On July 30, 2024, the Wine Professional Committee of China Poetry and Wine Culture Association was officially established in Wuhai City, Inner Mongolia Autonomous Region.
Zhou Heping, former Vice Minister of the Ministry of Culture and Honorary Director of the National Library, Wang Gengnian, former member of the Party Leadership Group of the State Administration of Radio, Film and Television, Director of China Radio International, and Consultant of the China Poetry and Wine Culture Association, Jiang Qiuxia, member of the 12th National Committee of the Chinese People's Political Consultative Conference and President of the China Poetry and Wine Culture Association, Bao Mingde, member of the 12th National Committee of the Chinese People's Political Consultative Conference and former Secretary of the Party Committee of the Institute of Literature of the Chinese Academy of Social Sciences, Professor Li Hua, founder and lifelong honorary dean of the Wine College of Northwest A&F University, Professor of the Wine College of Northwest A&F University, Professor Wang Hua, Director of China Wine Museum, Meng Peiyun, Member of the Standing Committee of Wuhai Municipal Party Committee and Director of the Propaganda Department, Tian Wangrong, Chairman of Inner Mongolia Sunshine Tianyu Grape Wine Co., Ltd., and hundreds of people from domestic wine producing areas, wine enterprises, wine wineries, wine distributors and media reporters attended the inaugural meeting, and Inner Mongolia Sunshine Tianyu Grape Wine Co., Ltd. provided strong support for the inaugural meeting.
Meng Peiyun, member of the Standing Committee of the Wuhai Municipal Party Committee and Minister of the Propaganda Department, delivered a speech
Meng Peiyun, member of the Standing Committee of the Wuhai Municipal Party Committee and Minister of the Propaganda Department, said in his speech that he gathered with all the guests today to witness the important moment of the establishment of the Wine Professional Committee of the China Poetry and Wine Culture Association. The grapes produced in Wuhai City are of high quality, with more than 120 grape varieties in the city, a planting area of more than 30,000 acres, an annual production and processing capacity of 14,000 tons of wine, grapes and wines have won international awards for many times, "Wuhai grapes" have won the national geographical indication certification trademark, and Wuhai has been identified as the permanent venue of the World Desert Wine Competition by the Brussels International Wine Appraisal.
Zhou Heping, former Vice Minister of the Ministry of Culture and Honorary Director of the National Library, awarded the plaque to Wang Hua, Secretary-General of the Wine Committee
Wang Gengnian, former member of the Party Leadership Group of the State Administration of Radio, Film and Television, director of China Radio International, and consultant of the China Poetry and Wine Culture Association, delivered a speech
"Culture is the soul of a country and a nation, culture prospers the country, culture is strong, and the nation is strong. The prosperity of the country needs the prosperity of culture, and the prosperity of the industry also requires the culture first. On the occasion of the establishment of the Wine Professional Committee, Wang Gengnian, a former member of the Party Leadership Group of the State Administration of Radio, Film and Television, former director of China Radio International, and consultant of the China Poetry and Wine Culture Association, was entrusted by President Jiang Qiuxia to deliver a speech at the inaugural meeting, saying that the establishment of the Wine Professional Committee should first take the promotion of Chinese wine culture as the primary task, and take culture first to promote the healthy development of China's wine industry: first, pay attention to improving quality, grasp technology and production, which is the foundation; the second is to pay attention to enriching the taste and adapting to the emotional experience of consumers; the third is to pay attention to the casting character, and the entire industry must have a noble moral pursuit; Fourth, pay attention to building a brand, the brand is the carrier of culture, and culture is the soul of the brand.
Bao Mingde, member of the 12th National Committee of the Chinese People's Political Consultative Conference and former secretary of the Party Committee of the Institute of Literature of the Chinese Academy of Social Sciences, delivered a speech
Bao Mingde, member of the 12th National Committee of the Chinese People's Political Consultative Conference and former secretary of the Party Committee of the Institute of Literature of the Chinese Academy of Social Sciences, said that the establishment of the Wine Professional Committee will inject new vitality into the cultural inheritance and innovation of the wine industry, and promote the development of China's wine industry in the cultural field to a higher level.
Professor Li Hua, founder and lifelong honorary dean of the Wine College of Northwest A&F University, delivered a speech
Professor Li Hua, founder and lifelong honorary dean of the Wine College of Northwest A&F University, said in his speech that China's wine industry is facing a dilemma, and the way to break the situation lies in the need for the whole industry to establish the concept of sustainable development, and achieve high-quality development of the industry through simplification, ecology, scientific and technological support, quality, and winery clustering. By establishing the cultural self-confidence and terroir self-confidence of Chinese wine, and building a wine social education system with Chinese characteristics, we will promote the prosperity and development of China's wine industry.
Bao Mingde, member of the 12th National Committee of the Chinese People's Political Consultative Conference and former secretary of the Party Committee of the Institute of Literature of the Chinese Academy of Social Sciences, issued a letter of appointment to Professor Li Hua
At the meeting, Jiang Qiuxia, President of the China Poetry and Wine Culture Association, announced that the Wine Professional Committee of the China Poetry and Wine Culture Association was officially established, and announced Professor Li Hua as the first chairman of the Wine Committee. Zhou Heping, former Vice Minister of the Ministry of Culture and Honorary Director of the National Library, and Bao Mingde, member of the 12th National Committee of the Chinese People's Political Consultative Conference and former Secretary of the Party Committee of the Institute of Literature of the Chinese Academy of Social Sciences, presented plaques and certificates to Li Hua, the first chairman of the Wine Professional Committee, and Professor Wang Hua, Secretary General of the Wine Special Committee.
The guests presented letters of appointment to the members of the Wine Committee
During the conference, the appointment certificate was also issued to the vice chairman and deputy secretary-general of the Wine Professional Committee of the China Poetry and Wine Culture Association, and the group membership certificate was issued to some group member representatives.
It is understood that the establishment of the wine professional committee will vigorously inherit and promote Chinese wine culture; Strengthen the cultural confidence, origin confidence, quality confidence and brand confidence of Chinese wines; Establish a modern industrial chain system for Chinese wine from land to table; Promote the marketization process of Chinese wines; Promote the sustainable and high-quality development of the industry. (Fan Fei)