Text/Leju Finance Jin Wenyu
With the vigorous development of digital technology in China, the home furnishing industry is undergoing unprecedented changes. Digitalization not only reconstructs the production efficiency of all aspects of the customization industry, reshapes the development trajectory of home furnishing enterprises, but also redefines the future of the industry.
Recently, Gold Medal Home Furnishing (603180. SH) announced the acquisition of 15 million shares of Xiamen Kunlu Artificial Intelligence Research Institute Co., Ltd., and after the completion of the transfer, Gold Gold Home will hold 15% of the equity of Kunlu Artificial Intelligence Research Institute.
It is understood that the Kunlu Artificial Intelligence Research Institute will conduct artificial intelligence technology and application research for the pan-home industry, and its core members are from Sun Yat-sen University, led by Dr. Ren Yuheng, and the team has rich experience in the research and development of pan-home digital transformation applications. At the same time, the Kunlu Artificial Intelligence Research Institute plans to cooperate with Pengcheng Laboratory, Wuhan University, Sun Yat-sen University, Guangdong University of Technology and other scientific research institutions to jointly study the application of artificial intelligence technology in the pan-home industry, and empower the digital intelligence of the Internet ecological platform of the pan-home industry.
This investment is an important layout of Gold Home Furnishing in the field of artificial intelligence, and will be committed to promoting the application and development of artificial intelligence in the pan-home industry, leading the industry to move from digitalization to intelligence, and empowering the development of new quality productivity.
Focus on the full-link digital and intelligent upgrade to empower the company's business to develop in an all-round way
For custom home furnishing companies, in order to meet the needs of consumers for differentiated customized products and provide consumers with high-quality customized products, it is inseparable from the technical support of intelligent manufacturing.
At present, the trend of integration in the home furnishing industry has been highlighted, but the traditional supply chain model is inefficient and involves many intermediate links, which puts forward higher requirements for the supply chain integration ability and operation management ability of enterprises. Whether it's marketing design or manufacturing, digital solutions are needed. Among them, marketing affects the operation and management of precise traffic, while production determines the quality of products and delivery.
As a leading enterprise in China's customized home furnishing, Gold Home Furnishing attaches great importance to the subversive role of artificial intelligence innovation in the home furnishing industry, and actively implements technical research and strategic layout.
At the 25th anniversary ceremony and global franchisee summit held in March this year, Wen Jianhuai, chairman of Gold Medal Home, said that in the next three years, Gold will focus on "technology-driven innovation" while adhering to the existing four major competitive strategies, and the specific measures taken include the layout of AI intelligent design drainage, industrial Internet of Things, and full-link digitalization + artificial intelligence.
This time, Gold Home Furnishing has invested in Kunlu Artificial Intelligence Research Institute to create a two-wheel drive model of "key projects + basic research", which can receive cutting-edge AI technology trends most quickly, continuously explore the C2M model of home furnishing, enhance the company's 1+5+1 digital tools to develop intelligently, realize the seamless connection between design and production, and quickly promote industry applications, continue to improve and maintain technological leadership, and establish an intelligent matrix integrating marketing design, intelligent manufacturing and intelligent services.
Specifically, on the design side, Gold Home Furnishing carries out operational transformation through the Artificial Intelligence Research Institute to achieve rapid parametric and accurate design, improve the design experience, improve the efficiency of customer acquisition and conversion, and at the same time build the core capabilities of the whole home delivery based on intelligent design extension to achieve rapid quotation, home improvement BIM, delivery management, etc.
On the manufacturing side, through artificial intelligence technologies such as machine learning, visual inspection, and multi-modal optimization, combined with digital-real integration technology and embodied intelligence technology, intelligent upgrades are carried out from three different levels: production planning optimization, production process optimization, and production process optimization, so as to realize intelligent data analysis and prediction, intelligent quality control and optimization, adaptive control scheduling and optimization, intelligent resource management, energy conservation and emission reduction, comprehensively improve the company's flexible intelligent manufacturing efficiency, reduce production costs, and improve product quality.
