Musicals, also known as musical and dance dramas, usually refer to a new form of artistic expression that originated in the late 19th century in the United Kingdom and developed from Broadway in New York, integrating and recreating three different elements of drama, music and dance. Musicals use music, dance, and performance as the main means, and combine stage art, lighting and sound, multimedia vision, etc., to jointly highlight the unique artistic charm of drama.
Affected by the epidemic in 2020, the mainland musical industry was hit hard, and the box office revenue shrank by 73.09% year-on-year, and in 2021, the national musical box office revenue recovered to 1.002 billion yuan, and in 2022, due to the repeated impact of the epidemic, the box office revenue declined, and in 2023, the box office revenue of Chinese musicals rebounded to 1.322 billion yuan, with a year-on-year growth rate of 275.57%. At present, domestic musicals are still dominated by imported original musicals, and the box office revenue of imported original musicals will account for 45.67% in 2023.
Musical theatre is an independent art form with music as the core, incorporating various elements such as drama, dance, and music, and has become an art form that people like to see. In 2022, due to the impact of the epidemic in the first half of the year and the restriction of theater capacity in the second half of the year, the number of musical performances, box office and investment, and the number of new plays created in 2022 will all decline significantly. In 2022, the number of musical theater performances was only 2,000, and in 2023, the market will gradually recover, with the number of performances reaching 8,300, and the number of musical theater audiences nationwide will surge to 3,958,900 in 2023.
The research team of Huajing Industry Research Institute uses a combination of desktop research, quantitative investigation and qualitative analysis to comprehensively and objectively analyze the overall market capacity, industrial chain, operating characteristics, profitability and business model of the development of the musical theater industry. Scientifically use SCP model, SWOT, PEST, regression analysis, SPACE matrix and other research models and methods to comprehensively analyze the market environment, industrial policy, competition pattern, technological innovation, market risk, industry barriers, opportunities and challenges and other related factors of the musical theater industry. According to the development trajectory and practical experience of the musical theater industry, the "2024-2030 China Musical Theater Industry Market In-depth Research and Investment Potential Forecast Report" has been carefully researched and compiled, which provides an important reference for investment decisions, strategic planning and industrial research of enterprises, scientific research, investment institutions and other units.
The "2024-2030 China Musical Industry Market In-depth Research and Investment Potential Forecast Report" makes a specific analysis of the development environment and market operation status of the musical theater industry, and also focuses on the analysis of the industry competition pattern and the business status of key enterprises. It is an indispensable tool for enterprises, scientific research, investment institutions and other units to understand the latest development trends and competition pattern of the industry, grasp the future development direction of the industry, improve the operating efficiency of enterprises, and make correct business decisions.
The data source of this report is mainly a combination of first-hand information and second-hand information, the company has established a strict internal control system of data cleaning, processing and analysis, after the analyst collects information, in strict accordance with the requirements of the company's evaluation methodology and information specifications, and combined with their own professional experience, the information obtained is sorted out and screened, and finally through comprehensive statistics, analysis and calculation to obtain relevant industrial research results.
Table of Contents:
Chapter 1 Characteristics of the Musical Theater Market
1.1 Industry Definition and Characteristics
1.1.1 Musical Theatre Industry Definition
1.1.2 Industry characteristics
1.2 Analysis of the economic environment
1.2.1 China's economic development
1.2.2 Growth of residents' income
1.2.3 Investment in fixed assets
1.2.4 Changes in deposit and loan interest rates
1.2.5 Changes in the RMB exchange rate
1.2.6 International economic environment
1.3 Analysis of the policy environment
1.3.1 Analysis of national macroeconomic regulation and control policies
1.3.2 Policy analysis related to the musical theatre industry
1.4 Analysis of the "Porter's Five Forces Model" for the development of the musical theatre industry
1.4.1 Competition within the industry
1.4.2 Buyer's bargaining power
1.4.3 Seller's bargaining power
1.4.4 Entering Threats
1.4.5 Alternative Threats
Chapter 2 Analysis of the Industrial Chain (Upstream, Downstream and Related Industries) of China's Musical Theatre Industry
2.1 Analysis of the development status of upstream industries
2.2.1 Machinery manufacturing
2.2.2 Stage lamps
2.2.3 Textile industry
2.2.4 Apparel industry
2.2.5 Musical theatre education
2.2 Analysis of the development status of downstream industries
2.3 Analysis of the development status of related industries
Chapter 3 Analysis of the size of China's musical theater market
3.1 Analysis of the size of China's musical theater market in 2023
3.2 Analysis of the regional structure of Chinese musicals in 2023
3.3 Analysis of the regional market size of Chinese musicals in 2023
3.3.1 Market size analysis in Northeast China
3.3.2 Market size analysis in North China
3.3.3 Market size analysis in East China
3.3.4 Market size analysis in Central China
3.3.5 Market size analysis in South China
