its whitening and anti-aging products with Chinese ingredients last year, such as Snow Skin Series, Xuanjiao Series, Pearl Series, and Ganoderma Lucidum Zhenzhi Series, which attracted a lot of attention in the industry. Pien Tze Huang Cosmetics said that in the future, it will promote the growth of brand value from the five levels of brand, product, channel, marketing and service, and continue to launch more dazzling products on the track of Chinese ingredients and healthy whitening, so that national cosmetics whitening will shine in the new consumption era and make the road of win-win cooperation wider and wider.
In 2024, the consumer environment will quietly change, and "change and unchanged" will become a topic in the new environment, and the retail industry and the beauty industry are standing at the crossroads of transformation.
● Luo Wenqin, CEO of Tianqin Brand Consulting
Luo Wenqin, CEO of Tianqin Brand Consulting, shared the dual-chain value marketing, which forms a strong evidence chain based on special evidence, ingredient focus, raw material innovation and scientific communication in the professional value chain. In terms of emotional chain building, emotional value is constructed from three levels: emotional link to purchase decision, brand memory to loyalty, and building warm differentiation.
"One million store owners is equal to the chain length of Pien Tze Huang's cosmetics value chain, and the value of the double chain is amplified through 500 seed users, 100 die-hard fans, and 10 super user links, and the value growth of millions of stores is promoted." Luo Wenqin said that Pien Tze Huang cosmetics builds emotional value with big IP creation and five-sense marketing, and will lead the growth of the brand value of "Oriental New National Cosmetics" in the future.
02
The scientific research of national cosmetics has made new efforts to create a moat for scientific research of Chinese ingredients
Swept by the wave of science and technology in China's cosmetics industry, the power of research and development has become increasingly prominent, becoming the first driving force to lead the industry.
Therefore, Pien Tze Huang Cosmetics has been committed to insisting on supporting the strength of Chinese cosmetics products with Chinese ingredients, not only to bring consumers an effective and safe skin care experience, but also to promote enterprises and brands to move forward bravely to a more cutting-edge and in-depth "scientific research area", explore the unknown and lead the future.
Pien Tze Huang Cosmetics debuted the Sanqi Chinese ingredient traceability blockbuster "Chinese Ingredients to the World", showing the market the strong R&D force behind it.
This well-made blockbuster tells the story of Pien Tze Huang Cosmetics' 44-year journey of finding new wisdom from the ancient heritage, and reveals the oriental wisdom of Chinese ingredients flowing through the skin, which not only reveals the rare value and excellent efficacy of Panax notoginseng Chinese ingredients, but also conveys Pien Tze Huang Cosmetics' firm attitude of devoting itself to inheriting and carrying forward the wisdom of Chinese skin care.
At present, with the improvement of scientific research and technology, Chinese herbal extracts have been widely used in skin care brands, and many Chinese brands regard "Chinese herbal formula" as the source of inspiration for product formulas. The continuous research of Pien Tze Huang cosmetics in this field will not only break the constraints of Western skin care raw materials, but also grasp the right to speak in the market again because of the advance layout.
Zhao Yue, deputy general manager of Pien Tze Huang (Shanghai) Biotechnology R&D Co., Ltd., introduced the scientific research essence of Pien Tze Huang Cosmetics 2024 Chinese Ingredient Health Whitening White Paper at the meeting, as well as the new research and development achievements of Chinese ingredients such as dendrobium, silk, narcissus, ginseng, and golden clematis.
● Zhao Yue, deputy general manager of Pien Tze Huang (Shanghai) Biotechnology R&D Co., Ltd
She emphasized that Chinese scientific research is one of the core competitiveness of Pien Tze Huang cosmetics brand, and she unswervingly deepens the efficacy exploration and scientific verification of landmark characteristic Chinese ingredients, and is committed to transforming research results into practical applications, and constantly broadening the boundaries of Chinese ingredient skin care.