The digital workforce is also an important use case. Based on the multi-modal model, Gold Home Furnishing builds digital employees, and through a large number of learning, it handles all kinds of cumbersome affairs such as customer service, office, and legal review, improves the efficiency of office interaction, liberates productivity, and serves dealers, suppliers and end users, and empowers the company's business to develop in an all-round way.
Strengthen the drive of technological innovation and reconstruct the underlying logic of customized home furnishings
In the process of digital transformation of the industry, Gold Home Furnishing is undoubtedly the forerunner.
According to Leju Finance, in the field of digitalization and artificial intelligence, Gold Medal Home Furnishing has already been laid out. In 2009, Gold Home Furnishing took the lead in exploring home digitalization by presiding over the "National 863 Program" home furnishing mass customization project; Since then, Gold has introduced data mining and artificial intelligence (AI) technologies in industrial application scenarios to achieve intelligent manufacturing.
In 2023, Gold Medal Home's super factory in Chengdu will be officially put into operation, which is the first digital twin factory in the home furnishing industry, realizing full-link digital production from automatic ordering, plate warehouse, production, and finished product delivery, creating a benchmark for intelligent manufacturing in the industry.
In July this year, Gold Home Furnishing Innovation released the cutting-edge home intelligent design software "Feiliu AI Design Software" and the first AI tailor-made cabinet to reconstruct the underlying logic of customized home furnishings and open a new round of industry efficiency and service experience innovation revolution.
In the same month, Gold Gold Home also invested in Yuanfu Logistics, introduced national dry warehouse distribution resources and advanced digital and intelligent scheduling system, further built an efficient and low-cost national warehouse distribution network, reduced the transit link between goods from the factory to the end customer, ensured the safety and integrity of goods in the transportation process, and reduced logistics costs and cargo damage risks, greatly improving logistics efficiency and service quality.
From the perspective of the empowerment path of technological innovation, every technological innovation of Gold Gold Home Furnishing is an innovative change that conforms to the industry trend and takes user needs as the core.
Reflected in performance, the transformation and upgrading of digital intelligence also plays an important role in driving the growth of sales and revenue of enterprises. According to the financial report,
In 2023, Gold Home Furnishing will achieve both revenue and net profit attributable to the parent company. Among them, revenue increased by 2.59% year-on-year to 3.645 billion yuan, and net profit attributable to the parent company increased by 5.40% year-on-year to 292 million yuan. In the first quarter of this year, the revenue of Gold Home Furnishing increased by 11.45% year-on-year to about 641 million yuan, and the net profit attributable to the parent company increased by 11.16% year-on-year to about 36.41 million yuan.
Regarding the reasons for the growth of net profit and non-net profit, Gold Medal Home Furnishing attributed it to "the company continues to deepen technological innovation and cost leadership strategy, build the core digital intelligence and cost power of digital research, production, supply and marketing, improve the company's intelligent and flexible manufacturing level, and the results of cost reduction and efficiency improvement measures are increasingly apparent; At the same time, the company continued to optimize the supply chain, improve the efficiency of supply chain management, and the cost of raw material procurement decreased. ”
As a pioneer in the digital transformation of the home furnishing industry, Gold Home has always adhered to exploring digital upgrades, and actively deployed AI intelligent design drainage, industrial Internet of Things, full-link digitalization, artificial intelligence, etc.
In addition to the Kunlu Artificial Intelligence Research Institute, Gold Medal has also set up a number of research institutes such as Dianjin Research Institute and Manio Electrical Research Institute on the underlying design to research and layout forward-looking technologies, and basically form a customized home furnishing R&D system + four research institutes of the group, which will apply digitalization to the whole value chain and promote the high-quality development of the enterprise.
For Gold Medal Home, no matter how the wind of the home furnishing market changes, the vision of the people's pursuit of a better life is consistent. In the future, Gold Home Furnishing will continue to drive innovation through technology, enhance brand power, product power, service power, etc., strengthen core competitiveness, and become a benchmark enterprise for new quality productivity.