According to a number of bloggers, on July 29, a number of merchants besieged the headquarters of Pinduoduo Temu, an incident that attracted great attention in the e-commerce industry.
In response to the incident, Talk also reported on it, but in the past two years, multiple platforms have received complaint notices, among which the WeChat public account has given relevant information about the complainant.
On other platforms, Talk found more detailed reasons for complaints, but the platform did not provide information about the complainant, nor did it have any supporting materials.
If this complaint is described as an official act of Pinduoduo, then it also means that Pinduoduo indirectly responded to the fact that it was blocked by merchants.
As can be seen in the description of the complaint, Pinduoduo gave a detailed explanation of the incident.
It can be seen that this complaint describes the fermentation of relevant content as an abnormal transmission path, and it is suspected that there is malicious manipulation and release by an institution behind it. The relevant content has seriously disrupted social order and infringed on the reputation of the enterprise.
At the same time, in the statement, the complainant pointed out that the link and video content used expressions such as "Somalia", "cutting leeks" and "fining hundreds of millions", which is a defamation without factual basis. Some of the videos show the scene of the enterprise office building and the office building park, and the above-mentioned personnel forcibly invaded the enterprise office area, which has seriously interfered with the operation of the enterprise.
The core of the above content is Wang Yu's description of "Pinduoduo and Pinduoduo cross-border e-commerce temu indiscriminate fines", but this statement is inconsistent with the facts and is a serious slander against the enterprise. It has been verified that the cause is that some consumers found quality problems after purchasing goods from enterprises. Submit an after-sales application. The platform shall punish the violating merchants in accordance with the relevant agreements signed by the merchants when they enter the platform to protect the rights and interests of consumers. Some of the penalized businesses ignored their own violations and used illegal means to assemble and make trouble in the company's office premises, suspected of picking quarrels and provoking trouble, and the company has reported to the police.
At the same time, it is described that the appeal channels of enterprises and merchants are unimpeded. If the merchant has any objection to the processing result of the platform, he can submit relevant supporting materials to appeal to the platform, and there is no situation where the interests of the merchant are disregarded. In this incident, Duohuan has dealt with and mediated the issues raised by the merchant, but the merchant has always refused to recognize the mediation results and the terms of the relevant agreement signed when entering the platform. Moreover, some of the above-mentioned self-media pretended to be enterprises and merchants, and used your platform to spread one-sided and false information in violation of regulations without factual basis, and maliciously instigated public opinion. In addition, the relevant accounts use social platforms to spread mass incidents that endanger social and public safety, incite attacks on enterprises, and have caused a large number of negative evaluations against enterprises, violating the Civil Code and other relevant provisions, causing a bad impact.
In response to this complaint, because the platform did not give the complainant's information, ValueTalk could not confirm whether it was Pinduoduo's official behavior, but considering that Toutiao is a big platform, the authenticity of this complaint is still relatively high.
As an e-commerce platform, Pinduoduo and its overseas business Temu have accumulated a large number of users, and it is the platform's obligation to safeguard the interests of consumers, especially for merchants who violate the rules, the platform should still insist on dealing with them, only in this way can they develop healthily.
At present, Huang Zheng has left Pinduoduo, Pinduoduo co-CEO Zhao Jiazhen and Pinduoduo chairman, co-CEO Chen Lei has opened a new era of Pinduoduo, how to deal with the relationship with merchants in the next few years, will directly determine the development ceiling of Pinduoduo, especially the current automatic price follow-up, refunds and service fees have caused a large number of merchants to be dissatisfied, for Pinduoduo's follow-up management of merchants, the value of Talk will continue to pay attention.