In today's era of globalization and digitalization, the commercial value of athletes has gone far beyond the traditional competitive arena to become a bridge between brands, consumers and culture. With the vigorous development of the sports industry, top athletes are not only known for their outstanding performances, but also become valuable resources for major brands with their unique personal charm, extensive social influence and precise target audience positioning.
Who is the first person in the commercial value of Chinese athletes?
On the bright stage of the Beijing Winter Olympics, Gu Ailing won two golds and one silver with her amazing skills and unremitting efforts, writing a strong stroke for China's ice and snow sports, and also allowing her to sit firmly at the top of the commercial value of Chinese athletes in the following two years. Gu Ailing's success is not only a victory at the level of sports competition, but also the starting point of her personal brand and commercial value. With her youthful and positive image, she has attracted the favor of many international brands, and has become a popular candidate for cross-border cooperation, and her influence goes far beyond the scope of sports, and she is regarded as a model of contemporary youth idols.
However, the charm of sport lies in its uncertainty and the spirit of constantly going above and beyond. The wheels of time have entered a new track, and the Paris 2024 Olympic Games have slowly kicked off, ushering in a new "king" in the world tennis world. Chinese tennis player Zheng Qinwen broke through the encirclement and won the first Olympic women's singles gold medal in Chinese history with his indomitable will and outstanding technical strength on this clay court, which carries countless dreams and glory, setting a new milestone for China's tennis career.
Zheng Qinwen's victory is not only an affirmation of her career, but also a huge leap forward in her commercial value. This heavy gold medal, like a magnet, has attracted the attention of many domestic and foreign brands. Her success story has inspired countless young people to pursue their dreams, and her influence has risen rapidly and become the focus of attention from all walks of life. Many media believe that after winning the Olympic gold medal in tennis women's singles, Zheng Qinwen has been promoted to the first person in commercial value of Chinese athletes.
He was signed by Nike at the age of 13
As of the beginning of August 2024, Zheng Qinwen has received more than 10 endorsements and cooperation from big brands, including Nike, Yili, Rolex, Ant Group, Lancôme and Bawang Chaji, etc., and it is believed that many well-known big brands will rush to sign in the next few years. It is understood that Zheng Qinwen has shown talent in tennis since he was a child, and his playing strength and speed are not at the same level as his peers, and he decided to take the road of professional tennis at the age of 11, and was favored by Nike and signed for sponsorship at the age of 13. Last year, Zheng Qinwen ranked 15th among female athletes in the world with $1.7 million in prize money + $5.5 million in sponsorship income. After winning the first Olympic women's singles gold medal in Chinese history this year, the income will surely rise.
Final summary: In fact, both Gu Ailing and Zheng Qinwen are the pride of the Chinese sports world, and they have created extraordinary achievements in different fields. Their business value is not only based on their achievements on the field, but also on their personal charm, social responsibility and continuous efforts. The rise of the two athletes not only shows the vigorous development of China's sports industry, but also establishes a more diversified image for Chinese athletes on the international stage.