3.3.6 Market size analysis in the western region
Chapter 4 Overview of the Domestic Market of Chinese Musicals
4.1 Analysis and forecast of China's musical production production
4.1.1 The overall production capacity of the musical theatre industry
4.1.2 Regional distribution of musical theatre production
4.1.3 Production in 2023
4.1.4 Consumption in 2023
4.2 Analysis and forecast of Chinese musical market demand
4.2.1 Characteristics of Chinese Musical Theatre Demand
4.2.2 Main geographical distribution
4.3 Forecast of the supply-demand balance of Chinese musicals from 2024 to 2030
4.4 Analysis of the price trend of Chinese musicals
4.4.1 Chinese Musical Price Trends in 2023
4.4.2 Current market prices and analysis of Chinese musicals
4.4.3 Analysis of factors influencing the price of musicals
4.4.4 Forecast of Chinese musical price trends from 2024 to 2030
Chapter 5 Analysis of the Financial Situation of the National Musical Industry
5.1 Analysis of the scale of the industry to which the musical belongs in 2023
5.1.1 Analysis of the total assets of the industry to which the musical belongs in 2023
5.1.2 Analysis of the number of enterprises in the industry to which the musical belongs in 2023
5.1.3 Analysis of the average number of employees in the industry to which musical theatre belongs in 2023
5.2 Analysis of the economic benefits of the musical industry in 2023
5.2.1 Analysis of the profit and tax rate of the output value of the industry to which the musical belongs in 2023
5.2.2 Analysis of the profit margin of the industry to which the musical belongs in 2023
5.2.3 Analysis of the cost and expense profit margin of the industry to which the musical belongs in 2023
5.3 2023 Efficiency Analysis of the Musical Industry
5.3.1 Analysis of the asset-liability ratio of the industry to which the musical belongs in 2023
5.3.2 Analysis of the number of current asset turnover times in the industry to which the musical belongs in 2023
5.4 Analysis of the industry structure of musicals in 2023
5.4.1 Analysis of the regional structure of the industry to which the musical belongs in 2023
5.4.2 Analysis of the ownership structure of the industry to which the musical belongs in 2023
5.4.3 Analysis of the structure of enterprises of different sizes in the musical industry in 2023
5.5 Analysis of the financial status of enterprises in the industry to which the musical belongs in 2023
5.5.1 Distribution of personnel in enterprises in the industry to which the musical belongs in 2023
5.5.2 Analysis of the profitability of enterprises in the industry to which the musical belongs in 2023
5.5.3 Analysis of the operating capacity of enterprises in the industry to which the musical belongs in 2023
5.5.4 Analysis of the solvency of enterprises in the industry to which the musical belongs in 2023
Chapter 6 Analysis of Key Musical Enterprises at Home and Abroad
6.1 Beijing Happy Twist Entertainment Culture Media Co., Ltd
6.1.1 Brief analysis of enterprise development
6.1.2 Analysis of business conditions
6.1.3 Analysis of the advantages and disadvantages of enterprise management
6.2 Beijing Huanyu Brothers International Culture Media Co., Ltd
6.2.1 Brief analysis of enterprise development
6.2.2 Analysis of business operations
6.2.3 Analysis of the advantages and disadvantages of enterprise management
6.3 Hangzhou New Youth Song and Dance Troupe Co., Ltd
6.3.1 Brief analysis of enterprise development
6.3.2 Analysis of business conditions
6.3.3 Analysis of the advantages and disadvantages of enterprise management
6.4 Seven Acts of Life Cultural Industry Investment (Beijing) Co., Ltd
6.4.1 Brief analysis of enterprise development
6.4.2 Analysis of business conditions
6.4.3 Analysis of the advantages and disadvantages of enterprise management
6.5 China International Culture Group Co., Ltd
6.5.1 Brief analysis of enterprise development
6.5.2 Analysis of business conditions
6.5.3 Analysis of the advantages and disadvantages of enterprise management
6.6 Beijing Oriental Songlei Musical Development Co., Ltd
6.6.1 Brief analysis of enterprise development
6.6.2 Analysis of business conditions
6.6.3 Analysis of the advantages and disadvantages of enterprise management
Chapter 7 Forecast for the Development of China's Musical Theatre Industry
7.1 Production forecast of China's musical theatre industry from 2024 to 2030
7.2 Consumption forecast of China's musical theatre industry from 2024 to 2030
7.3 Forecast of the output value of China's musical theatre industry from 2024 to 2030
7.4 2024-2030 China Musical Theatre Industry Sales Revenue Forecast
Chapter 8 Analysis of Investment Prospects and Investment Strategies in the Musical Theatre Industry
8.1 Industry SWOT model analysis
8.2 PEST analysis of the development of the musical theatre industry
8.2.1 Analysis of the policy environment
8.2.2 Analysis of the economic development environment
8.2.3 Socio-environmental analysis
8.2.4 Analysis of the environment for technological development
8.3 Analysis of the investment value of the musical theatre industry
8.3.1 Analysis of the development prospects of the musical theater industry
8.3.2 Profitability forecast for the musical theatre industry
8.3.3 Investment Opportunity Analysis
8.4 Investment risk analysis of the musical theater industry
8.4.1 Policy Risks
8.4.2 Competition Risk
8.4.3 Operational Risks
8.4.4 Other Risks
8.5 Analysis of investment strategies in the musical theatre industry
8.5.1 Analysis of key investment varieties
8.5.2 Analysis of key investment areas
Chapter 9 Summary of China's Musical Theatre Industry and Suggestions for the Management of Key Clients of Enterprises
9.1 Summary of enterprise problems in the musical theatre industry
9.2 Musical Theatre Corporate Coping Strategies
9.3 Research on the development strategy of the musical theatre industry
9.4 Implementation of key customer strategies in the musical theatre market
9.5 Musical Theatre Project Investment Proposals
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