Lemons are creating "new riches".
The Lemon Republic, which has been established for 4 years, has an annual revenue of nearly 300 million yuan.
Three years after its establishment, Ningji has signed nearly 3,000 stores, won hundreds of millions of yuan of investment from ByteDance, Shunwei Capital, Tencent Investment and other institutions, and has a revenue of more than 1 billion yuan in 2023.
In 2023, Mixue Bingcheng will sell more than 1 billion cups of "chilled lemonade (hereinafter referred to as lemonade)", and the sales of single products will reach more than 4 billion yuan at 4 yuan per cup.
As a global classic, lemon wealth is not new. 20 years ago, Sprite, 7-Up, Vita, Master Kong ...... There are not a few companies that have found gold in China's lemon flavor track.
But these days, the aura of lemon flavor is becoming more vibrant. Its value has been re-evaluated by companies, and compared with the past tendency to use lemons as a supporting role in products, the "new rich" are keen to recommend lemons as the protagonists, and after firmly binding the products to lemons, they emphasize the taste and health attributes that lemons give to products.
Lemons are also showing a growing trend in the food industry to add everything. "Lemon + Chicken Feet" appeared in the boneless products with annual sales of more than 2 billion yuan, "Lemon + French Fries" appeared in the crispy Shengsheng single product with annual sales of more than 1 billion yuan, and "Lemon + Electrolyte Water" appeared in Dongpeng's annual sales of more than 500 million yuan.
In addition, Ah Kuan has a new lemon flavored konjac cold peel, a new lemon ice cup on the fruit sound, and a new "lemon + wind oil essence" drink when the fruit is ripe...... Lemon-flavored products are becoming more and more abundant.
1. Rushing to the whole country, the fate of tea enterprises changed by lemons
In the team of "new rich", Michelle Bingcheng is in the forefront.
In his entrepreneurial diary, the founder Zhang Hongfu wrote down one of the most memorable events in the history of the development of Mixue Bingcheng - in 2013, lemonade was put on the shelves.
The direct reason for the lemonade on the shelves is that there are few explosive products. At that time, there were only two main products, ice cream and iced coffee, and franchisees often faced the embarrassing situation of "it is difficult to sell products once the season changes". After the winter, only 6 of the 26 stores survived. In order to save themselves, some franchisees proposed to the headquarters to add lemonade. [1]
Image source: Xiaohongshu @ Ah Chen has lost weight
The recipe of Honey Snow Bingcheng lemonade is not complicated, "fresh lemon slices + lemon mate + water", a cup of 700 ml, only sold for 3 yuan. In the first year of its launch, Lemonade demonstrated its strong ability to absorb gold, making the revenue of Mixue Bingcheng in 2013 reach the total revenue from 2007 to 2012. [2]
On the other hand, the emergence of lemonade fills the puzzle of Mixue Bingcheng's transformation from an ice cream shop to a tea shop. In 2013, the speed of store opening reached three times that of the same period in 2012[2], and the prelude to the nationwide brand began.
However, it is not an easy task to cultivate product power on a national scale. Around 2015, Zhang Hongfu found that in the process of inspecting stores in Henan, Shandong and other provinces, it was extremely common for franchisees to adjust the proportion of lemon partners at will, the shortage of lemon slices, and the reuse of expired ingredients.
Behind the difficulty in standardizing products, the interests of franchisees and brands in the chain management system are not completely consistent. Franchisees tend to bring higher profits to stores at lower costs, and brand owners tend to open more stores, sell more raw materials, and rely on scale advantages to gain bargaining power over the back-end supply chain.
The key to solving the problem lies in extending the business tentacles into the supply chain, reducing the cost of raw materials, and creating a higher profit space for franchisees. Specifically, the front-end stores are managed in a unified manner, the price of lemonade is increased to 4 yuan per cup, and the lemon partner is replaced by a liquid form with a proportional configuration; The back-end self-built lemon production base, and the lemons used in the store are provided by the headquarters and distributed free of charge.
With the increase in the number of stores, the scale advantage is increasingly reflected in the cost of raw materials. In 2022, Mixue Bingcheng received a lemon purchase price that was 20% lower than the market supply price. [3]
Since 2014, except for some areas, the price of lemonade has remained at 4 yuan per cup nationwide. As the second most popular product of Mixue Bingcheng, the popularity of lemonade has never diminished. In 2022, the sales volume of Mixue Bingcheng lemonade will reach 750 million cups, with sales exceeding 3 billion yuan (calculated at 4 yuan per cup, the same below). In 2023, its sales scale will rise again, with sales exceeding 1 billion cups and sales exceeding 4 billion yuan.
