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Xu Zheng's new film "Retrograde Life"
Start the limited-time screening and pre-sale
5th
Shenbo International Cinema posted about
A statement refusing to broadcast "Retrograde Life".
The reason for the rejection was 2020
In the "Joint Statement on the Online Premiere of the Movie "Embarrassing Mother".
Fulfillment of promises
The statement mentioned that "we are well aware that as a single theater, the impact on the box office of a movie is minimal, and the cinema should not take the initiative to give up the summer box office, but we firmly believe that the rules of the film industry need all practitioners to consciously abide by it, and the refusal to broadcast director Xu Zheng's "Retrograde Life" is the fulfillment of our commitment in the 2020 "<囧妈>Joint Statement on the Premiere of the Film Network". Time may be forgotten, but there will always be people who remember the importance, fairness, and urgency of consciously abiding by the rules of the film industry. ”
The statement also reads: "We do not go into the specific reasons and contexts, we do not call on anyone to support our actions, nor accept anyone to oppose our actions, although we are small and not perfect, but this decision is based on a genuine love for cinema and encourages filmmakers to abide by their duties, respect and fairness." ”
Xu Zheng's movie "Embarrassment of Mother" is the third work of the "Embarrassment Series" after "People Are Embarrassment in Thailand" in 2012 and "Hong Kong Embarrassment" in 2015, which is also the first time that Xu Zheng's "Embarrassment Series" film has entered the Spring Festival file. The first two works "People in Embarrassment" and "Hong Kong Embarrassment" achieved a box office of 1.267 billion and 1.614 billion in 2012 and 2015 respectively.
"Embarrassing Mother" was originally scheduled to be released in theaters during the Spring Festival in 2020, but due to the impact of the new crown epidemic, all Spring Festival movies including "Embarrassing Mother" were withdrawn. On the day of the Chinese New Year's Eve, the filmmaker of "Aunt" suddenly announced that "Mom" will premiere online on the first day of the Lunar New Year, and users can watch the full film of "Mom" for free on ByteDance's video online platform Douyin, Watermelon Video, Toutiao, and Huanxi Premiere App. This is also the first Spring Festival movie in history to premiere online.
At the same time, Huanxi Media announced that the original guaranteed distribution agreement of "Embarrassing Mother" was terminated, and signed a copyright authorization agreement of no less than 630 million yuan with ByteDance.
In response, Xu Zheng posted: "Thank you Huanxi Media! Thank you for Toutiao (ByteDance)! Thank you to all the previous publishers and promoters! Thank you to all the creators, actors, and all the production staff behind the scenes! Some of them are sorry because there are many departments that work to achieve the best look and feel on the big screen, and they have spent countless days and nights doing so. As I said before, everything we do is for the audience, and on the new day, I got what I wanted! ”
However, then a statement signed "More than 20,000 employees in the Zhejiang film industry" leaked out, which demanded that the online broadcast of "Embarrassing Mother" be stopped, otherwise the film works produced by Huanxi Media and Xu Zheng would be boycotted.
The statement wrote that the Internet premiere of the movie "Embarrassing Mother" produced by Huanxi Media is an act that violates the basic rules of the industry, and listed three major reasons:
1. The movie "Embarrassing Mother" was originally a movie released in theaters, but it was withdrawn due to the new crown epidemic, and Huanxi Media can choose an appropriate period to release it afterwards and continue to enjoy its economic rights. However, theaters across the country have also invested a considerable amount of money for the screening of the movie "Embarrassing Mother", and this "Embarrassing Mother" behavior has brought heavy losses to theaters across the country.
2. Since the development of China's film industry, we support new model breakthroughs, but we must innovate under basic market guidelines. The early goal of the movie "Embarrassing Mother" is the cinema, and the national theaters have done publicity for the movie "Embarrassing Mother", and the cinema is the main propaganda position, but its income is now enjoyed by the Internet platform, this kind of behavior is not innovation, but a dishonest behavior that protects itself and ignores the interests of others.
3. During the special period, the film industry took into account the overall situation and understood the general situation, and most theaters temporarily stopped normal operation, enduring huge economic losses but had no regrets. However, Huanxi Media relied on its own selfishness, disregarded the interests of others, and adopted special methods to kidnap public opinion in a special period.
At the same time, 22 cinema companies and the Guizhou Film Distribution and Projection Industry Association jointly issued the "Urgent Instructions on Requesting the Competent Authorities to Regulate the Film Window Period" (hereinafter referred to as the "Instructions"), saying that theaters across the country have invested considerable expenses for the screening of the movie "Embarrassing Mother", and the "Embarrassing Mother" behavior has brought heavy losses to theaters across the country.
The article stated that it is hoped that Huanxi Media will stop the Internet premiere of the movie "Embarrassing Mother", otherwise the theater chain will boycott the film works produced by Huanxi Media and Xu Zheng to a certain extent.
is Xu Zheng's first theatrical film directed since "Embarrassing Mother".
At present, the pre-sale box office of "Retrograde Life" has exceeded 20 million, and it has not yet been determined how much the boycott of Shenbo International Cinema will affect the box office and reputation of the film. It is worth noting that in addition to "Retrograde Life", Xu Zheng also has a "Embarrassing" series of movies "Embarrassment" that has not yet been released, which is also directed and acted by him, and the film has been filed in Beijing in 2023.
Source: Southern Metropolis Daily, Red Star News, Today's Video Synthesis