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The first "outdoor leisure loan" of 2 million yuan in the province's ICBC system was successfully put into the landing

Reporter Zhu Jianfeng

"We would like to express our heartfelt gratitude to ICBC for their strong support and trust in our enterprise, and it was they who lent us a helping hand in our most difficult moment, giving us a solid backing and strong motivation. We believe that with the support of ICBC, we Haokun Leisure Products Co., Ltd. will continue to grow and create more brilliant performance! On the morning of August 15, Hu Yanyan, general manager of Henan Haokun Leisure Products Co., Ltd., said excitedly in the face of Ma Bing, president of the Pingyu County Branch of the Industrial and Commercial Bank of China, who visited the company in person.

The first "outdoor leisure loan" of 2 million yuan in the province's ICBC system was successfully put into the landing

Since December 2016, Henan Haokun Leisure Products Co., Ltd., as a key enterprise in Pingyu County to attract investment, has formally established a rattan weaving factory in Sunpo Village, Laowanggang Township, with hand-woven rattan technology as the core. In June 2021, it built 3 self-built factories, set up specialized workshops such as molding, welding, and spraying, and added more than 50 rattan processing points, and the number of employees has also increased significantly to about 2,800. From hardware frame to rattan processing, every link is kept improving, and the annual output value has exceeded 50 million yuan. In the next two years, the company will implement a new strategy, planning to invest 180 million yuan, more than 50,000 square meters of plant in the county industrial zone development zone, and the output value is expected to reach more than 300 million yuan in two years. In order to achieve this ambition, the company now needs financing to expand its production scale, enhance its R&D capabilities, strengthen its brand marketing and expand its sales channels.

The first "outdoor leisure loan" of 2 million yuan in the province's ICBC system was successfully put into the landing

Hu Yanyan, general manager of Henan Haokun Leisure Products Co., Ltd., said: "Our company ushered in a large number of orders in July, and the production scale urgently needs to be expanded, but it has encountered difficulties in capital turnover. The staff of ICBC quickly came to our company like timely rain and conducted in-depth and detailed research. After the approval of the "Outdoor Leisure Loan" financing plan, the staff of ICBC showed a high level of professionalism and professionalism. They immediately gave us a detailed introduction to the features and benefits of the product and guided us through the collection of loan information. Subsequently, we were warmly invited to go to the branch to handle business. We were pleasantly surprised that it only took 3 working days for the loan of 2 million to be disbursed. This fully demonstrates the efficient and excellent financial service efficiency of ICBC.

The first "outdoor leisure loan" of 2 million yuan in the province's ICBC system was successfully put into the landing

In recent years, Pingyu County has accurately formulated an investment roadmap around the map of the outdoor leisure industry chain, introduced well-known enterprises, and created advantageous industrial clusters. Up to now, there are more than 80 outdoor leisure products production enterprises in the county, which has become the national foreign trade transformation and upgrading base for outdoor leisure products and the largest outdoor leisure products industry base in the central region. Recently, according to this characteristic industry, the Pingyu County Branch of the Industrial and Commercial Bank of China has carefully investigated the market, understood the operating characteristics, recorded the financing needs, and innovatively formulated the "Outdoor Leisure Loan" financing plan to meet the financing needs of enterprises to purchase production raw materials and daily operating capital turnover, attracting many corporate customers and helping the development of outdoor leisure products characteristic industries, and the first business of 2 million yuan within the jurisdiction was successfully put into operation in 3 working days.

The first "outdoor leisure loan" of 2 million yuan in the province's ICBC system was successfully put into the landing

Ma Bing, President of the Pingyu County Branch of the Industrial and Commercial Bank of China, said: "The outdoor leisure products industry in Pingyu County is an industry strongly promoted by the local government to enrich the people, which has driven local economic development and increased the employment of urban and rural residents. ICBC Pingyu County Sub-branch conscientiously practiced the political and people's nature of financial work, innovated development ideas, launched the characteristic inclusive financing product "Outdoor Leisure Loan", and helped the development of outdoor leisure products characteristic industries, and the first "Outdoor Leisure Loan" of 2 million yuan in the province's ICBC system took only 3 working days from customer contact to landing. In the next step, we will take the "outdoor leisure loan" as a tool to expand customers of inclusive finance, continue to provide high-quality and convenient financial services based on characteristic industries, and contribute to the high-quality development of the local real economy.

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