With the construction of the "Yanyu Lanshan" Rural Revitalization Demonstration Belt in Chengguan District, Lanshan Farmhouse has successfully created a number of "Internet celebrity" farmhouses by upgrading files, introducing new concepts, and encouraging maker management, providing tourists with more consumption formats, models and unique experiences. The opening and development of these farmhouses have attracted a large number of tourists to bring fire to rural tourism, revitalize the economy, enrich the people, and beautify the townships, further transforming the "beautiful resources" of the countryside into a "beautiful economy".
A new look after the upgrade of the traditional farmhouse
In order to have more interaction and connection with customers, the owner extended the brand's offline space to Lanshan, keeping up with the elements of the times and development needs, and turned a courtyard in Lanshan into a farmhouse, and named it "Not Far from the Mountain". Feng Panjun, the operator, recalled: "At the beginning, this courtyard was to provide a relaxed environment for students learning flower arrangement, and it was not open to the public, but later everyone felt that the atmosphere here was very good, and they also wanted to bring their families and friends to gather here, so we redesigned and renovated in 2021 and added three new homestays, integrating traditional farmhouses into a variety of consumption experiences such as homestays, team building, and entertainment, so that tourists have more choices." ”
Tourists enjoy the sunset over Lanshan at the "Not Far from the Mountain" farmhouse
"Not far from the mountain" breaks the single stereotyped development model, regularly carries out floral art and photography salons here, organizes movie viewing activities every night, the courtyard is not large, but it has attracted many citizens and tourists, and has received rave reviews. When night falls, tourists open their hearts and talk to each other, away from the hustle and bustle of the city, and enjoy the night view of the top of Lanshan Mountain. Ms. Zhang, who came from Xi'an to learn floral art, and her companions couldn't help but pick two apples from the tree, and said: "I want to take them back to my family to taste, I didn't expect Lanzhou to have such a comfortable and comfortable yard. ”
Students' display of the results of the floral art class
Lanshan Town is built on the mountain, the environment is elegant, the scenery is pleasant, it is the first farmhouse with a homestay on Lanshan. Shi Yong, the person in charge of Lanshan Town, told reporters: "At present, there are 10 homestays, including long private rooms and homestays for individual guests. In order to allow tourists to enjoy the Eastern Mediterranean style light luxury homestay, we have built the adobe house into a boutique homestay, with toilets on the upper and lower floors, equipped with tea tables, mahjong tables, TVs, and a panoramic view of Lanshan Mountain from the balcony. "As a rural renewal project in Lanshan, in order to allow villagers and village collectives to join, the investor has designed a tripartite win-win business model, taking into account the interests of all parties, driving employment and improving Lanshan's economic development. This year's newly renovated red corridor provides great convenience for tourists, and the six large boxes in the hall are renovated to make tourists feel at home.
The exterior of the B&B in Lanshan Town
In recent years, with the diversification of consumption, a number of unique farmhouses have also appeared on Lanshan. Last year, through investment promotion, ethnic villages and villages collectively introduced Lanshan Xingmu Camp, relying on the existing natural conditions and environment to develop a camping base to create a good place for citizens to relax and enjoy the coolness. Ma Yingzi, the person in charge of the camp, said: "We get rid of the traditional model of a single farmhouse, and plan parent-child camps and self-camps, so that citizens and tourists who come to Lanshan can taste the national culture, taste the national food, and feel the different scenery of Lanshan." There is a book wall in the glass room, where everyone can pick up and read, and various schools and units in Chengguan District will also hold reading clubs here, so that adults and children can immerse themselves in reading. ”
Xingmu Camp has become the summer check-in point chosen by many parents
Walk into the dust pavilion, a red wall, a piece of green tile, everywhere exudes the atmosphere of the south of the Yangtze River, the soil kang in the house, hanging paintings, and the northwest characteristics are fully revealed, Honggou Village, a traditional farmhouse that has been operating for seven years, since the summer, it has become a good place for many citizens to relax and relax, live in a farmer's house, taste farmhouse dishes, enjoy the pastoral scenery, is its unique feature. Operator Wang Kai said: "Born in Lanzhou, grew up in Lanshan, although in the northwest, but yearning for the water town in the south of the Yangtze River, so he turned his small courtyard into a quiet courtyard, whenever it rains, the air is hazy, and it is another scene." ”
View of the inside of the Dust Pavilion
When some businesses successfully break the circle with creativity to attract tourists, some businesses are in a dilemma due to unreasonable decoration design, imperfect functions, weak competitiveness and other shortcomings. At the same time, Chengguan District took the construction of the "Yanyu Lanshan" Rural Revitalization Demonstration Belt as the traction, organized and mobilized 618 "two representatives and one committee" at the district level to grasp all the farmhouses in the demonstration belt, give full play to the resource advantages of the representatives and members, and make every effort to promote the upgrading of farmhouses.
With the in-depth promotion of the construction of the "Yanyulan Mountain" Rural Revitalization Demonstration Belt, the living standards of farmers have been continuously improved, and the rural environment has become more livable, which will also provide tourists with a richer and more diverse tourism experience and inject new vitality into the cultural tourism industry in Chengguan.