On the morning of August 6, the press conference of the 2nd Apple Industry Expo was held in Jinan Fruit Research Institute (East Campus) of the All-China Federation of Supply and Marketing Cooperatives.
This press conference is the first press conference held by the 2nd Apple Industry Expo for interested participating organizations, enterprises, industry professional audiences, industry media and the public. The event disseminated the latest developments of China's apple industry, and at the same time, announced that the second Apple Industry Expo will be held at the Hangzhou International Expo Center from October 28th to 30th. During the press conference, the organizer introduced the activities and highlights of the expo in detail, and synchronized the preparation process of the exhibition to the whole industry.
He Fatao, Executive Deputy Secretary-General of China Apple Industry Association, Member of the Party Committee and Deputy Director of Jinan Fruit Research Institute of All-China Federation of Supply and Marketing Cooperatives, Yang Jie, Deputy Secretary-General of China Apple Industry Association and Director of Research Office of National Apple Engineering Technology Research Center, and Cai Jianfei, founder of iFresh Asian Fruit Association, attended the press conference.
A total of more than 100 professional media, mass media, online media and self-media experts from the industry participated in the online and offline activities, and the press conference was broadcast live on the video account of the China Apple Industry Association and the video account of iFresh.
The 2nd Apple Industry Expo is a large-scale apple industry trade expo facing the global market, jointly led by the China Apple Industry Association, a national association, and the Asian Fruit Association, a professional international fruit production and marketing docking service organization.
He Fatao said that the development of China's apple industry has made remarkable achievements, but it is also facing challenges such as aging variety structure, overcapacity of apples, and insufficient cultivation of new apple subjects, and transformation and upgrading, quality and efficiency improvement are the key to the development of China's apple industry. This year's Apple Industry Expo covers the whole industry chain, including apple planting, sales, supply chain, cold chain transportation and other sectors, and comprehensively demonstrates the intelligent and technological charm of the whole industry chain of China's apple industry.
He Fatao introduced the efforts and achievements made by the China Apple Industry Association in promoting scientific and technological innovation, promoting the docking of industry, university and research, serving members, and promoting brand building. The association hopes to build the Apple Industry Expo, a national and professional expo brand, to provide a platform for the government and industry practitioners to exhibit, business cooperation and brand promotion, and promote the high-quality development of China's apple industry.
Yang Jie said that China's apple industry, as an important part of the country's agriculture, has made remarkable progress in both output and quality in recent years. However, the phenomenon of "good fruits are difficult to buy, and secondary fruits are difficult to sell" still exists in the market, and taking the road of high-quality development is the only way for the development of China's apple industry. Based on the continuous innovation of agricultural science and technology and the continuous optimization of planting management, the output of apples in mainland China this year has increased compared with previous years, and the quality has been further improved. In order to maintain this good momentum, China's apple industry will continue to play a leading role as a brand, drive industrial transformation and upgrading through demonstration effects, and promote the high-quality development of China's apple industry. The expo will invite many well-known enterprises, experts and scholars in the apple industry to participate, providing valuable opportunities for face-to-face learning and communication for apple enterprises, organizations and individuals, and providing a platform for the apple industry to show its own strength, exchange innovation experience and seek cooperation opportunities.
China Apple Industry Expo is the only important event in the industry jointly sponsored by the China Apple Industry Association and the Asian Fruit Association, which is more focused, more professional and more grounded.
Cai Jianfei said that this expo is the only important event in the industry jointly sponsored by the China Apple Industry Association and the Asian Fruit Association, which is more focused, more professional and more grounded. The expo builds a platform for direct communication between fruit buyers, wholesalers, retailers, community group buying and e-commerce platforms and other professional visitors from all over the country and the world, and fruit farmers, cooperatives and enterprises in apple producing areas, reducing intermediate links and improving transaction efficiency. During the expo, forums, seminars and presentations will be organized, inviting industry experts, scholars and business representatives to share the latest apple planting and pre-harvest and post-harvest technologies, including the integration of primary and secondary industries and market trend analysis. The expo will be held at the same time in various forms such as brand promotion meetings, product exhibitions, media promotions, etc., to improve consumers' awareness and trust in domestic apples. At the same time, the expo actively connects with large supermarkets, e-commerce platforms and other sales channels at home and abroad to provide more diversified sales options for fruit farmers and broaden the market space.
The successful holding of this press conference will mark the official launch of the registration and organization of the 2nd Apple Industry Expo related exhibitors, and we look forward to the active participation of enterprises, organizations and individuals related to the apple industry at home and abroad, and welcome everyone to visit Hangzhou International Expo Center from October 28th to 30th to share the grand event of China's apple industry!