Video loading...
On May 8, the 2021 China Agricultural Brand Policy Seminar was held at the Beijing Convention Center, and Xu Ying, deputy secretary of the Changle County Party Committee, attended and made an exchange speech on how to cultivate regional public brands.
Xu Ying pointed out that in cultivating regional public brands, Changle highlights the four efforts of upward, downward, inward and outward. First, relying on the local volcanic characteristics and advantageous industries, we have identified the direction of brand building and tailored a regional public brand "Volcano Agriculture Eight Fresh" for the characteristic industries. The second is to adhere to the government's leadership, set up a brand creation work leading group headed by the secretary of the county party committee and the county chief, give play to the main role of the new business entity, form the volcano agricultural industry development alliance, and establish the volcano agricultural business entity incubation base. Through the co-creation of regional public brands, corporate brands and product brands, we will promote the implementation of brand building. The third is to promote the standardized production system, the whole quality control system, the business entity integrity construction system "three systems", strictly control product quality, while strengthening scientific and technological research and development, through the optimization of varieties and the improvement of technology to improve product quality, with excellent quality to win a better market reputation, continue to enhance market competitiveness. The fourth is to strengthen brand marketing. On the basis of successfully holding the first China (Changle) Volcano Agriculture Summit last year and establishing the image of volcano agriculture pioneer and leader, it has signed contracts with a large number of online platforms such as Tmall and Jingdong, cultivated a number of "farmer net reds", created a number of "live broadcast villages", focused on online detonation products, opened the volcano farmer's eight fresh tasting journey of "volcano viewing and food tasting", promoted experiential and immersive marketing, and made Changle 'volcano farmer eight fresh' really fire.
It is reported that the 2021 China Agricultural Brand Policy Seminar was guided by the Department of Market and Information Technology of the Ministry of Agriculture and Rural Affairs, hosted by China Agricultural University, hosted by china Agricultural University, hosted by the MBA Center of China Agricultural University, supported by well-known enterprises such as Alibaba and Beidahuang Group, and attended by responsible comrades of the National People's Congress and the Ministry of Agriculture and Rural Affairs, responsible comrades of industry associations, experts of scientific research institutes, heads of agriculture-related enterprises, and heads of agricultural brand institution planning agencies. Yu Kangzhen, vice minister of the Ministry of Agriculture and Rural Affairs, attended the meeting and delivered speeches; Sun Qixin, president of China Agricultural University; and Li Chunsheng, vice chairman of the Agriculture and Rural Affairs Committee of the National People's Congress, attended the meeting and delivered speeches. Our county set up a special Changle volcano agricultural eight fresh exhibition area, the Ministry of Agriculture and Rural Affairs Yu Kangzhen, the director of the Department of Market and Informatization Tang Ke, the deputy director of the Department of Market and Informatization Liu Han, the director of the Agricultural Brand Expert Working Committee Professor Han Yijun and other leading experts attending the exhibition area, fully affirmed the work of promoting regional brand creation in our county. (Reporter Xu Wenlong)