After a wave of Chinese medicine bread, Chinese medicine coffee, and Chinese medicine milk tea, the Chinese medicine track once again ushered in a new player, and this time the Chinese medicine ice cream was even more popular and sold out, becoming an emerging traffic product that many consumers want to try! The taste of this traditional Chinese medicine ice cream is far beyond the imagination of consumers, such as loquat cream, watermelon cream, wild chrysanthemum and other conventional Chinese herbal medicines can be considered within the scope of consumers' understanding, but Changbai Mountain ginseng and cordyceps sinensis seem a little "outclass".
If you say that this Chinese medicine ice cream is healthy, I always feel that ice cream seems to be contrary to the concept of staying away from raw and cold traditional Chinese medicine, and if this Chinese medicine ice cream is not healthy, but it is also clearly added with Chinese herbal medicines, maybe this is to meet the concept of "abstract health" of young people. But I have to admit that such a traditional Chinese medicine ice cream that eats ice cream for health is still popular with many young consumers, so although the unit price of important ice cream is not cheap, it can still be sold out.
01.
A new member of the Chinese medicine track
In fact, in recent years, as more and more consumers have begun to pay attention to health care and health issues, there are more and more products related to traditional Chinese medicine. From the very beginning of Chinese medicine snacks to later Chinese medicine bread, and even later Chinese medicine coffee and Chinese medicine milk tea are also very popular with young consumers. Although the specific efficacy of these TCM-related products may not be very obvious, after the integration of health preservation elements, these products have achieved good results, so now even the ice cream industry has begun to collide with TCM elements, bringing TCM ice cream to consumers.
Although the price of traditional Chinese medicine ice cream that conforms to the abstract health concept of young people is not cheap, there are still many early adopters who are willing to pay for it. For example, in a traditional Chinese medicine ice cream shop in Shanghai, the price of 120g of ice cream is 38 yuan, and the price of 150g of ice cream is 45 yuan. Although the cheapest one is 38 yuan, it is still welcomed by many consumers because of the unique collision of health + ice cream, and the important ice cream in the store was once sold out.
02.
Everything can be used as medicine
Whether it is popular, Chinese medicine bread, Chinese medicine tea, or Chinese medicine ice cream, in the final analysis, it reflects the increasing integration of the catering field and the Chinese medicine industry. Although for many catering brands, most of the integrated traditional Chinese medicine elements are marketing methods based on gimmicks, it has to be admitted that the concept of "medicine and food homology" is accepted by more and more young consumers, and the collision between catering and traditional Chinese medicine has also allowed more businesses to discover new business opportunities.
It is often seen that many catering brands will also use prescriptions, AI consultations and other means to attract consumers' attention in order to demonstrate their professionalism. In fact, for consumers, this kind of activity-like means can only be used for fun, after all, this kind of "everything can be used as medicine" catering brand is only in line with consumers' abstract health attitude of soaking wolfberries in thermos cups, and it does not really have any therapeutic effect.
03.
Traditional Chinese medicine can only be used as a highlight
After the popularity of traditional Chinese medicine bread and traditional Chinese medicine milk tea, many consumers are actually more concerned about the more essential question, that is, is this thing delicious? After all, no matter how important elements are added to them, these products are essentially food, and the fundamental factor that determines the food is whether it tastes good or not. After a lot of Chinese medicine bread and Chinese medicine milk tea became popular, it can be seen that many consumers evaluate their products as "average taste". As far as the food industry is concerned, traditional Chinese medicine can be used as a bright spot to promote, but in the end, more attention needs to be paid to the product, so that it can go longer.
In fact, many consumers believe that most of the catering brands on the market that use traditional Chinese medicine flavor marketing points are more formal than substantial. Nowadays, young people are actually willing to pay for products with health elements, and if they want to truly become the favorite of young people, they still need these catering brands to continue to focus on product development and balance the two vital elements of health and deliciousness.
· Some of the pictures in the article are from the Internet, and the copyright belongs to the original author