In 2018, when the revenue of Mixue Bingcheng reached 3.5 billion yuan, a group of seed players are gathering in Guangdong, and the hope of becoming new rich is pinned on lemon tea. Due to the hot climate and the influence of Hong Kong-style frozen lemon tea culture, lemon tea with ice cubes has long developed into a separate category in Guangdong.
Compared to lemonade, lemon tea has obvious particularities: using different tea bases, the taste can be changed, and the drink is easier to differentiate. Lemon tea shows a trend of diversification of base materials, continuous expansion of product boundaries and acceleration of new products.
According to incomplete statistics from the official account "Kamen", as of 2019, there are more than 2,000 lemon tea franchise stores in Guangdong. Among them, there are veteran players such as Happy Lemon, which was born in 2006, and many rookies such as TANING Tart Lemon, which was founded in 2017. and "Uncle Qiu", which was rated as the "Most Popular Catering Brand for Young People (Guangzhou) in 2023", ranked first in the lemon tea category, was established in 2018. [4]
Image source: Uncle Qiu
In 2022, according to the data of Uncle Qiu's official public account, his duck feces fragrance series of lemon tea "can sell a cup every 4 seconds on average, and the average daily sales can stack 6 Canton Towers (Canton Towers are 600 meters high)". In the same year, the Guangzhou Municipal Bureau of Statistics ranked Uncle Qiu with Hey Tea, Nai Xue's Tea, and Luckin in the statistics, mentioning that the total meal income of the four beverage brands in August was 244 million yuan. [4]
In Guangdong, where lemon tea is everywhere, as a latecomer, Uncle Qiu's trick to open the market is to redefine what is "a good cup of lemon tea", and the core method mainly involves three aspects: in terms of ingredients, replace yellow lemon with a more fragrant perfume lemon, use duck feces incense, bud tip yellow, water turtle and other tea bases with higher market value, and the whole cup of drink does not add flavor; In terms of practice, the method of violently hammering lemon and tea is used; In terms of business philosophy, we only do direct sales, not franchises.
"Compared with the franchise model, direct sales can ensure the stability of products and services, and for consumers, they can get better products and better service experience." In September 2023, Uncle Qiu's customer service person explained the brand's business philosophy in this way. [5]
But to become a new rich, you need more than just product power. In November 2023, Times Finance quoted the relevant person in charge of Uncle Qiu as saying that Uncle Qiu pays attention to driving the market with product power, "insisting on using good raw materials, insisting on using fresh lemons, and hoping to have some differentiated products in the market." But at the same time, the relevant person in charge said frankly that under the direct sales model, the business operation is facing financial pressure. [6]
In terms of capital, since the establishment of Uncle Qiu, he has received investment from GF Xinde, Gaorong Capital, Guangzhou Tianhe District Guidance Fund and other institutions, and in July 2024, it will again receive equity investment from Gongfu Investment, with a cumulative financing of more than 100 million yuan.
According to the data of the meal, the current unit price of Uncle Qiu's lemon tea is about 19 yuan. According to the data on its official website, the brand has more than 200 stores, all of which are directly operated stores, and all of them are located in Guangdong Province. However, in the future, direct sales may no longer be a necessary condition for cultivating brand product power. "Uncle Qiu is considering expanding to the market north of Guangdong, cooperating with local big businessmen, and using joint ventures and other franchise models to expand to ensure the quality and reputation of products." The relevant person in charge of the above-mentioned Uncle Qiu said.
The lemon season, which took the lead in bringing lemon tea out of Guangdong and realizing national development, has been on the road to becoming a new rich.
In 2021, on the eve of the establishment of the ready-made lemon tea brand "Lemon Season", co-founder Wang Jie found a set of data when conducting market research: there are more than 6,000 lemon tea franchise stores in Guangdong, but the number of stores in inland areas outside Guangdong is basically 0.
Wang Jie speculates that the root cause of this phenomenon lies in regional dietary differences. The taste of Guangdong diet is light, and lemon tea, as a dietary regulation and supplement, needs to be "heavy", showing a bitter and astringent taste. Outside Guangdong, the diet is mainly heavy oil and spicy, and the lemon tea that matches it needs to be light. Therefore, the product innovation of Ningji focuses on weakening the bitterness, improving the taste of the general taste, and creating a "refreshing" lemon tea.