The use of Chinese ingredients has become a business card of Pien Tze Huang cosmetics. The pearl essence is used in the queen Pien Tze Huang pearl paste series products, and the "small porcelain bottle pearl paste/cream" is achieved, and this classic product has long been famous overseas. Similarly, the brand's core Chinese ingredient, Panax notoginseng essence, is combined with more Chinese ingredients to be applied to skin care products, such as the skin nourishing and whitening snow skin series containing the "five Chinese herbal compound extracts", the dendrobium hydrating series with "Dendrobium extract", etc., and the star products such as the Queen's brand whitening and freckle removal cream and Xuanjiao Fucai series with oriental precious materials, which are deeply recognized and loved by consumers.
03
The 10th Bairun Beauty God Festival was launched, breaking the terminal
At the conference on the same day, the 10th Pien Tze Huang Cosmetics White Beauty God Festival was officially launched, with the theme of "Scientific White, White Beauty", to convey the idea of healthy whitening more Chinese, more scientific and effective oriental skin beauty.
Ten years of white and beautiful, rejuvenating the engine power. Lin Jinsheng, director of the product sales department of Fujian Pien Tze Huang Cosmetics Co., Ltd., shared the results of the Bairun Beauty God Festival activities from 2015 to 2023, and said that Pien Tze Huang Cosmetics' long-term shaping of the Bairun Beauty God Festival IP is a journey of brand value building, strengthening brand awareness and influence through long-term investment, and achieving leapfrog value growth.
● Lin Jinsheng, director of the product sales department of Fujian Pien Tze Huang Cosmetics Co., Ltd
In the 10th Bairun Beauty God Festival, Pien Tze Huang Cosmetics will take the Bairun Beauty Value Dual-Drive Plan as the core, and comprehensively detonate the new sales growth of the Bairun Beauty God Festival from the six forces of professional product power, super brand power, word-of-mouth marketing power, advertising communication power, dynamic sales support force, and sales pulling power.
Liang Tianyang, head of Xiaohongshu China Beauty Region, said that cultural self-confidence and national pride stimulate the consumption of domestic products, and Chinese ingredients help the rise of national cosmetics.
● Liang Tianyang, regional head of Xiaohongshu China Beauty
As a key project of Pien Tze Huang cosmetics, the million store plan has achieved remarkable results. Wang Dan, general manager of Hengshui Kangtan Trading Co., Ltd., an excellent representative of millions of stores, said that the store display image system provided by the brand, employee skill improvement, professional care programs, private domain drainage programs, etc., have enhanced the stickiness of members and effectively built the competitiveness of stores. Wang Yu, general manager of Dezhou Meika Department Store Co., Ltd., said that the precise activity guidance and professional training provided by the brand empowered the linkage activities of Chinese rejuvenators and salon activities such as Oriental Yaji, etc., which helped the store improve its professionalism, formed a good word-of-mouth effect, and successfully empowered the store's performance growth.
In recent years, the physical retail of cosmetics has experienced multiple challenges, and how to find a way to break the situation and achieve new increase in stores has become a common topic in the industry. Focusing on the topic of growth, a forum on the theme of "The Way of Operation Growth of Beauty Stores" was held on the spot, and extensive discussions were held on the refinement of store operation management, service model innovation, whitening category selection, scene innovation and display, etc.
The panelists agreed that in the face of a complex and ever-changing market environment, beauty stores must continue to innovate and adjust to adapt to the changes in consumer demand. By improving operational efficiency, optimizing customer experience, and strengthening service and scenario innovation, it can bring continuous growth momentum to stores.
As a brand-exclusive sales festival focused on Pien Tze Huang cosmetics, the Bairun Beauty Festival has been successfully held for 9 sessions since its inception in 2015. With the launch of the 10th Goddess Festival, it is believed that the brand whitening will be launched in the terminal, and help channel sales to achieve a win-win situation, as well as provide consumers with better experience services.