This year will be the first Olympics where AI technology will be widely used
A number of apps to enhance the viewing experience!
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The amount of Olympic broadcast cloud supported by Alibaba Cloud
For the first time, it surpassed traditional satellite broadcasting
Become the main broadcast method of the Olympic Games!
IOC President Thomas Bach said: "At the Paris 2024 Olympic Games, Alibaba's extensive AI technology innovation will take cloud broadcasting to new heights.
Alibaba Cloud's Olympic broadcast cloud will become the main way to distribute the live broadcast of the Olympic Games, and two-thirds of the scheduled live broadcast distribution services are cloud-based global live broadcast distribution. Alibaba Cloud's global infrastructure will support the transmission of live Olympic signals from Paris to more than 200 countries and regions around the world, reaching billions of viewers.
The Paris Olympics will use Alibaba Cloud's new broadcast technology enhanced by AI technology, which can present a high degree of freedom for the audience to play back, allowing the audience to watch the classic picture "bullet time" of a science fiction movie, and see the athletes from multiple angles to enhance the effects of slow motion and time stillness.
The technology will be used for the first time at the Beijing Winter Olympics and will be deployed more widely at the Paris Olympics, with a total of 14 venues deployed with terminal equipment to be used in the broadcast of events such as beach volleyball, tennis, judo and rugby.
The application of these new technologies also makes the broadcast of events more sustainable. Cloud computing has made it possible for more people to work remotely, reducing the physical space of the international broadcast center for the Paris Olympics by 13 percent compared to the last Tokyo Olympics and 23 percent less than at Rio 2016. Compared to Tokyo 2020, the Organising Committee provided 44% less electricity to IBCs and 72% less than to Rio 2016.
Less space, more content. The Paris 2024 Olympic Games are expected to produce more than 11,000 hours of live content, which will be distributed to the world through Alibaba Cloud.
Sotiris Salamouris, CTO of Olympic Broadcasting Services (OBS), shared the journey of broadcasting on the cloud –
At the Tokyo Olympics, cloud computing supported the broadcast of the Olympics for the first time. That year, a rights-holding broadcaster arrived late and wanted to distribute live feeds for most of the event. If it was the traditional way, the broadcaster would not have been able to complete the task, but on Alibaba Cloud, they quickly pulled up the global transmission, and the live broadcast of the entire event was very stable. Since then, more and more Olympic live broadcasts have migrated to the cloud.
Without cloud computing, the live broadcast of the Olympics mainly relies on satellites and traditional fiber optic cables to transmit the signal. These facilities are expensive and require hardware to be deployed long in advance. The broadcaster could not change its plan on the spot, and when its own athletes were upset and broke into the finals, they could only miss the live broadcast. However, based on Alibaba Cloud's global infrastructure, broadcasters can quickly start live broadcasts at a lower cost, without worrying about hardware deployment.
Alibaba Cloud and the IOC have jointly built a cloud-based AI platform that aims to improve the efficiency of the IOC's management of massive media content through AI-powered media asset management services that provide enhanced visual search capabilities, automatic classification of multimedia content, and video highlight production.
Source | Alibaba Cloud