I don't know if you have noticed that there is a car faction that has become more and more popular in recent years, and a word has been invented to describe this type of car: square box SUV.
As the name suggests, the square box SUV borrows from the square shape of the traditional hard-core off-road vehicle and some classic design elements, such as round headlights, and of course, it is also functionally bound to off-road. Although not all of them are equipped with girders and three locks, the passability will be much better than that of the average urban SUV.
With the entry of independent brands into the off-road track and their new energy, it has essentially changed the shortcomings of traditional off-road vehicles with high fuel consumption, low configuration and rough texture, and the price has become approachable, which is the key to the popularity of square box SUVs.
The heat is there, but how do these square box SUVs actually sell? Today, let's take stock of the 10 best-selling square box SUVs in the first half of the year.
10th place: Beijing BJ30
Half-year sales: 7,784 units
Although it is a half-year sales, in fact, the BJ30 was officially launched in May this year, with an average monthly sales of more than 3,800 units. With a starting price of less than 100,000 yuan, the BJ30 is almost the cheapest off-road SUV we can buy, which is a key factor in its hot sales.
Although the BJ30 is one of the few non-new energy off-road SUVs in the first ten miles, it also offers a HEV hybrid version in addition to the fuel version, including a rare front and rear dual-motor hybrid to better balance performance and economy.
No. 9: Jietu Shanhai T2
Half-year sales: 10,806 units
The Shanhai T2 is a plug-in hybrid version of the Voyager, and the latter's big sales drove the Shanhai T2 to sell well at the first time, with cumulative sales exceeding 10,000 units in three months of listing, with an average monthly sales of more than 3,600 units, and it can climb to the top 4 if it is on the market for half a year.
Shanhai T2 continues the angular hard off-road body, luxurious cabin texture and rich configuration, the biggest highlight is equipped with Chery Kunpeng C-DM plug-in hybrid, the ability of this system is not worse than BYD DM-i, the performance of dual motors is comparable to the 3.0T engine, pure electric range up to 208 kilometers, and the comprehensive range of more than 1,300 kilometers, all data are leading in the same class.
After the "power-on", it has greatly expanded the use scenarios of Shanhai T2, such as 0 fuel consumption commuting, parking air conditioning and outdoor external discharge, and more importantly, the price of Shanhai T2 is basically the same as that of travelers, realizing the same price of oil and electricity, so that consumers have more diverse choices, and it is this kind of versatility that has become the key to the popularity of the square box SUV in the market.
Most consumers do not have a strong off-road demand, what they need is actually large space, high configuration and low fuel consumption, but repackaging with off-road coat and then in fact giving a certain off-road ability, both without sacrificing experience and fulfilling the off-road dream is the original intention of consumers to choose off-road SUV, Jietu was the first to gain insight into this, so it has become the best brand in the light off-road market.
The excellent performance of Shanhai T2 has given Jietu a lot of confidence, and it will further exert its strength in the off-road SUV track in the future. Shanhai T1, which covers more off-road markets, will be launched in the second half of the year, and is also equipped with the highly acclaimed C-DM hybrid system, with a lot of professional configurations such as rear axle locks and original AT tires, and it seems that it is a cost-effective, highly playable off-road SUV, which is very worth looking forward to.
8th place: Beijing BJ40
Half-year sales: 16,341 units
As a direct competitor to the Tank 300, the Beijing BJ40 has also undergone a new generation this year, fully integrating fashionable design elements on the basis of retaining the original off-road genes, so that the BJ40 is no longer so like a military vehicle, and then more in line with the mainstream aesthetics. The effect of this is very obvious, and the monthly sales of the BJ40 have increased from 1 or 2,000 units before the replacement to more than 3,000 units, and it is believed that there is still a lot of room for improvement in the future.
7th place: Equation Leopard Leopard 5
Half-year sales were 18,206 units
The Leopard 5 was quite a sensation when it was first launched, after all, it was the first work of the Formula Leopard brand, and it took the route of a high-end hard-core off-road vehicle, with very strong off-road ability and a very luxurious interior, and the performance and energy consumption of the DM-o super hybrid system are obviously different from the traditional hard-core off-road vehicles, especially resonating with male users.