At the specific operation level, it includes entering the upstream planting end, cultivating perfume lemons with thick skin, flavor and flavor requirements as raw materials, adding more palatable fruits such as watermelon, peaches, and lychees, and enriching product flavors such as jasmine and rose.
Image source: Xiaohongshu @ZSS
In Wang Jie's view, the market perception of "not bringing satiety like milk tea" and "degreasing and greasy" has created a natural consumption scene for Ningji as an accompaniment, "More often than not, the owners of barbecue restaurants and hot pot restaurants take the initiative to join Ningji, and after they join, they directly open a lemon tea at the door of the store, which is also a new store opening scene." ”[7]
In 2021, Ningji opened its first store in Changsha. In 2022, Meituan data shows that lemon tea sales increased by more than 130% year-on-year. In the same year, Ningji stores covered the markets of Central China, East China, Southwest China, South China and Northwest China. According to the data of Dining Eye, the number of existing stores in Ningji has reached 1,948, covering 240 cities in 27 provinces across the country.
The reason why Ningji was able to realize the nationalization of lemon tea was summarized by CMO Tan Li into four reasons. First, the lemon tea category itself has certainty, growing at a rate of 35% per year. Second, Ningji has overwhelming resources, and has successively received hundreds of millions of yuan of investment from ByteDance, Shunwei Capital, and Tencent. Third, in the first year of its establishment, Ningji began to carry out the layout of 3,000 acres of its own lemon orchard upstream, "maintaining the uniqueness and stability of products from the source and optimizing procurement costs". [8] Fourth, the digital system is used to manage the whole life cycle of franchisees, optimize the operation process, and the company's overall operation mode and development rhythm are on par with Internet enterprises.
In 2022, Ningji's revenue will reach more than 1 billion yuan. Wang Jie once explained to the media that in the future, Ningji still has enough room for growth, the reason is that lemon tea is a category that jumps out of the consumption cycle, and the industry ceiling is at least billions of yuan, and the development history of Vita lemon tea for more than 40 years and the annual sales of more than 3 billion yuan are enough to verify this view. [9]
Nowadays, lemon tea franchises are also becoming more common. According to statistics from Guangzhou Daily, as of April 25, 2023, the number of lemon tea franchise stores nationwide has reached 9,678, tripling from the end of 2020. According to the data of Dianliyan, as of July 2024, the number of stores of the top ten brands of lemon tea is more than 200, and the number of stores of the top two brands of Ningji and LINLEE has exceeded 1,800.
In the tea track, the story of "lemons make new wealth" has not stopped. In the pre-packaged beverage track where Vita is located, another version of "Lemon Makes New Wealth" is being staged.
Second, from the lemon nuggets, the pain and happiness of upstream and downstream enterprises
In 2019, after several rounds of bargaining, Geng Shaomeng finally bought the other party's already registered brand name "Lemon Republic" from a Hong Kong person at a price of less than 20,000 yuan. No one could have predicted that in 4 years, the brand would have an annual revenue of nearly 300 million yuan, and the team's focus was that "the five-word brand name is too difficult to remember".
In 2020, after the establishment of the brand, the first batch of functional lemon drinks was launched, priced at 15 yuan per bottle. As the founder, Geng Shaomeng is very confident in the direction of the product. In Geng Shaomeng's eyes, the effect of lemon whitening has both market awareness and consumer base, which means that brands do not need to spend too much on market education to have a certain sales scale, and functional drinks have a higher price increase rate than ordinary drinks, which will also bring a better profit structure to the brand.
But the result disappointed Geng Shaomeng - "the product can't be sold". [10] Afterwards, Geng Shaomeng once analyzed the reasons for the brand's pit stepping: on the surface, the effect of lemon is integrated into the drink, and the product is large and delicious, but in fact, this practice violates the two traditional cognitions of "good medicine and bitter taste" and "concentrated essence", so it is difficult for functional lemon drinks to impress consumers.
Failed when he left the school, Geng Shaomeng was confused, and once wanted to give up making lemon-flavored drinks.
But soon, Geng Shaomeng found a turning point in Uncle Qiu for the Lemon Republic. In April 2020, Geng Shaomeng embarked on a flight to Guangzhou. On the streets of Guangzhou, after drinking 6 cups of lemon tea a day, Geng Shaomeng finally got a glimpse of the secret of Uncle Qiu's explosion in Guangdong.
