On the morning of August 5th, it was rumored on the Internet that a company spent 3 million yuan to invite Ming Dao, a famous actor under Worry-free Media, to bring the goods, but only sold more than 200,000 yuan, resulting in heavy losses for the company.
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The beginning and end of the event
At that time, Sichuan Green Herbal Technology Company decided to find the famous Taiwan actor Ming Dao to bring the goods in order to sell its shampoo product Shiliyan shampoo in 618, so it paid 3 million yuan to the MCN agency Worry-free Media.
This 3 million yuan is also called a pit fee in the industry, I thought that an actor with more than 8 million fans would be able to sell well, but what I never expected was that the total sales sold after the live broadcast were only 348,000 yuan.
However, in the next few days, there were also a lot of chargebacks, excluding possible swiping, etc., and the actual sales in the end were only more than 200,000, which can be said to be miserable.
In fact, their cooperation is three live broadcasts, two on the morning of June 14th, each one is one and a half hours, and one in the afternoon is nearly three hours.
But the editor really doesn't understand why the largest MCN organization chooses to broadcast live during the day, and it's all during working hours, is their planning so bad? I really can't read it.
The pit fee of 3 million, not to mention making money, but if you want to protect your capital, it is estimated that you have to sell 5 million to 6 million, and in the end it was only sold for more than 200,000, so it can be said that the bottoms are lost. Therefore, the company asked for a proportional refund, which is equivalent to a refund of about 2.8 million. Since no agreement was reached, the incident came to light.
In response, Worry-free Media said that this was not a pure live broadcast to bring goods, but also brand promotion for the company, and there was no commitment to sales in the agreement, and there was no guaranteed sales. But in order to prevent both sides from losing, the service can be extended.
At the same time, Worry-free Media also said that if it continues to slander artists like this, it will defend its rights, and if it is not resolved, it will also take the form of prosecution.
As for the reason why sales are so low, some industry insiders said that customers will not only consider the star effect, but also consider popularity, safety, etc., and such a new brand is not suitable for spending a high price to invite celebrities to bring goods, if there is a requirement, it should also be written into the contract.
In fact, this point is very true, you don't have it in the contract, and you haven't stated it in advance, so why do you have to meet your requirements? It can only be said that this company is not thoughtful at all.
Netizens are hotly discussed
After the incident was exposed, many netizens were hotly discussed, but almost all of them thought that it was the manufacturer's problem, and some of the ridicule was particularly funny.
Some netizens said that it was almost the same in the past, and now it costs 3 million to ask Mingdao, so you should pay this tuition.
That's a good thing to say, now Mingdao wants to have no works, and he doesn't even look for bad movies, where is there any influence at all.
Some netizens joked: Is there any mistake, the shampoo is invited to Mingdao, do you want to see how high his hairline is! Seeing this sentence, the editor was about to laugh.
Some netizens said, why don't I know Mingdao in 97? It turns out that this netizen only likes to watch cartoons and Jigong, haha!
Finally, I would like to say
When Mingdao was on fire, it should have been around 2005 to 2010, and it was a proper top stream in those years, at that time, he relied on performing idol dramas outside, but if he wanted to maintain long-term influence, he had to rely on acting skills, and now he should really think about his own problems when he spends 3 million yuan.
In addition, the other party did not promise sales, and there was no such requirement in the contract, who is to blame? This has to make one wonder if the person who made this decision in the company had a short circuit in his head. In all respects, the company should pay tuition, what do you think?