On July 28, the 2024 Mid-Year Marketing Summit of "Deep Distribution + Growth is King" Fuqing Home Furnishing was successfully held in Shuyang, Jiangsu. The summit was honored to invite Mr. Chen Hanbin, General Manager of Xiamen Juncai Media, and Mr. Peng Cheng, Project Director of Guangzhou Jianzhong, to interpret the brand strength of Fuqing from multiple perspectives.
Interview with Chen Hanbin, general manager of Xiamen Juncai Media
Be the first in the category
Q: Hello Mr. Chen, I am very glad that Fuqing Pregnancy and Baby Board has achieved very good results on Xiaohongshu, can you share some of Fuqing's strategic layout on the Xiaohongshu platform?
A: The core of Fuqing's strategic layout in Xiaohongshu is to focus on category competition, in Xiaohongshu, a platform with sharing and grass planting as the main features, focusing on core category competition can not only attract the attention of target consumers, but also deepen brand impression and promote conversion through accurate content and interaction. This combination of the brand's core competitiveness and the characteristics of the platform can form a strong market driving force.
Q: What kind of goals and results will Fuqing achieve on the Xiaohongshu platform in the future?
A: We officially entered the Xiaohongshu platform in May, and everything started from scratch. At this stage, Fuqing has ranked first in the quality of similar products in the plate category.
Secondly, remarkable achievements have also been made in terms of search increment, and the frequency of consumers actively searching for Fuqing brands and products is increasing, and Fuqing's market influence and brand awareness are gradually improving.
Interview with Peng Cheng, Project Director of Guangzhou Jianzhong
Celebrate with blessings and set the future
Q: Hello Mr. Peng, as the person in charge of the project construction of the front store and back factory model, you have provided resident assistance to partners, practiced the F6 model of the front store and back factory pioneered by Fuqing, and achieved excellent results. What problems did we encounter in the process of helping the store, and how did we solve them?
A: The challenges we face in the process of helping are indeed diverse. First of all, people are unfamiliar with our marketing model, which is a core issue. In addition, some of our team members are eager for new knowledge, but others are skeptical because of their past bad experiences with third-party services. To overcome these obstacles, we have adopted a two-pronged strategy.
First of all, we worked to change people's perceptions from the very beginning of the project. We dig deep into the current situation, identify their needs and directions, and explain why their past approach hasn't worked. Through such analyses, we help them recognize new possibilities and opportunities.
Second, we take action to deliver results quickly. We use the rich content in the job model to let the team members experience the value of this content first-hand through hands-on experience. When people see the actual results, they naturally become confident in our approach and accept and learn from our content more systematically.
This strategy not only boosts the dealer's confidence, but also promotes their active cooperation and active learning. In the end, we achieved the desired goal together and won the high recognition and trust of our customers.
Q: What are the results of the help, can you share them with us?
A: The results of our assistance program in the first quarter are mainly reflected in two aspects. The first is the progress of the dealer team. Whether it is from the professionalism of the team, the grasp of market information, or the mental state and mental outlook, it shows a completely different style from the past. That's what partners want to see the most.
Secondly, it is reflected in the growth of performance, in the medium-term activities of the store, the store only took 23 days to achieve the performance growth from 2 million to 2.9 million, and even 5 million. The innovation and exploration in the front store and back factory model and the core of the business have also won wide recognition and praise from dealers.
SUMMARY
Dialogue · brief summary
Dialogue Moment
In 2024, Fuqing will comply with potential energy and create potential energy. The value of Fuqing lies in the influence of the brand, and Fuqing takes new media as the core to continuously expand customer acquisition channels for dealer partners and help achieve sales growth. Through this in-depth interview and exchange, Fuqing's brand strength and core competitiveness can be seen at a glance, and in the future, Fuqing will also bring strong brand energy efficiency and empower marketing growth.
Fuqing maternity and infant board export sales first*↓↓↓