But the Leopard 5 is a bit of a sign of popularity, with only sales exceeding 5,000 units in the first 2 months, and then hovering between 2 or 3,000 units, due to the relatively high pricing of the Leopard 5 and the fact that consumers don't actually have that strong off-road demand. Not long ago, the leopard 5 directly dropped 50,000 yuan, which had a relatively high boost to sales.
6th place: Haval Raptors PHEV
Half-year sales: 18,783 units
Great Wall, which made its fortune on SUVs, has realized that the urban SUV track is too crowded, so it has turned to develop an off-road SUV track. The professional off-road circle is surrounded by tank brands, while Haval is responsible for the mainstream mass market, launching off-road-oriented SUVs such as big dogs and raptors.
Sales prove that the light off-road market also has broad prospects, the Raptor looks quite a professional off-road vehicle style, equipped with Hi4-T system to achieve the function of four-wheel drive, but also improve the power and energy consumption experience of daily cars, all aspects of balanced performance is the key to the success of the Raptors.
第五名：坦克400 Hi4-T
Half-year sales: 19,515 units
The biggest feature of the tank 400 is that the original professional off-road vehicle can also play with personality, I thought that the aesthetics of off-road enthusiasts are more conservative, and it will affect the sales of the tank 400 because the mecha style design is too challenging to aesthetic, but I didn't expect it to be too much, selling nearly 20,000 units in half a year, with an average monthly sales of more than 3,200 units, and off-road + fuel-saving + personality is also a new route.
第四名：坦克500 Hi4-T
Half-year sales: 20,248 units
Tank 500 is undoubtedly a model with strong comprehensive performance, before it appeared, if you want to buy a high-end off-road vehicle, Toyota Land Cruiser is barely one, only a few models such as Range Rover and Mercedes-Benz G-Class are really luxurious, but the high price is by no means affordable for ordinary people.
Now as long as the price of Highlander can get a professional off-road and ultimate luxury attribute dual experience, Hi4-T system blessing fuel consumption is much lower than the large displacement engine, Tank 500 has replaced Prado and Land Patrol to become the most ubiquitous off-road vehicle in Xinjiang, Tibet and other places.
3rd place: Haval Big Dog
Half-year sales: 40,205 units
The Haval Big Dog is a representative model of the entry-level light off-road SUV, with a tough and cute appearance and a certain degree of passability - for example, it is equipped with a rear axle differential lock, which is rare at this price point. More importantly, under the relatively large market discount, the starting price of the big dog is only more than 90,000 yuan, and the 2.0T four-wheel drive version with good performance is less than 130,000 yuan, with outstanding cost performance advantages.
2nd place: Tank 300
Half-year sales: 41,830 units
Tank 300 has driven the prosperity of the domestic off-road vehicle market, and it can also be said to be the starting point of the square box SUV trend, many brands are seeing the hot sales of the tank 300 before finding that the off-road SUV is a promising market. Of course, the Tank 300 is an absolute powerhouse, with good off-road performance and a price of about 200,000 yuan, making the Tank 300 a perfect replacement for the Wrangler, especially in Xinjiang and Tibet, where the visibility is very high.
1st place: Jet Traveler
Half-year sales: 52,022 units
Many people may be surprised that the sales champion of off-road SUV is not a tank but a shortcut, if the shortcut does not divide the Traveler and Shanhai T2 into two models, I am afraid that the sales will be far ahead. The price of the Voyager is similar to that of the Tank 300, and it also appeared after the Tank 300, why does it sell a lot more than the Tank 300?
The advantage of the Tank 300 is that it is a hard-core off-road vehicle, but as mentioned earlier, most people do not need too strong off-road performance, like the Traveler has a more luxurious interior and configuration, and the drivability and fuel consumption are better than the Tank 300, and it can meet a certain degree of light off-road, which really meets the needs of consumers.
The competition in the off-road track is becoming more and more fierce, and the main players are brands that are good at manufacturing SUVs, among which the Great Wall is firmly holding the professional off-road vehicle circle, while Jietu chooses to make efforts in the light off-road market, and has obtained quite good sales with Shanhai T2 and Traveler and other products with comprehensive and cost-effective models, which can be said to be a dark horse.
Copyright Notice
Some of the pictures in this article come from the Internet
If copyright issues are involved, please contact this official account with the ownership certificate
If you need to reprint, please apply to the background of this official account and obtain authorization
Legal adviser
Beijing Weiheng (Fuzhou) Law Firm, Lai Chenglong, lawyer