"I found that they (the clerks) would gently scrape off part of the lemon peel with a knife, open the oil sac, and then beat the oil out, and the oil was actually lemon aroma." Geng Shaomeng told FBIF that because of its rich lemon peel oil, lemon tea has a strong aroma and three-dimensional flavor, "I clearly felt at that time that this flavor must be the future development direction of lemon drinks." ”
Finding lemon peel oil is just one of the many gains of Geng Shaomeng's trip to Guangzhou, seeing the potential of the lemon flavor market and finding the value of product differentiation makes him even more excited, "I have always wanted to find a root to dig into, and later found that lemon is this root, as long as I dig the lemon deep, the market is big enough." ”[11]
Lemon Republic has transformed from a functional beverage to a fruit juice drink, and the product is positioned as a "lemon expert", that is, focusing on the characteristics of lemon itself, exploring in the three dimensions of sweetness, acidity and aroma. After the transformation, Lemon Republic has successively launched low-temperature cold chain drinks, small lime juice, lemon tea, etc.
Image Credit: Lemon Republic
In 2021, Lemon Republic's revenue will be close to 28 million yuan, and the repurchase rate will reach 28%. However, the biggest crisis since the establishment of the company is brewing, and the situation of "after the strategy is clear, the business is smooth and smooth" in Geng Shaomeng's eyes is about to be broken.
In the spring of 2022, because the goods were sealed in the warehouse, the Lemon Republic directly lost 2 million yuan. "I'm devastated. Did you know that 2 million is a lot of money for early-stage startups? Geng Shaomeng told FBIF that at that time, Lemon Republic had not yet made a profit, and the company's operation still had to rely on external financial support, and the loss of 2 million yuan needed to be filled urgently.
Coinciding with the great ebb of investment in the domestic consumer industry in 2022, the originally negotiated financing suddenly changed to the signing stage, and the investor terminated the cooperation. "We really didn't have anything to do." Geng Shaomeng decided to deliver the company to the intended acquirer, but the originally negotiated purchase price of 100 million yuan was compressed to 50 million yuan by the other party. In a fit of rage, Geng Shaomeng decided to borrow money to keep the company running.
In less than a year, the business situation of Lemon Republic has flipped again. In the special period at the end of 2022, consumers' short-term demand for lemons has skyrocketed, setting off a lemon fever in China, and lemons are out of stock across the network. The sales of cold-pressed lemon juice at room temperature in Lemon Republic ushered in an explosion, driving the brand's monthly sales to exceed 10 million, the monthly sales of Douyin stores to increase by more than 10 times, and in 2023, the revenue of Lemon Republic will increase to nearly 300 million yuan.
"China doesn't have its own lemon drink brand yet." After analyzing the upstream and downstream of the global lemon industry, Geng Shaomeng has the same feeling as Wang Jie, the domestic lemon industry has a huge development space, and the scale of the lemon juice beverage industry alone is more than billions of yuan. It's going to be something I'm very proud of. ”
The development process of Lemon Republic is full of drama, but whether it is the initial product positioning mistake, or the temporary cancellation of cooperation by investment institutions, and the sudden popularity of consumers, it reflects that the domestic lemon juice beverage track is facing the immaturity of both supply and consumption at the same time.
"I was a billionaire in my 30s, but now I don't have a house, a car, or a deposit." Unlike Mixue Bingcheng, Cui Qiutan, the founder of Mengtai, "returned to poverty" because of lemons.
In 2019, Cui Qiutan left Beijing and moved his family to Tongnan, Chongqing, where he invested in the establishment of Mengtai. Tongnan has nearly 300,000 acres of lemon plantations, 80% of the country's lemons are produced here, and a number of fresh fruit processing enterprises such as Snow King Agriculture are gathered. However, at that time, the lemon deep processing industry in Tongnan was still in its infancy, and many technical problems in industrial production such as the extraction, oil-water mixing, and stability maintenance of the core raw material of the lemon republic "lemon peel oil" were waiting to be solved.
"Frankly speaking, China's lemon industry doesn't have any advantages." Compared with the large-scale mechanized planting and picking of lemons in foreign countries, Cui Qiutan found that domestic lemons are mostly planted on slopes and mountains, and fresh fruits need to be picked manually, and the level of cost control is not as good as that of foreign countries. In addition, domestic lemons are mostly bagged during the growth process, the photosynthesis is insufficient, and the content of some active ingredients is low, so it has obvious disadvantages when used as raw materials.
