HarmonyOS Zhixing, led by Huawei, is probably one of the most promising high-end new energy vehicle alliances in China at this stage.
According to the data released by the Passenger Association, the retail sales of more than 300,000 high-end cars in China reached 252942 in June 2024, and the cumulative sales from January to June reached 1395618, a year-on-year increase of 12.1%. The penetration rate of emerging brands in the high-end segment is still low.
However, traditional luxury represents the past and the present, and the emerging brands represented by Hongmeng Zhixing members represent the present and the future, with the continuous increase in the penetration rate of China's new energy vehicle market, the market share of traditional cars will eventually be replaced by new energy vehicles one day, who can win more share depends on the ability. On August 7, the first car of the Xiangjie brand, the member of HarmonyOS Zhixing, was officially launched at Huawei's all-scenario new product launch conference, which means that the "gold content" of Hongmeng Zhixing is still improving.
Benchmarking against traditional luxury flagships, the sales start at 399,800
First of all, the price of Xiangjie S9 is quite exquisite.
Whenever Hongmeng Zhixing wants to go new, Yu Chengdong, executive director of Huawei and CEO of the terminal BG, basically has a "ruthless talk" link. Before the launch of the Xiangjie S9, he had said that the Xiangjie S9 would be a luxury executive sedan that benchmarked Mercedes-Benz S-class, BMW 7 Series, and Audi A8L, which inevitably led to speculation that the price of this car may reach the million level.
This was followed by the pre-sale price of 45-550,000 yuan announced at the end of May, and today's price of 399,800-449,800 yuan. Purely from the price of the positioning of competing products, then the main opponent of the Xiangjie S9 is still the high-end products of new forces such as NIO ET7.
Huawei ADS 3.0 was launched for the first time, providing a smoother end-to-end experience
In the high-end market, a car must need some "added value" produced by core highlights, which can be decent or transcendent. In the second half of automotive intelligence, it is obvious that intelligent technology has become one of the core competitiveness of high-end new energy vehicles.
In addition, for the intelligent technology carried by high-end new energy vehicle products, it is also necessary to pay attention to the "first-mover advantage", after all, just like the Olympic champion is better known, people can always remember the first place better. As the first model of Huawei ADS 3.0, Xiangjie S9 has mastered this "first-mover advantage".
In recent years, with the popularity of pilot assistance, as one of the best intelligent travel solutions in the industry, everyone must have a certain understanding of Huawei ADS, after continuous iterative evolution, compared with conventional pilot assistance, Huawei ADS has been able to achieve intelligent driving without relying on high-precision maps, and can be opened nationwide.
As a further upgraded version, Huawei ADS 3.0 is equipped with 192-line lidar as standard, and applies a new end-to-end architecture, which can cope with the road conditions around the country, and the first intelligent driving function from parking spaces to parking spaces.
Thanks to the continuous refined training of Huawei's intelligent driving model based on big data that integrates a large number of real-world road intelligent driving experiences, Huawei ADS 3.0 also has a driving style that is closer to that of human drivers.
Of course, the car starts and stops. In the parking process, the Xiangjie S9 is empowered by Huawei ADS 3.0, which can realize remote one-click parking in and out, and there is no need to worry about the risk of scratching in the face of narrow parking spaces that are inconvenient to get on and off, making it more convenient.
In addition, the S9 parking agent has also been officially commercialized, and it is not a problem to let the car find a parking space to park itself after reaching the destination, on this basis, if the technology is advanced in the future, the idea of "let the car pick me up and go to work and make money by myself after commuting" ridiculed by netizens is not impossible to realize.
Adaptive AEB on the road surface to avoid potential risks
When enjoying the convenience brought by intelligent driving, the premise is to ensure safety.
The S9 is based on the C-NCAP 2024 five-star safety standard, and the proportion of high-strength steel and aluminum alloy used in the vehicle has reached 80.6%, and the proportion of hot-stamping steel with tensile strength of 2000Mpa has reached 40.7%.
Usually a car 1500MPa hot stamping steel use ratio can reach more than 20% is already considered to have a relatively leading body strength, looking at the enjoyment of the S9, can only be said to be "the strong in their own strong hand".
