The rumbling drums sounded in the small square of the Huahai Night Market in Heihanling Village, Sihai Town, Yanqing District. On the evening of August 2, the boutique performance of the 2024 Rural Tourism Summer Resort Cultural Season in Yanqing District was staged here, bringing performances to tourists and local residents who came to cool off, and also unlocking a new model for the integration of culture and tourism.
32 performances in a month
The well-known scenic spot Four Seasons Flower Sea in Yanqing District is located in Sihai Town and its surroundings between the green mountains and green waters, and many homestays in Heihanling Village in Sihai Town are popular with tourists, and the night market here is also a demonstration site for the local night economy, and tourists and villagers like to come to spend the summer. At 18:30 in the evening of the same day, different snack stalls were steaming hot, and on the stage of the small square at the end of the night market, a variety show attracted everyone's attention. Poetic classical dance, free and cool street dance, soulful and beautiful solo singing, and exciting acrobatics were staged one after another, and the small square that can accommodate two or three hundred people gradually filled the audience, and the people eating and drinking in the night market stalls also looked here again and again.
"It's cooler in the mountains, so our family of three made an appointment with a friend and a family of three to come here to experience the natural scenery." Ms. Liu, who was eating barbecue, said that they lived in a nearby homestay, and saw the introduction of the evening performance in the store, so they came here to eat and watch, which was very pleasant.
In order to bring a better cultural experience to tourists and help local homestays attract tourists, since mid-July, the 2024 rural tourism summer and summer cultural season activities of "Mountains and Rivers Send Love to Yanqing Have Drama" will be staged simultaneously in 8 key homestay villages in Yanqing District every Friday and Saturday night. The event will run until August 24 and will feature 32 performances over a month.
A number of art troupes in Beijing have entered the countryside
Every weekend, Shixia Village, Badaling Town, Heihanling Village, Sihai Town, Yaoguanling Village, Liubinbao Township, Baolinsi Village, Jingzhuang Town, Huozhuoying Village, Kangzhuang Town, Houhelongmiao Village, Zhangshanying Town, Shangmo Village, Yongning Town, and Penyao Village, Jiuxian Town, 8 villages will usher in wonderful performances, including quyi, acrobatics, variety shows, concerts, etc., China Broadcasting Art Troupe, China Film Orchestra, China Acrobatic Troupe, Beijing Quyi Troupe, China Puppet Art Theater and other art troupes in Beijing and many artists will go to the countryside. Surprise the audience with various theatrical performances.
In the quaint Shixia Village, the open-air stage is a good place to enjoy the night and watch the show. A song with a strong Beijing flavor "Jinghua Spring Morning", taking the audience into the play, "The Moon Represents My Heart" has a melodious and tactful melody, and "Lift Your Hijab" is full of exotic style. The lakeside night market in Baolinsi Village, Jingzhuang Town, is a popular check-in spot in summer, with a wide variety of food at the snack stalls, tourists can enjoy the happiness on the tip of their tongues. "Yanqing Show" not only enriches the cultural life of the villagers, but also brings a new experience to tourists.
Farmers in the suburbs eat the integration of tourism and tourism to "increase income"
The integration of culture and tourism has yielded fruitful results. With the deepening of the cultural season, rural tourism in Yanqing District has shown a vigorous development trend. Many farmers have achieved a steady increase in their income by participating in rural tourism projects. Farmers in the suburbs have eaten the integration of culture and tourism to "increase income", and the rural collective economy of Yanqing has taken a "free ride". Qi Xiaomeng, the ·director of the B&B, said that in the summer, more and more tourists come to Yanqing to spend the summer, "They will come to the B&B and ask what cultural activities are here, and there are many parent-child families who live here, and they are very happy to hear that there are performances nearby." Qi Xiaomeng introduced that before the performance, the B&B will also set up booths around the performance square to introduce the characteristics of Yanqing's cultural tourism, and many tourists attracted by the performance have also become the source of guests for the B&B.
It is understood that Yanqing has innovatively launched the "1+N" cultural distribution model in this cultural season, integrating high-quality theatrical performances with diversified activities such as rural cultural markets and night market food, so as to provide tourists with a full range of cultural tourism experiences. Cultural activities have changed from "serving citizens" to "serving citizens + tourists", which has become one of the highlights of Yanqing's acceleration of supply-side structural reform in the cultural field. Zhou Baoping, deputy director of the Yanqing District Bureau of Culture and Tourism, said, "We hope to further promote the development of rural tourism in Yanqing and build a cultural brand with Yanqing characteristics by holding cultural season activities." At the same time, we also hope to bring more income opportunities to local farmers through the integration of culture and tourism, and promote the sustainable development of the rural economy. ”