Cui Qiutan believes that the key to solving the lack of domestic lemon raw material advantages lies in improving the level of industrialization, reducing processing costs and maximizing the value of lemons. From 2019 to 2022, Lemon Tai invested hundreds of millions of yuan in technological breakthroughs to extract active ingredients from multiple parts of lemon oil sac, outer cortex, mesocortice, pulp and kernel, and increased the added value of lemon by more than 10 times.
Image source: Lemon Thai
"Now 50% of the deep-processed fruits in China come from our company." Cui Qiutan told FBIF that in November 2023, Mengtai had achieved breakeven. In 2024, the output value of the lemon production line is expected to be 1 billion yuan, "We have solved the problem of difficult sales of defective fruits for many farmers, in fact, this is the most gratifying to me." Cui Qiutan said.
In 2023, the total output value of Tongnan lemons will reach 7.5 billion yuan. The Tongnan District Government plans to continue to expand the lemon industry, achieving a lemon deep processing capacity of 400,000 tons by 2025 and a comprehensive lemon output value of more than 12 billion yuan. This plan will cover more than 100,000 rural households in the region and dozens of lemon supply chain enterprises. [12]
The changes in the upstream will continue to be transmitted downstream along the lemon industry chain. When a number of beverage companies such as Lemon Republic, Fruit Ripe, and Dongpeng frequently launched lemon-flavored drinks, "extra lemon" has been ignited in a spark, and more new riches have been born in the food industry.
In 2023, the sales of Bonebreaker, which is based on lemon-flavored chicken feet, will exceed 2 billion yuan, and the sales of Crispy Shengsheng, which uses lemon flavor as one of the main flavors of French fries, will exceed 1 billion yuan.
In the same year, Weilong launched lemon-flavored spicy strips crispy fire. In addition, the liquid salad brand onlytree has a new NFC lemon juice, the instant food brand A Kuan has a new lemon flavored konjac cold peel, and the ice cup brand Guoyin has a new lemon ice cup...... Lemon-flavored products are increasing.
3. The secret behind "lemon fever".
In October 2022, Lemon Republic cold-pressed lemon liquid was launched, with a total of 2 million pieces sold in less than 2 months, and successively topped the top list of Douyin and Pinduoduo fruit drink categories, with a cumulative sales of more than 26 million pieces in half a year after it was launched. Up to now, cold-pressed lemon juice is still the No. 1 popular product in sales of the Tmall flagship store of Lemon Republic.
Image Credit: Lemon Republic
The reason for the popularity of cold-pressed lemon juice is not difficult to deduce. From the perspective of time, at the end of 2022, the efficacy of lemon to supplement VC has been valued by consumers nationwide, and the market demand for lemon products has reached a rare peak. Cold-pressed lemon juice homeopathically carries on the flow.
After entering 2023, the Baidu index shows that the popularity of lemons has decreased. However, the sales potential of cold-pressed lemon liquid continues, and it still sits firmly in the position of tens of millions of large single products in the lemon republic. [13] Geng Shaomeng once explained that in the context of the trend of food health, cold-pressed lemon juice has the characteristics of healthy foods such as low sugar, low calorie, and NFC-containing lemon juice, and has a product foundation that impresses consumers for a long time. [11]
According to data from the Jingdong Consumption and Industry Development Research Institute, lemons have low sugar content, which is in line with the current consumer's pursuit of a healthy diet concept of 0 calories and 0 burden. To a certain extent, this confirms Geng Shaomeng's view.
Looking at the Tmall flagship store of Lemon Republic, it is not difficult to find that the price of the product is generally more than 7 yuan, and cold-pressed lemon juice is one of the few products with a unit price of about 3 yuan. In the product comment area of cold-pressed lemon juice and Xiaohongshu notes, "cheap" is a high-frequency word.
Low-price popularity doesn't just happen in the Lemon Republic. Lemonade, the second most popular product of Mixue Bingcheng, is the drink with the lowest price of the brand (the first popular product is ice cream, which is cheaper than lemonade). In tea shops such as Lemon Season, Guigui Tea, and Sweet Lala, the sales of low-priced lemon tea/water are also high.
Since the beginning of this year, brands obviously want to rely on low prices to master the sales password. After the summer, Ningji will reduce the price of the product in disguised form by buying one get one free or increasing the amount. In June, Shuyi Burning Fairy Grass launched kumquat lemonade, priced at 6 yuan per cup, less than half of the unit price of 12.1 yuan, 48 hours after the launch, and the sales of another product, mint milk green, exceeded 1 million cups. In July, Guigui Tea reduced a lemon tea product with an original price of 23 yuan to the actual price of 9.9 yuan in the form of a price offset by coupons. In August, Cestbon discounted lemon tea with an original price of nearly 4 yuan/bottle, and the actual price was 3.2 yuan/bottle.
