As the crown jewel of modern industry, the automobile is not only an important symbol of comprehensive manufacturing strength, but also a concentrated embodiment of design art and popular trends. A well-designed car has gone beyond the realm of mobility and even industrial goods, and has become a recognized aesthetic icon around the world.
In the field of design, awards such as the Germany iF Product Design Award, the Italy A' Design Award and the United States Muse Design Award have become authoritative weather vanes respected by the industry and brands by virtue of their recognized professionalism and credibility, and also have strong reference value in the field of automotive design. Therefore, winning the international award is not only an affirmation of the design concept and craftsmanship of automotive products, but also a recognition of the brand's aesthetic pursuit. Just in the past year, these awards have invariably set their sights on China, and the heroes have similarly awarded the honor to Xingtu Star Era ES. While highlighting the outstanding achievements of ES in the field of design, it has also set a new aesthetic benchmark in the global design community.
Certified by three international styling awards, the aesthetics of the ES style of the Star Era amazes the world
Design, art and creativity bring aesthetic enjoyment to all aspects of life, and the influence of the iF Product Design Award in Germany, the A'Design Award in Italy and the Muse Design Award in United States also covers all fields of industrial design, including automotive design.
Founded in 1954 and organized by Germany's oldest industrial design institution, the iF Product Design Award has been internationally recognized as a prestigious award in the field of contemporary industrial design and is one of the three major design awards in the world. A'Design Award is the world's leading international annual design competition, and is an international competition recognized by the International Federation of Graphic Design Associations ICOGRADA and the European Design Association BEDA. The MUSE Design Award is one of the most influential awards in the global design field, known as the "Oscars of the design industry".
Since its launch at the end of 2023, Epoch ES has won the above three awards one after another, and its outstanding aesthetic design has been praised by authoritative institutions. The reason behind it is not difficult to see from the positioning of the Star Era ES "Super Intelligent Aesthetic Sedan", which puts aesthetic design in an extremely important position. Inspired by the movement of wind and the flow of water in nature, the Epoch ES is designed with the aesthetic shape of the wind, with a smooth and natural body silhouette that is pleasing to the eye, and a dynamic fastback shape that makes people fall in love at first sight.
In addition, the ES is equipped with innovative ISD wind interactive lights, with 372 white LED light sources and 372 yellow light sources with precise construction. In addition to the lighting function, it can also display personalized scene patterns, and more possibilities will be released through OTA updates in the future. At the rear, the electric rear wing can be raised in two gears to provide downforce on the rear axle while taking into account the sporty display, fully interpreting the beauty of elegance and dynamism.
Dawn Red color addition, 2025 Star Era ES aesthetic advancement
On the road to the pursuit of the ultimate beauty, Star Era ES will never stop. On the basis of the aesthetic styling design of the wind, the 2025 Star Era ES brings a new dawn red color scheme, which brings out the beauty of the vehicle to the fullest.
The 2025 Star Era ES's Dawn Red comes from the leading crystalline titanium enamel paint, with ultra-high color saturation, which is 30% better than the market average, breaking through the limit of the existing red car paint, and it is no exaggeration to call it "the reddest red". Looking closely at the 2025 Star Era ES Dawn Red, you can see that it has an enamel magnetic glaze-like ambilight, with a prominent sense of hierarchy and fullness in the changing light and shadow.
Of course, beauty is only one of the advantages of this color, it also achieves abrasion, scratch and chemical resistance through innovative technology, and has the characteristics of super hardness, which still retains the gloss and color in long-term use, so that the beauty is not only amazing, but also timeless. While winning three international styling awards, and constantly pursuing the ultimate aesthetic breakthrough, the styling design of the Epoch ES has been widely praised around the world, and the most beautiful medium and large sedan deserves its name.
The car is the user's life partner, so the beauty of the car is a big thing. Xingtu Auto has deeply carved the design of the ES and built it into the "most beautiful in its class" medium and large sedan, adding points to the user's experience, which is essentially the embodiment of its original intention of "born for users". Not only in terms of design, the 2025 Epoch ES brings 38 innovations and upgrades in terms of intelligence, handling and safety. At present, the new car has officially opened pre-sale and will be launched in August, and the new car has arrived at the national Xingtu exhibition hall, and interested users can go to the store for in-depth experience.
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