On 27 July, the Paris 2024 Olympic Games officially kicked off as the flame was lit, and the world's eyes were on this "romantic city" to follow this sporting event. Many wine companies have also taken action, trying to accurately reach the target group through Olympic marketing, convey brand concepts, consolidate market positions, and expand the circle of friends.
As a boutique winery in the eastern foothills of Helan Mountain, Royal Côme Winery keenly captures this trend, focuses on the Paris Olympics, and "toasts" to sports events, so as to achieve emotional resonance with the majority of consumers, and then complete more valuable and in-depth brand building, and promote the Royal Côme brand to expand new market space.
"As one of the world's common 'languages', sports transcend countries and cultures, and embody valuable spiritual connotations. Wine is also the 'universal language of the world', carrying a unique historical and cultural connotation. Therefore, when sport and wine meet, the two naturally collide with each other to create a unique 'spark'. As a newly rising star winery at the eastern foot of Helan Mountain, Huangkou Winery has won the recognition and favor of many consumers with its taste and quality of 'sweet and balanced, rich aroma and long aftertaste'. During the Paris Olympic Games, Château Royal Côme launched the 'Cheers to the Olympic Games, Cheer for the Chinese Athletes' promotional promotion to cheer for the Chinese team to win the gold medal in Paris! On August 7, Zhang Xueyan of Huangkou Winery said.
Huangkou Winery is located in the core production area of Qingtongxia at the eastern foot of Helan Mountain - Ganchengzi production area, the winery has an organic wine grape base of 2,000 acres, just in the wind valley of Helan Mountain. The strong mountain winds, the dry air and the absence of pests and diseases make the grapes ripe and the wines clean and elegant floral, making it an excellent terroir for high-end wines. The Yellow River is irrigated with water and is rich in organic matter. The unique micro-climate environment results in grapes of excellent quality, high ripeness, balanced sugar and acid, and rich flavor substances.
As an influential wine brand in the eastern foothills of Helan Mountain in Ningxia, Royal Comeme Winery has always been guided by the development concept of "long-termism" and is committed to setting a benchmark for brand building and technological innovation in the wine industry at the eastern foothills of Helan Mountain. It has successively cooperated with Tianjin University of Science and Technology, Northwest A&F University, Chinese Academy of Social Sciences, North University for Nationalities, Ningxia University, etc., to tackle key bottlenecks in grapes and wine and the transformation of scientific research achievements, and have obtained 21 technical patents and important scientific research achievements, solving and filling the difficulties and gaps in the industry's wine varieties, fermentation, equipment and other technologies. Focus on promoting organic viticulture and organic winemaking to provide consumers with healthy and environmentally friendly products. Royal Côme Winery has successively obtained the certification of organic wine grape cultivation and organic wine products, quality management system certification and HACCP hazard analysis and critical control point system certification. In July 2022, it obtained the National Geographical Indication Certificate and the right to use it at the eastern foot of Helan Mountain.
The star wine of Royal Come, Petit Manseng, performed brilliantly and won the "Grand Gold Award" in the 14th G100 International Wine and Spirits Competition, becoming the only Grand Gold Award in the eastern foothills of Helan Mountain that year, which attracted the attention of the industry. The winery's flagship product, Royal Come's Syrah Dry Red Wine, has repeatedly won gold and silver medals in domestic and foreign wine competitions, and is very popular in the market.
At the end of June this year, Château Royale participated in the "2024 Bordeaux Wine Festival" held in France under the organization of the autonomous region government, the management committee of the wine industrial park at the eastern foot of Helan Mountain in Ningxia, and the grape and wine association of the eastern foothills of Helan Mountain in Ningxia. Winery Royal Come's innovative product "Petit Manseng Noble Rotten Sweet White" has conquered the taste buds of wine lovers around the world with its sweet taste, and the unique terroir personality of the flagship product "Royal Craywood Syrah Cabernet Sauvignon Dry Red" has shown the world Chinese passion and ingenuity. At the end of the event, as soon as the winery's sales director Tan Haijia landed on the plane and turned on his mobile phone, he received an order from a wine collector from Macau and a Singapore merchant on WeChat, and said that he wanted to establish a long-term supply and marketing partnership. On July 10, 50 cases of Petit Manseng Noble Borough Sweet White and 120 cases of Blue Syrah Cabernet Sauvignon Dry Red were exported to Singapore and Macau through China Customs.
On the eve of the Olympic Games, Château Royal Come's international order was received, marking the opening of the door to the international stage. "Taking the opportunity of the Olympic Games, Royal Castle Winery launched the 'Cheers to the Olympic Games, Cheer for Chinese Athletes' preferential promotion, showing the world the brand confidence and the beauty of oriental charm in the eastern foothills of Helan Mountain, telling the story of Chinese wines, and letting the world taste the taste of China." Zhang Xueyan of Huangkou Winery said.