The volume is low, can the entrants still "get rich"?
Raymond is a freshly made lemon tea entrepreneur, and his store is located in the county seat. The price of products in the store is 7-12 yuan. Raymond has calculated an account, a cup of lemon tea contains 3 pieces of perfume lemon, tea soup, syrup, cup, the cost is 1.3 yuan, if you add bitter gourd and other ingredients, the cost will rise to 1.5-2 yuan, and the overall gross profit margin of the product is about 60%. During the promotion period, as long as the product price does not drop below 4 yuan, after deducting the rent and utility bills, the store is profitable every month. But this is based on the fact that the average daily sales of more than 80 cups in the store during the peak tea season from June to October. "As soon as the off-season comes, it's hard to say that it's profitable." Raymond told FBIF.
Geng Shaomeng also believes that the key to the profitability of lemon-flavored products lies in the volume. When the brand reaches a certain scale on the sales side, the brand conversion rate will be higher after marketing, and it will also have a certain purchasing bargaining power for the upstream, "If you start from profit, it will be profitable to (revenue) of 150 million yuan." If you consider brand and development, you can only make a profit if you have to be more than 200 million yuan or about 300 million yuan. ”[14]
Low prices are the catalyst for quickly impressing consumers and completing the scale for profits. The controllable cost and high value-added attributes of lemons provide more flexibility for entrants in terms of price strategy. "The healthy food profile of lemons can lead to a high premium. The lemon has a strong aroma and sour taste, so we need to dilute it when we use it, so that the cost of the product will be lower. Geng Shaomeng said.
At this point, the cause of lemon fever seems to be coming out. In the era of involution, enterprises want low-cost growth. Consumers want to stay healthy at a low price. And lemon stands at the intersection of the needs of both sides.
(Raymond is a pseudonym in the article)
Reference Sources:
[1] Second Life, "The Eight Crises of Honey Snow Ice City", 2022.12, Shangyin Society
[2] Baikr Dictionary, "How Did Honey Snow Ice City Become Popular? ", 2021.7, 36 Krypton
[3] Tianjiao, "Hitting the IPO Again, Mixue Bingcheng Squeezes Franchisees Dry", 2024.1, New Economic Boiling Point
[4] "Guangzhou's New Business Card for Consumption, It's Him", 2023.9, Dining Treasure Book
[5] "Uncle Qiu, the "Specialty Student" of the Lemon Tea Track, what are the advantages in service operation? ", 2023.9, NetEase Cloud Business
[6] Wang Yan, "Uncle Qiu is caught in the arrears of wages: borrowing money also has to pay wages", 2023.11, Times Finance APP
[7] "Interview with Wang Jie, Founding Partner of Ningji: Why Ningji Has Brand "Acceleration"", 2023.8, Changsha New Consumption Research Institute
[8] "It's Time to Talk About the "Lemon Season"", 2023.8, Lemon Season Handmade Lemon Tea
[9]《柠季创始合伙人汪洁 巨亏300000,000,十亿营收》,2023.11,NewMoney撕董会
[10] "Lemon Republic: Not Every Brand That Seizes the Opportunity of "Sub-Category" Can Succeed|Sharing Review of the Planet Conference, 2023.3, Brand Planet Brandstar
[11] "Chuang· Question|Geng Shaomeng of the Lemon Republic: Plunged into a Lemon", 2023.7, China Growth Capital
[12] Bi Haiying, "Chongqing Tongnan Passed the Regional Public Brand Assessment of Ecological Products in the "China Ecological Lemon Capital", 2024.7, China Food News Financial Media
[13] Sister ZAO, "Geng Shaomeng, Founder of "Lemon Republic": Focus on a Lemon, Don't Be a Public, Be a Focus", 2023.4, New Consumption Creator
[14] Ling Ting, "Dialogue with the Lemon Republic, Add a Bit of Taste to the Founder: Breaking 100 Million in 3 Years, "Love" and "Ignorance and Fearlessness" in the Roller Coaster of Entrepreneurship|Ling Ting vol.17", 2023.10, Foodaily Ling Ting
This article is the original of FBIF Food and Beverage Innovation, Author: Dajun, Editor: Bobo, please contact for authorization for reprinting.