Half a month ago, Didi released the "Thirteenth Letter to Drivers", in which Didi mentioned that in the second half of this year, it will launch the "Real Run, Real Feeling, I Do Practical Things for Drivers" plan, so that Didi's managers and employees at all levels can run cars full-time, so as to find and solve problems.
As soon as this letter was issued, it also caused heated discussions among Didi masters. Many masters said that they hope that Didi is not just talking, and that those who sit in the office can really come out of the sports car and experience the difficulty of driving through real experience.
On August 2, the official account of Didi Driver announced that the first batch of Didi management and employees have come down to the sports car, including Didi driver protection team, driver growth team, driver communication team, driver experience team, safety operation team, driver service manager and other positions.
At the same time, Didi also truthfully disclosed their order-taking process, and also summarized the problems in the process of sports cars-
For example, in the process of picking up the car, the route given by the platform could not be driven according to the navigation car, which made it difficult for Liu Xiaojian of the safety operation team: How can this be driven?
In the process of running a car, Zhuge Ting, the driver service manager, was guided to a small road by navigation, which was easy to enter and difficult to get out.
Zhang Pengfei, a security team, lamented that it is still a bit problematic to be canceled twice or three times like this.
After a day of running, Ren Xinlu of the driver experience team felt that he was chasing the heat map from morning to night.
In short, it is a great thing for the driver to experience through different positions and find and solve problems from the perspective of the driver. Didi also promised to seriously and continuously improve the problems it sees, and this year it will let the masters see significant changes. Didi's sincere attitude and quick action have also won praise and recognition from the drivers.
However, for drivers, the problems of inaccurate navigation, inaccurate positioning, inaccurate heat map, and serial dispatch of online car-hailing platforms are not the most anxious and difficult pain points for drivers. Some drivers said that they hope that Didi's management will run well, not just for half a day or a day, but for 12 hours a day and half a month like real drivers, so as to put the real pain points of the industry on the table more openly and honestly, and give practical solutions.
The first batch of Didi management has already found so many problems when Didi goes down, so to a certain extent, the platform's operation strategy and related rules will be complained about by drivers, and it may indeed be that it is not close to the real use scenarios of drivers.
Judging from Didi's series of actions this year, as the industry leader, Didi has paid more and more attention to driver experience, retained core drivers, and improved the retention rate of full-time drivers. This also means that the battle for survival of the online car-hailing platform has evolved from volume price to volume service, and from fighting growth to fighting retention.
Didi management down sports car, and that's just the beginning. How long will it take, what problems can be improved, and whether it can further improve the platform ecology and industry ecology, online car-hailing observation will continue to follow up and supervise with the majority of drivers and masters.