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preface
The equipment worn by the athletes on the field is not only related to commercial interests, but also has a certain impact on the athletes' competition! At the same time, it is also a way for brands to compete. Today's young people pay more attention to the comfort and practicality of products, and brand competition has shifted more to product development and innovation!
Brand competition
The equipment worn by athletes during competitions is usually a secret competition between major brands, and what brand of clothes and shoes athletes wear will involve huge commercial interests.
With the development of the times, young people no longer worship the brand as blindly as before, and they pay more attention to the comfort and practicality of the product itself.
The competition between brands has also shifted more to product development and innovation, taking the sporting goods industry as an example, although Anta has successfully achieved the challenge of international sports brands in recent years through a series of moves such as signing NBA stars and Olympic champions.
However, as the leader of the sporting goods industry, Li Ning will not easily show weakness, and it has chosen a relatively stable development path, that is, to win the trust of consumers through the improvement of product quality and brand image.
And this road down, Li Ning has been accumulating for a long time, not to say that a brand can be accumulated in a few years, Li Ning can have today's status, and the accumulation behind it is also very deep.
The reason why Anta has been able to succeed in the international market is largely due to the accumulation of Li Ning in the domestic market, and under the leadership of Li Ning's predecessor, the mainland sportswear brand has its current position in the international market.
It can be said that in the field of sportswear industry, although Anta got up relatively early, it still takes time to accumulate and precipitate to really compete with these old brands such as Li Ning.
And this phenomenon of competitors leading peers forward is a good thing for the entire sporting goods industry.
However, in the table tennis competition, Sun Yingsha and Wang Chuqin had to adjust their sports pants all the time, and the pants were too tight to make the game go smoothly.
However, this small incident caused a sensation, and the two athletes appeared in front of the camera wearing the sportswear of Anta and Li Ning respectively, and the two major sportswear brands of Anta and Li Ning also became the focus.
Someone even joked: "In order to prove that the quality of their products is okay, Anta and Li Ning have to find someone to come out and drag their pants." ”
Li Ning's most popular way of collapsing houses
When the picture of Sun Yingsha and Wang Chuqin adjusting their pants spread all over the Internet, someone soon focused the camera on the buttocks of the two athletes.
Although there is nothing wrong with the picture, this kind of groundless speculation about the athlete's privacy and amplifying its meaningless behavior is undoubtedly very disrespectful to the athlete in the eyes of netizens.
Turn
And when netizens questioned the Li Ning sportswear worn by Sun Yingsha and Wang Chuqin, Li Ning chose to remain silent.
In the face of doubts and accusations from public opinion, it is certainly right for companies to choose to keep a low profile. But in the long run, companies should be more vocal about their own products.
The adjustment of the pants by Sun Yingsha and Wang Chuqin can only show that there are problems with individual products, but not that there are problems with the quality of the entire brand's products. Enterprises can restore the truth by publishing relevant product quality information.
When public opinion learns that this matter is only a matter of individual product quality, I believe that the vast majority of people will maintain a rational judgment on it. But the silence of the corporate side will only make public opinion roll wider.
In the face of such huge public pressure, enterprises should take this incident as an opportunity to strengthen product quality control and carry out marketing innovation.
Write at the end
In the highly competitive sportswear industry, Li Ning and Anta have their own development paths as mainland brands. However, some trivial matters may be magnified and distorted, which will have a negative impact on the image of the mainland. Enterprises should speak more on the side of their own products, strengthen product quality control, and carry out marketing innovation. For consumers, it is more important to judge rationally and not question the quality of the entire brand because of individual incidents. What are your thoughts on this brand competition? Come and share your views in the comments!
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