On September 25th, the 2nd Jilin Provincial Traditional Chinese Medicine Health Tourism Forum was successfully held in Ji'an City. More than 120 representatives from Beijing, Shanghai, Jiangxi and other places and all over the province, scientific research institutes, health tourism related institutions, cultural communication institutions and other representatives attended the forum.
Shao Shuai, Vice Mayor of Ji'an Municipal Government, Zhu Guizhen, Vice President of Jilin Traditional Chinese Medicine Health Industry Association, and Chen Dayong, President of Traditional Chinese Medicine Health Tourism Branch of Jilin Traditional Chinese Medicine Health Industry Association, attended the opening ceremony and delivered speeches. Zhu Yong, chief expert of Jilin Tourism Association, deputy director of the Advisory Expert Committee and secretary general, sent a congratulatory message for the forum.
Zhao Hongliang, director of the Service Center of the Jilin Science and Technology Association, Yang Yu, deputy director, Xu Hong, deputy director of the Ji'an Municipal Health Bureau and director of the Administration of Traditional Chinese Medicine, and Zhang Yisheng, president of the Jilin Association of Traditional Chinese Medicine and Health Industry and Jilin Ji'an Yisheng Pharmaceutical Co., Ltd., attended the meeting.
Shao Shuai said that in recent years, Ji'an City has cultivated health tourism as a key industry in the city. In the face of the new situation in the development of the traditional Chinese medicine health tourism industry, the forum should dare to break through the traditional pattern, lead the health demand, actively improve the medical and health service system, lead the diversified development, and form a demonstration effect, so that the traditional Chinese medicine health tourism will become an important measure for the tourism industry and economic and social transformation and upgrading of our province, and continuously meet the multi-level and diversified health tourism needs of the broad masses of the people.
In his speech, Zhu Guizhen affirmed the series of work done by President Chen Dayong and the Health Tourism Branch of Traditional Chinese Medicine, and stressed that in recent years, the state has introduced many policies and measures in the field of traditional Chinese medicine health tourism, and the association should give full play to its platform advantages, make full use of the "window period" of the global spread of the epidemic, closely follow measures, integrate resources, take precautions, rely on the innate conditions of Ji'an City in the development of global tourism, and strive to build Ji'an City into a global city of traditional Chinese medicine health tourism in the new era.
Chen Dayong said that traditional Chinese medicine health tourism is an inevitable trend of future development, but also an important way to help the health of the whole people, but also an important promoter of the transformation of the tourism industry, in the face of the new pattern of development, the branch will build a platform, integrate resources, promote cooperation, promote the province's health tourism academic and scientific research exchanges, and actively help the government and enterprises, enterprises and enterprises to effectively dock.
With the theme of "Traditional Chinese Medicine + Tourism, Helping Jilin Revitalization", this forum aims to vigorously promote the development of traditional Chinese medicine health tourism industry in the new era, cultivate health tourism professionals, and help the province's economic transformation and upgrading, and specially invite experts from Beijing, Shanghai and Jilin to give keynote speeches.
Jia Yunfeng, member of the Expert Committee of the United Nations World Tourism Organization and chairman of De'anjie Global Consulting Group, emphasized with the title of "Chinese Medicine Health Tourism - A New Path to Achieve Common Prosperity" that Chinese medicine health tourism is a new grasp and a new path to achieve common prosperity, he focused on the breakthrough point of the development of traditional Chinese medicine in Jilin under the background of the revitalization of Northeast China, shared with the participants the integrated development map of "18 elements of tourism + 5 major resources of traditional Chinese medicine", and then from the importance of common prosperity, the value of tourism in common prosperity, The role of traditional Chinese medicine in tourism development and how to create common prosperity in Jilin traditional Chinese medicine tourism will be deeply interpreted.
"Traditional Chinese medicine + tourism is an important promoter of the transformation and upgrading of China's tourism industry, and traditional Chinese medicine health + forest health care will be The way of health tourism in China in the future." Zhu Guizhen, vice president and secretary general of the International Health Tourism Professional Committee of the World Federation of Chinese Medicine Societies and vice president of the Jilin Provincial Association of Traditional Chinese Medicine Health Industry Association, shared the ten-point exploration of integrated development from the three aspects of the necessity, feasibility and practice of integrated development with the title of "The Way of Health Tourism in China - Integrated Development of Traditional Chinese Medicine Health care and forest health care". She also stressed that the integrated development of the two cannot be a simple "implantable integration", but a "connotative integration", so that the cultural connotation of traditional Chinese medicine can penetrate into the whole cycle and all aspects of health tourism, so as to create a healthy tourism with Chinese characteristics in the new era.
Hou Shengtian, Vice President of the International Health Tourism Professional Committee of the World Federation and Director of the Health Industry Research Center of the Institute of Traditional Chinese Medicine Development and Strategy of Beijing University of Chinese Medicine, brought the "Strategies and Suggestions for Promoting TCM Health Tourism in Jilin Province - Interpretation of the TCM Health Tourism Destination Index in Northeast China" online, interpreting the current situation of industrial development reflected in the index, the bottlenecks in the development of TCM and the great health opportunities in Jilin Province, and the prospects of TCM health tourism industry under the new pattern. In view of the promotion strategies and methods of traditional Chinese medicine health tourism in Jilin Province, professional suggestions such as the establishment of a regional unified coordination agency and the formulation of sub-regional industrial planning under the overall positioning are given.
In the subsequent peak dialogue session, Zhu Guizhen, vice president of Jilin Traditional Chinese Medicine health industry association, invited Zhang Yisheng, president of the association and chairman of Jilin Ji'an Yisheng Pharmaceutical Co., Ltd., Chen Dayong, vice president of the association, president of the Traditional Chinese Medicine Health Tourism Branch and president of Ji'an Traditional Chinese Medicine Hospital, Du Bingquan, executive director of the association and general manager of Yanbian Shanbao Science and Technology Development Technology Development Co., Ltd., Zhou Yunbo, director of the association and executive director of Tonghua Wanlinfeng Cultural Tourism Co., Ltd., vice president of the Traditional Chinese Medicine Health Tourism Branch. Bai Sheng, chairman of Ji'an Tourism Development Group Co., Ltd., and five other guests came to the stage and focused on "What attempts have enterprises made in health tourism?" "What kind of barriers do TCM health tourism need to break in order to develop this industry in the future?" Issues such as exchange and discussion.
At the meeting, the "Additional Directors of the Traditional Chinese Medicine Health Tourism Branch of Jilin Traditional Chinese Medicine Health Industry Association" was also carried out, and 6 people including Bai Sheng, chairman of Ji'an Tourism Development Group Co., Ltd., Wang Zhongping, chairman of Jilin Baishan Legendary Health Pharmaceutical Co., Ltd., Wang Hong, chairman of Ji'an Hongwuwei Technology Co., Ltd., Liu Yunfeng, chairman of Ji'an Zhengfa Industrial Co., Ltd., Zhang Junwei, general manager of China Qinghe Aoyang Wild Ginseng International Trade Market, and Wang Yong, chairman of Jilin Miaoxiangshan Ice and Snow Sports Tourism Group Co., Ltd., were added as vice presidents.
The forum was hosted by Ji'an Municipal People's Government and Jilin Traditional Chinese Medicine Health Industry Association, hosted by Jilin Traditional Chinese Medicine Health Industry Association Traditional Chinese Medicine Health Tourism Branch, and co-organized by Ji'an Traditional Chinese Medicine Hospital and Jilin Ji'an Yisheng Pharmaceutical Co., Ltd.
Source: Jilin Province Traditional Chinese Medicine Health Industry Association