Marketing skills: How can marketing novices improve performance, please listen to what marketing masters say
For some new marketing novices, they are most envious of those marketing masters, thinking that one day they can learn the skills of others, so that they can also perform Changhong and bill every month.
For marketing novices, how to improve sales skills and increase the transaction rate, let's talk about this topic today, hoping to give marketing novices some inspiration.
It's important to find a way to understand the customer's motivations, rather than rushing to introduce the product. Many salesmen want to introduce the information they know to the customer as soon as they see the customer, hoping that the customer can quickly accept it and be consistent with themselves, but you don't know what the customer's idea is, how much he knows, whether he is on guard, believe it or not, in this case, the more you say, the more people may be disgusted, do you say it will be effective? What customers want is their own buying point, not your selling point, for customers, before they realize that they have needs, no matter how good your product selling point is, what does it have to do with him? Therefore, you must let him know what his problem is, whether he has a solution, if not, whether you want to listen to my plan, maybe it will give you a little inspiration and thinking, so that people are willing to listen to you.
To restrain their desire to make a deal, many salesmen are full of confidence before meeting customers, always feel that they have a good relationship with customers, according to their own analysis and judgment, after listening to their own introduction, customers will be impressed, based on this judgment, he feels that it is a stable thing, it can be successfully acquired. But the result is a slap in the face, not at all what you imagined, what you said, the customer doesn't believe it, you think you can impress his solution, the customer says, I'll think about it again, and then there is no then. We often say that the greater the hope, the greater the disappointment, to get used to the rejection of customers, this is a normal thing, do not be rejected by one or two customers and begin to doubt life, doubt whether they are suitable for sales. When meeting customers, don't have high expectations, the higher the expectations, the more nervous you will be, the more you care about the results, the stronger the utilitarianism, for this, the customers are in the eyes.
To maintain an empty cup mentality, many people can't tell whether it is the result of their own efforts or the result of resource matching brought by the platform, every time they encounter difficulties, they feel as if they will swim in a different pool, which is actually not right, all of us no matter how good you have done in this industry in the past, when his environment changes, you need to learn again, to adapt, and learning needs to have a zero mentality, empty cup mentality. We often say that only when we learn to empty ourselves can we put in more things, take the initiative to innovate, and do a good job of updating and iterating knowledge, so as to adapt to the requirements of the ever-changing new situation. Otherwise, if you always lie on the credit book, you will be eliminated.
Stick to the review every day. Review is a perpetual motion machine that can make one's progress every day, there is a good saying, when you don't know how you succeed, you can only succeed once, when you don't know how you failed, then you will continue to fail, and the review is to let you know how you succeeded, what experience you can gain, get experience skills that can be replicated successfully, so that you know how to fail, what lessons to learn, so that you can avoid continuing to fail next time. Through the review, you can know where you are doing right, where you are not perfect enough, where you can continue to improve, here is to remind everyone that you must look inward, find your own reasons, and do not push to objectivity, that is useless, it will not do you any good.
For marketing whites, we must lay a solid foundation, learn more, ask for advice, and then use the knowledge and skills learned, learn by doing, learn by doing, only practice more, go to the market more, so as to accumulate more experience value, form a sales idea and process suitable for yourself, so as to go wider and wider on the road of sales.
Life is full of knowledge, learn a little every day, accumulate a little, you can be on the road of daily life, less detours, I hope my original information can help you, thank you for your attention!
The picture comes from the Internet