In addition, when developing some new functions, Xiangjie S9 fully considers the actual application scenarios, such as some drivers may not be calm enough in the face of emergencies, and there is a dangerous situation of mistaking the brake as the accelerator, for which Xiangjie S9 is equipped with an anti-mistaken accelerator pedal function with a three-layer protection mechanism.
Combined with some unexpected situations in road use scenarios, Xiangjie S9 is equipped with road surface adaptive AEB that can accurately predict braking, plus the first eAES enhanced automatic emergency steering system can realize a variety of solutions such as braking only or lane change to changing lanes while braking, so as to avoid the potential risks caused by rigid execution procedures.
Technology and comfort, one step
Technology is not only convenient, but also a sense of atmosphere.
This time, Xiangjie S9 is equipped with HarmonyOS 4, and the car machine system has been fully verified on other members of HarmonyOS Zhixing, and the ecological content and usage logic are among the best in the industry. The 15.6-inch central control screen is led by a 12.3-inch LCD instrument cluster and a 32-inch laser projection screen, coupled with the HUWEI SOUND physical projection module, which systematically optimizes the future atmosphere of the cockpit.
In addition, the exclusive secretary screen in the rear row that can be folded steplessly between 0° and 45° reflects its business style as an executive-class car, and it is more convenient to hold a small meeting in the car.
Of course, the "old friend" Xiaoyi is still online, and Xiaoyi is not only a powerful assistant who can help you control everything with your mouth, but also chat with him, learn information, and provide some companionship with emotional value, so that you will not be bored when driving alone. In addition, the new car also supports remote recognition, facial control and other functions to bring a more relaxed car life.
The configuration is arranged with a 25-speaker audio system, 16.8 million colors of cockpit atmosphere lights, three-temperature zone air conditioning and negative ion generators, fragrance system, sensory experience has been optimized, and the car refrigerator has also been arranged.
In terms of size, the length, width and height of the S9 body are 5160mm, 1987mm, 1486mm, and the wheelbase is 3050mm.
On this basis, the industry's first rear zero-gravity seats are arranged, in addition to supporting 12-way ESCs, seat ventilation, seat heating, and seat massage are also in place in one step.
Enabled by multiple technologies, more flexible driving control
Many people only know that Huawei technology is strong, but they don't know that Huawei's research on power technology is also very exciting.
The S9 provides users with a rear-wheel drive version with a maximum power of 230kW and a maximum torque of 396N·m and a four-wheel drive version with a maximum power of 390kW and a maximum torque of 673N·m, with a 0-100 acceleration time of 5.98 seconds for the former and 3.9 seconds for the latter.
Based on Huawei's 800V whale architecture, Xiangjie S9 is equipped with a ternary lithium battery with a capacity of 100kWh, and the endurance performance under CLTC conditions is 816km and 721km respectively, and the endurance is considerable, after all, many oil vehicles may not be able to reach 800km when they are fully fueled, and the current charging facilities for China's new energy are becoming more and more perfect, and it is not a problem to drive a tram to go far away, not to mention that Xiangjie S9 also supports 5 minutes of fast charging of 200km, no matter how far or near, You can flexibly schedule the car time according to your needs.
All executive-class cars have certain standards and requirements for driving comfort and stability.
This time, the Xiangjie S9 is equipped with a front double wishbone + rear multi-link independent suspension, and at the same time matches CDC + five-speed height-adjustable air suspension, which can better balance the personalized driving control needs and the comfort needs of the whole car.
At the same time, the new car is equipped with the HUAWEI DATS dynamic adaptive torque system and the HUAWEI XMOTION intelligent body collaborative control system, which have been verified on other products of HarmonyOS Zhixing, and integrates professional tuning to further improve the controllability of the Xiangjie S9. It is reported that the previous Xiangjie S9 Elk test results reached 81.4kph comparable to sports cars, and the braking distance of 100 kilometers was only 32.77m.
Written at the end: According to the estimates released by the Passenger Association, the market penetration rate of China's new energy vehicles will reach 49.7% in July 2024, and according to the current growth rate of new energy vehicles, it is very likely that August will usher in an "inflection point" where the penetration rate of new energy vehicles exceeds 50%. Behind this data, it represents that the era of new energy vehicles supported by policies has completely become a "past tense", consumers' acceptance of new energy vehicles will be completely liberalized, and the development of new energy vehicles in the future will surely enter the era of "product force orientation".